Sony Stock Rebounds On Strength Of Network Update
It has been a tough 2011 for Japanese companies, but there's some good news for Sony.
After falling 4.5% on the heels of the PlayStation Network attack last week, Sony shares rebounded in early trade on Monday, rising 2%. Most attribute this rise to the recent news that some PSN services would be returning this week; that includes account management options, the Friends list, MediaGo, PlayStation Home, and other features. Sony came under early fire for not coming clean on the security breach early enough; this is similar to how the Tokyo Electric Power Co. handled the recent nuclear crisis after the March 11 earthquake. Many said they weren't up-front with the public in that situation, either.
Hopefully, Japan will have a much better second half of the year; they've had their fair share of bad luck. And yes, we're aware this attack happened at their San Diego branch. But Sony remains a Japanese company at heart.
Tags: sony, sony stock, psn, psn outage, playstation network
5/1/2011 9:10:13 PM John Shepard
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Comments (45 posts)
LittleBigMidget
Sunday, May 01, 2011 @ 9:55:16 PM
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PorkChopGamer
Sunday, May 01, 2011 @ 9:59:53 PM
kraygen
Sunday, May 01, 2011 @ 10:06:36 PM
WorldEndsWithMe
Sunday, May 01, 2011 @ 10:19:32 PM
BikerSaint
Monday, May 02, 2011 @ 12:06:19 AM
ZettaiSeigi
Sunday, May 01, 2011 @ 10:11:51 PM
Reply
Dancemachine55
Sunday, May 01, 2011 @ 10:31:25 PM
Reply
After a conversation with a friend of mine who is pro-Microsoft (and a very good public speaker) he made some points that made me a little fearful for the future of Sony 10 years from now.
One point was falling share prices due to Sony's handling of the Network attack. This piece of news completely clears that.
Another point he made was the black hole that is Sony's gaming division. While PS3's are finally turning a small profit now that production costs are finally lower than selling price, Sony continues to lose some money supporting a free network and loses HUGE amounts of money on game and movie studios having bigger production values than what sales can cover. He used Gran Turismo 5 as an example of this, stating that for Sony to break even on the amount of money that went into making the greatest racing game this gen, over 35 million sales of the game were needed in the first year, which is just absurd!!
Not only that, but with Xbox being owned by Microsoft, and MS making billions off Windows 7 and MS Office 2010, Xbox is a big money-maker, especially since all those poor ignorant people are forced to pay for online gaming.
Not only that, but the 360 is such a cheap console using old tech that MS is making nearly 60% profit on every console sold AND the same with Kinect!! Kinect is sold here in Australia for $199 AUD and apparently it only costs something like $55 - $65 AUD to produce!!!
So, while Sony has been putting technology first and successfully wowing consumers with incredible tech as their main goal, they've been losing money in the process, a LOT of money. And my friend mentioned that this attack on PSN will put a major dent in operations for Sony, and tried to argue MS' dominance in the next generation. I just asked him, how many AAA exclusive titles are created by Microsoft studios? How much third party support does MS receive exclusively compared to Sony?
.... he then tried to change the subject.
See, here's what I gathered from our argument. Sony is a long-term, forward thinking company who focus on earning profits on their products over a ten year period compared to MS or Nintendo's Wii who only looks at 4-5 year windows of profit.
Sony and the PS3 are so far ahead of the competition in terms of tech performance, it takes twice as long for full market penetration seeing as price is the only barrier. The PS3 is the perfect example of this. Once the price was reduced, the barrier fell and PS3's sold like hotcakes. Only problem is the cost and time constraints for the production of the PS3's central processing chip which is made of rarer or more delicate but higher performing materials than what the competition uses.
Either way, Sony are going to recover from this PSN attack, I hardly believe the biased "surveys" than say 1 in 5 gamers are switching to 360. Most are only saying that because the PSN is still down. Once it is back up, people will be happy again and want to put the whole thing behind them, just like Sony.
If anyone has any agreements or arguments to make about anything I've said above, anything I may have got wrong or misrepresented, I would love to hear your opinions.
I'm just worried my friend could be right and MS' method of buying their way into and buying out the market could hurt competition and place 360 on top, especially if MS can keep making cheap crap and sell it for huge amounts and continue lying about how it is better than anything the competition does. In the end though, exclusives are what make the console, so no worries there for Sony.
If Sony wanted to turn profit rather than move the industry forward, all they have to do is make a PS3 with faster RAM, a new graphics card, bigger hard drive and low production costs similar or cheaper than the PS3's, and hey presto!! Playstation 4!!! Nintendo and MS play catch up while Sony pushes ahead slightly and is cheaper than MS or Nintendo. But that isn't Sony's style, I know the PS4 will be the best because Sony had so much success with the PS2 and recently with the PS3, while also learning from their mistakes early on in the PS3's life. It's not Sony's fault that hackers have a grudge against them and these same hackers adore anything MS makes, regardless of quality.
One more thing.
OSAMA BIN LADEN IS DEAD!!! I just hope the US stays safe and secure because everyone is predicting some form of retaliation. Stay safe USA, the world still cares.
