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Analyst: Dropping PS3 Price Would Be A Nice Gesture

Many gamers are seeking restitution of some kind for this whole PSN/SOE ordeal, and Sony has already said they'll be rolling out a "welcome back" plan when everything is back up and running.

But that might not be enough. According to Lazard Capital Markets analyst Colin Sebastian, perhaps gamers require a longer-lasting incentive: a PS3 price drop. He said a hardware price cut "would be a nice olive branch right now," and let's not forget that Nintendo plans to drop the retail price tag of the Wii later this month. As a result, some believe both Sony and Microsoft might announce price drops for their consoles come E3. Of course, we all remember how sales of Sony's machine soared when the price dropped to $299 with the introduction of the new Slim model; another cut could be highly beneficial. But Sony has only recently started to turn a profit on the console and they've often called the $299 price the "sweet spot."

Price drops always result in hardware sales spikes. The question is whether or not such a move is necessary as a result of the recent unpleasantness.

Tags: ps3, playstation 3, ps3 price, psn, psn outage

5/2/2011 9:11:21 PM Ben Dutka

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Comments (78 posts)

Kiryu
Monday, May 02, 2011 @ 9:24:41 PM
Reply

People in this forum who don't have a PS3 right now atleast buy it after the price drop.

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tayizfire
Monday, May 02, 2011 @ 10:07:52 PM

who would be in the ps3 news section ..if they didn't own a ps3 my brother ...sounds counter productive lmaooo

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iwillbetheone
Monday, May 02, 2011 @ 11:01:56 PM

@tayizfire, I am yet to buy a PS3(bought a used 60 GB recently, but it was giving loud fan problems. Re-applied thermal paste, and now it won't turn on) because it's price is still very high here. I got my 360 at almost about half the price of a PS3 last year. I am a playstation fan but the price was simply too high or a student like me. I am hoping the price drops after e3, as I want to play the Uncharted series, and also MGS4.

Last edited by iwillbetheone on 5/2/2011 11:03:17 PM

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StangMan80
Monday, May 02, 2011 @ 11:05:09 PM

More then you think Tay. I came here for almost a year every day, twice a day before I got my new 120 gig. I had the original 60gig that we paid 600 bucks for, but made a really bad decisions and made a deal for letting my older brother take it when he moved out.
P.S. Best $600 I ever spent.

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totozero18
Tuesday, May 03, 2011 @ 1:07:51 PM

I would if I could but a PS3 costs 650 dollars here, and that is s#€t load of money in south america

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Superman915
Monday, May 02, 2011 @ 9:30:59 PM
Reply

Won't happen. Would be nice though.

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Superman915
Monday, May 02, 2011 @ 9:32:17 PM
Reply

BTW can someone confirm that when PSN comes back, we'll have the chance to change our names AND passwords, or just our passwords?

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Clamedeus
Monday, May 02, 2011 @ 9:34:21 PM

You will be prompted to change the password. If you mean name as in the ID you use I don't think so, but if you mean real life name then I believe so.

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Superman915
Monday, May 02, 2011 @ 9:36:50 PM

Yeah I wanted to change my PSN user name. dammit I had a great idea for a name too lol

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Clamedeus
Monday, May 02, 2011 @ 9:49:59 PM

I wouldn't mind the feature as well, I want to change mine on PS3. But I still don't know what I want it to be.

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SayWord
Monday, May 02, 2011 @ 10:06:47 PM

Getting permanently banned from psn due to to much "mature language" in modnation racers would allow you to change your psn name:p haha happened to me:(

Last edited by SayWord on 5/2/2011 10:07:12 PM

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WorldEndsWithMe
Monday, May 02, 2011 @ 10:10:51 PM

I wish I could change mine too, lack of that ability makes me a sad panda.

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AcHiLLiA
Monday, May 02, 2011 @ 10:40:24 PM

yah, they should have that option for us PS3 users, damn xboxers get to able to change theirs atleast that's what I heard for a small fee.

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Clamedeus
Monday, May 02, 2011 @ 10:55:11 PM

It's not only xbox players either, Japanese PS3 users are able to change their ID name as well.

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slugga_status
Tuesday, May 03, 2011 @ 10:53:29 AM

You literally have to pay to change your user name on 360..So I'm cool on that note. Pay to play then pay to change my name...umm no.. It would be nice to be able to change your user name of ps3 and keep your trophy info..

But if you're not worried about trophy info then just create another account..

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Clamedeus
Tuesday, May 03, 2011 @ 1:28:59 PM

And I didn't mean you have to pay to change your name on the Japanese PS3, I'm saying that if you have a Japanese PS3 you are able to change your ID name.

Just to get that correct.

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tayizfire
Monday, May 02, 2011 @ 9:34:35 PM
Reply

why would a ps3 price drop be a nice gesture ...we all already have ps3's lmaooo give me that month of playstation plus and i'ma be a happy camper

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sha4dowknight05
Monday, May 02, 2011 @ 9:39:31 PM
Reply

Not a bad thing to do.

I would rather sony do something else besides putting games in with ps3s. Here is what I think they should do:

- Make more colours of consoles besides black for the north america.

- remake the ps3 slim

Smaller RSX and CBBE in nano meter size so the chips produce less heat, cheaper to produce, and better in general.

- 6 usbs ports (if not 6 go back to 4)

- card readers again!

- ps2 chips back on the mobo without raising the cost again or make a seperate model that does play ps2 games?

- less electricity

- N wireless?


I know it's a lot to ask but I'de like to see some of these features especially rhe smaller chips so the console is better that way.

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tayizfire
Monday, May 02, 2011 @ 9:50:14 PM

come on dude...thats a lil bit over a bit much lmaooo

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slugga_status
Tuesday, May 03, 2011 @ 10:57:54 AM

Dude..seriously..that is overboard..PS3 doesn't need N wireless when G is perfectly fine.

You can always buy a USB hub if you seriously need more ports..

Putting the PS2 chip back into the PS3 would actually increase the price which is why then went from chips to emulation to nothing.

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CH1N00K
Tuesday, May 03, 2011 @ 11:51:05 AM

Sounds like you're designing the PS4 more then anything, but I agree with you on a few points. Especially the card reader and 4-6 USB ports. I miss them from my old 80gb B/C. Yes you can buy a USB hub, but I find that whenever I plug my headset into the hub to charge, I have to re-sync it to my PS3 because it doesn't recognize it anymore.

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sha4dowknight05
Tuesday, May 03, 2011 @ 1:53:31 PM

Hey guys read before commenting.

Sounds like a ps4??

You obvisouly didn't read that I said I'de like to see some not all.

And who wouldn't want this?
Can't you dream??

You obvisoulsy can't.

If ps3 had some of these it would be better off.

Sony should stop lowering pirce but adding features into it instead of lower price.

So for example:

Sony is going to drop the ps3 down to $250 why not keep it $300 but add in more usbs and a card reader?? N wireless?? Sounds a heck better for $50 extra bucks?

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slugga_status
Tuesday, May 03, 2011 @ 3:01:07 PM

No, I understand your "dream"..but your "dream" just isn't realistic man.

You are not realizing that in order to get to the sweet spot of $299 we had a lot of features removed.

Additional USBs are more money
Additional card reader are more money
Adding N wireless is ridiculous in cost

Dude it just isn't possible..Not trying ruin your "dream" but just not possible.

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Snorge
Tuesday, May 03, 2011 @ 3:07:08 PM

I agree with Slugga_status on this one. Pretty much all the features you're requesting are going to cost more to implement or re-implement into the system. Sorry to crush your dream man. Also, if your saying Sony should put these in the system to "compensate" us then you're crazy! (No disrespect)

Last edited by Snorge on 5/3/2011 3:07:19 PM

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sha4dowknight05
Tuesday, May 03, 2011 @ 5:45:57 PM

I guess you guys didn't get me the first time.