Last edited by Dancemachine55 on 5/1/2011 10:40:24 PM
tes37
Sunday, May 01, 2011 @ 10:37:00 PM
Killa Tequilla
Sunday, May 01, 2011 @ 10:46:35 PM
Last edited by Killa Tequilla on 5/1/2011 10:47:13 PM
WorldEndsWithMe
Sunday, May 01, 2011 @ 10:59:08 PM
Dancemachine55
Sunday, May 01, 2011 @ 11:12:27 PM
Hey, at least Sony spend money where it counts, production, not marketing.
No matter how good marketing is, if the item is crap or has a short lifespan before being taken over by another product, than that is the fault of the company for not making a good enough product.
Sony spend their money on making everything high quality, so even if it does cost a little more than the competition, as the saying goes "you get what you pay for". Even if marketing is poor compared to the competition, word of mouth spreads fast if you create something unique and incredible. Look at Heavy Rain!!!
Last edited by Dancemachine55 on 5/1/2011 11:13:52 PM
Dancemachine55
Monday, May 02, 2011 @ 12:02:06 AM
You have to factor in what cut of the profit Sony is getting with each GT5 game sold.
If Sony were only receiving $10 on each GT5, then they would receive $350 million if 35 million were sold. Isn't that around the same amount Sony spent funding and marketing the game? I could be wrong here though.
With sales of around 6.37 million, and realistically Sony were receiving $15 per game sold, that would mean Sony has made around $95 million from GT5 sales alone. Sony had spent approximately $80 million on the game.
Wow, never trusting my friend again whenever he spews rubbish about Sony's gaming division being a black hole for the company. Perhaps he was speaking about 3 years ago, which was more likely the case.
No doubt Sony has been knocked down from this hit, but like any good Rocky movie, Sony gets back up to finish the fight!!!
Kangasfwa
Monday, May 02, 2011 @ 12:10:14 AM
tes37
Monday, May 02, 2011 @ 12:23:10 AM
The Collector's Editions that were sold should net them a little more than $15, but I'm only guessing with that and have no information as to an exact figure.
RadioHeader
Monday, May 02, 2011 @ 3:05:53 AM
Highlander
Monday, May 02, 2011 @ 12:21:30 PM
I think your friend's argument has more holes in it than a ripe swish cheese, and could easily point out that Microsoft's entertainment division hasn't been a great profit center for MS either. So they're hardly one to talk.
A2K78
Sunday, May 01, 2011 @ 10:47:58 PM
Reply
hate to burst your bubble, but it won't. Why? their economy is slowing down and clearly doesn't help the fact that the cost of reconstruction keep piling up, a cost that probably force the country to eventually start print more money out of thin air.
WorldEndsWithMe
Sunday, May 01, 2011 @ 11:00:16 PM
Kangasfwa
Monday, May 02, 2011 @ 12:12:49 AM
Dancemachine55
Monday, May 02, 2011 @ 1:06:02 AM
Sorry A2K78, but unless you wrote that comment for attention, it wasn't a very good one. I know people are entitled to their opinions, but show some respect!! Japan needs all the love and help they can get, and they're clearly getting none from you.
ZettaiSeigi
Monday, May 02, 2011 @ 2:29:03 AM
Bloodysilence19
Sunday, May 01, 2011 @ 10:53:42 PM
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WorldEndsWithMe
Sunday, May 01, 2011 @ 11:03:54 PM
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Bloodysilence19
Sunday, May 01, 2011 @ 11:43:21 PM
PharaohJR
Monday, May 02, 2011 @ 2:21:42 AM
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what osama did was acts so foul & then to embrace them made it even worst however..... i trust nobody only the Almighty i dont deal with politics or the government. in history & present we have watchd read or heard of folks who dealt with conflicts threw vengance or revenge & the results is its never resolved instead it rises to another degree. so i advise that all be prepared & aware but never fear.
Beamboom
Monday, May 02, 2011 @ 4:59:00 AM
PharaohJR
Monday, May 02, 2011 @ 12:54:00 PM
i believe the Al Quadia praise the same Almighty but because there language is different they refer to em as Allah the one only. as far what they stand for they dont respect the almighty & niether nature & their guidlines are beliefs is of another man therefore they live a deceptive life.
Last edited by PharaohJR on 5/2/2011 12:56:27 PM
___________
Monday, May 02, 2011 @ 4:11:24 AM
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Qubex
Monday, May 02, 2011 @ 7:23:37 AM
___________
Monday, May 02, 2011 @ 10:09:04 AM
ok you have to pay shipping costs, but then why is the ps3 cheaper in the states then here?
last time i checked the ps3 is made in asia, and last time i checked its MUCH cheaper to ship something from asia to AU, then it is to ship that same thing from asia to US.
why should you have to pay more just because of where you live?
i still cant believe how cheap everything is in the states, i mean almost everything is half the price it is here!
k9souljah
Thursday, May 05, 2011 @ 9:39:31 AM
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