Sometimes people just don't recognize, and don't read it completely.

I said instead of lowering down the price of the system, maybe they could use the money drop to add more hardware features on the system.

For Example:

SONY is going to lower the ps3 down to $250 well that saves us $50 right?

Quite the bit, but I would rather pay $300 since it's an awesome price but with ore features.

So SONY saying, "well we made the ps3 even cheaper to produce at it's current state, so how about we lower down the price?"

ME: "How about not changing the price aroudn but adding more hardware features to make up for the $50 drop point." "You know, some people could use more USBs and card readers, or maybe other things."

So why not use that extra $50 to expand the system with more capabilities?





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slugga_status
Tuesday, May 03, 2011 @ 6:01:32 PM

Ok..man..trust me we understand what you're saying.

What we are saying is that it isn't financially realistic. Sony is just now turning a profit at the $299 price. By dropping the price $50 they begin to lose again..

Now by dropping the price $50 and adding the features you mentioned is taking a loss financially.

N wireless by itself would prove to be extremely costly to do with each system. Add in your card reader, the b/c chip, and more USB ports..the cost to make the PS3 would be thru the roof and they'd actually have to increase the price just to break even.

Your thought of keeping the price of $299 and adding the above features you mentioned would not be profitable for Sony.

The b/c chip was already costly..and you add in N wireless..too much money spent to only sell for $299...Now what I feel that Sony should do is simply bring back emulation for the PS2 games.

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slugga_status
Tuesday, May 03, 2011 @ 6:01:36 PM

Double post I hate Internet Explorer with a passion..

Last edited by slugga_status on 5/3/2011 6:03:52 PM

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slugga_status
Tuesday, May 03, 2011 @ 6:01:43 PM

Triple post..can't wait to get home to Firefox..

Last edited by slugga_status on 5/3/2011 6:04:18 PM

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sha4dowknight05
Tuesday, May 03, 2011 @ 6:42:49 PM

I said some that could mean, maybe the different colours????

Hahh get back on firefox internet exploer isn't as good.

I go on google chrome!

Sure they would be taking a finacial lost at this point, but what about int he future like a year from now, if lower down the CPU and GPU in nanometer size they could reduce production cost.

I think instead of lowering price which is unlikely to happen, they should add feautre if they do.

Also, to think there is a large majority of people who wnat backwards compatible back on ps3.

Last edited by sha4dowknight05 on 5/3/2011 6:43:30 PM

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slugga_status
Wednesday, May 04, 2011 @ 9:12:41 AM

Yea..maybe a year from now I can see something happening but kind of depends. I'd love different colors of PS3 even though I know I can get mine custom designed..just don't want to fork over the cash with so many games coming out..

Man we need some type of b/c if you ask me. I don't understand why we can't have some form of PS2 emulation.

I like Google Chrome and Safari as well. Even though the recent version of Safari has bugs. Anything is better then IE

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Temjin001
Monday, May 02, 2011 @ 9:46:06 PM
Reply

His reasoning doesn't make sense. Why would dropping the price for already existing PS3 owners be a goodwill gesture to them?

As for a price drop. I'm sure we'll see something happen this year. I have no doubt about that.

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tayizfire
Monday, May 02, 2011 @ 9:49:28 PM

thats exactly what i was trying to state ...that would serve no purpose lmaooo ...why does sony have to show goodwill to ppl who were unaffected lol

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kraygen
Monday, May 02, 2011 @ 10:17:03 PM

I think they're saying it would be a good will gesture to those who were considering a purchase, but have bee left timid at all this hacker news.

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Codeez
Monday, May 02, 2011 @ 11:22:45 PM

@tayizfire: lmaooo

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Underdog15
Tuesday, May 03, 2011 @ 8:36:51 AM

@Codeez
lol I keep envisioning Ed from the Lion King.

Anyone?!

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packersfan66
Monday, May 02, 2011 @ 9:47:58 PM
Reply

Lol, I get mad whenever I buy something and I go back and see the price dropped actually..

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Clamedeus
Monday, May 02, 2011 @ 9:50:48 PM

You aren't the only one. xD But it's our fault though for not waiting.

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WorldEndsWithMe
Monday, May 02, 2011 @ 10:14:03 PM

Yeah, Portal 2 and MK are pretty cheap already.

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Codeez
Monday, May 02, 2011 @ 11:26:12 PM

Bought portal 2 online at gamestop for $39.99. After tax and shipping it was $46....next day kmart is selling it for $34.99. Sweet.....

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Fabi
Tuesday, May 03, 2011 @ 10:25:40 AM

I could see if it was like a month after it came out, or three, even six. But years after? I could care less if people are getting it for cheaper than I got it. I've enjoyed having the technology while it was cutting edge.

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Dancemachine55
Monday, May 02, 2011 @ 9:50:27 PM
Reply

Not necessary.

If people are wary of buying a PS3 now, it is not because of price. Lowering the price might make Sony look desperate after these harsh times with the PSN and SOE.

Waiting til around E3 or after E3 when the PSN is up and running and secure once again might be the better gesture. As for free PS Plus? I think it's a great welcome back incentive!!

If Sony really want to get in peoples good books, they don't have to drop the price of anything. They can do 2 things.

1. Display (not in full, for security reasons) just how secure the PSN is now after attempted hacks. This will please customers and allow them to be comfortable with making PSN purchases and making accounts once again.

2. (The biggest one) Catch the hackers responsible and make a public statement naming and shaming them all. Huge fines along with a few years behind bars would really restore the general public's faith in Sony.

I just hope Homeland Security, FBI, British Intelligence and all police institutes worldwide can successfully capture and punish these cyber-terrorists for all the trouble they have caused. Theft will not go unpunished!!!

Last edited by Dancemachine55 on 5/2/2011 9:52:15 PM

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Temjin001
Monday, May 02, 2011 @ 9:56:53 PM

"Lowering the price might make Sony look desperate after these harsh times with the PSN and SOE."

I agree. I think lowering the price right away would lower the products perceived value with an already skeptical audience. Confirming, as if, their second-rate, insecure services have "cheapened" the value of Sony's PS offering.
I see Sony taking a different angle on this recovery process.

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slugga_status
Tuesday, May 03, 2011 @ 11:09:54 AM

well said

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Dreno
Monday, May 02, 2011 @ 9:59:36 PM
Reply

I don't think a price drop is necessary. I too, think it could have the potential of making sony look desperate. I mean for some people that would be cool. But that's more of a catch 22 move right there.

I'm gonna have to agree with parts of what sh4dow said. Let's get some more colors for the consoles ( I think that'd be sick. @ben I effing fell in LOVE with that blue ps3 you guys gave away, it was a pretty piece of hardware. Maybe a bright lime green would be nice ttoo)

Um, the ps2 bc was absolutely awesome, I would love for that to make a return.

And who wouldn't want their ps3 to run cooler? That means longer play time.

Now don't get me wrong, I personally don't think sony needs to do any kind of goodwill gesture.

I just think these things would be cool too.

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WorldEndsWithMe
Monday, May 02, 2011 @ 10:16:34 PM

Whoever paints the consoles for PSXE should do it for money.

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kraygen
Monday, May 02, 2011 @ 10:19:55 PM

There is a company that does ps3 and other electronic gadget paint jobs. Very professional and if you really want to lay down some money you can even get them coated in silver or gold.

I'll try and find the site and post a link.

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BikerSaint
Monday, May 02, 2011 @ 10:31:49 PM

World,

I believe it's probably "Colorware" that did that blue PSXE PS3.

But they're expensive, $149 for one color.

They also do two-tone colors & colorize controllers too.

You can check them out here

http://www.colorwarepc.com/p-197-ps3-slim.aspx

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kraygen
Monday, May 02, 2011 @ 11:29:03 PM

Yup colorwarepc

http://www.colorwarepc.com/

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kraygen
Tuesday, May 03, 2011 @ 1:03:43 AM

Technically you can do 2 tone and a 3rd color for the logo, but yeah lots of options.

Pricey, but it's done really well and I forgot that one of the options are to chrome it out.

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WorldEndsWithMe
Monday, May 02, 2011 @ 10:11:49 PM
Reply

That wouldn't work, they're hemorrhaging cash right now.

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kraygen
Monday, May 02, 2011 @ 10:21:28 PM
Reply

Bad idea, if people are wary over the hacking thing, dropping $50 off the price won't change their mind and if you drop even more that's just going to make it look cheap.

They just need to fix the issue and make sure people know it's safe and they will do all they can to protect their customers.

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WorldEndsWithMe
Monday, May 02, 2011 @ 10:51:48 PM

They need to find those responsible and make their Xbox Live gamertags known.

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kraygen
Monday, May 02, 2011 @ 11:21:34 PM

Wouldn't that just have other xbots cheering them in the mp?

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WorldEndsWithMe
Tuesday, May 03, 2011 @ 12:23:24 AM

That's when we launch an attack from multiconsole owners.

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BikerSaint
Monday, May 02, 2011 @ 10:38:23 PM
Reply

Since the USPS gorilla division smashed my phat 60 Princess, I need a new slim, but even so, I don't want any price drop, and here's why....


After all the stuff that's been going on against Sony the last couple weeks & all the multimillion's that it's going to wind up costing them once it's all totaled up, I just have to think a price drop would be extremely detrimental to their bottom line at this time.

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WorldEndsWithMe
Monday, May 02, 2011 @ 10:50:57 PM

Hope you insured it. Maybe they were 360 fanboys.

Last edited by WorldEndsWithMe on 5/2/2011 10:51:14 PM

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Jawknee
Monday, May 02, 2011 @ 11:14:51 PM

That's weird they shipped your PS3 back to you via USPS. When they shipped me my refurb they sent it UPS.

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BikerSaint
Monday, May 02, 2011 @ 11:26:39 PM

Jawknee,
No, I shipped it by USPS to Gophermods to repair it.

And GopherM emailed me as soon as it had arrived, but but also added that they found my PS3 smashed up after un-boxing it.
Now I know it wasn't any fault of my packing as I had wrapped my up in bubble wrap, 4 times vertically & another 4 times horizontally too.
Plus I force-packed a roll & 1/2 of crumpled-up heavy brown Kraft paper all along the outer sides of it.

At that time, Gophermods thought they could still fix it & put it in another shell($75 more), so they did my original repair, but then when they hooked it up to a TV to test out their repair, they found the whole A/V was totally gone & couldn't be fixed.
They also stated that it was almost 100% due to the USPS having dropped my PS3 down hard on it's front right edge.

Anyway I just had Gopgermods send it back to me so I could show it as proof of the damage, & Gophermods uses FedEx exclusively.

Last edited by BikerSaint on 5/2/2011 11:34:14 PM

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Jawknee
Tuesday, May 03, 2011 @ 1:49:58 AM

Ah that's crap. Sorry that happened to you. I also must apologize as I am sure you mentioned this in the past.

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BikerSaint
Monday, May 02, 2011 @ 10:59:19 PM
Reply

Yup, I had $500 insurance on it.

I'm now in the claims process, but I hear it takes well over 2 months to get a decision from them.
And who knows how much longer after that if they deny it & I have to go through their appeal process too.

No effing wonder they're called the "snail mail"

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leatherface
Tuesday, May 03, 2011 @ 3:11:47 AM

more like "fail mail"

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Zay_
Monday, May 02, 2011 @ 11:11:59 PM
Reply

every1 gets a PSP Go lol

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Alienange
Monday, May 02, 2011 @ 11:17:28 PM
Reply

You drop the price when you can drop the price. Not when you're getting owned by hackers. That would be like advertising the PS3 as a failure. "Oh look, PSN is crap, let's reduce the price!" Not gonna happen.

And any analyst who thinks PS3 and/or 360 need to drop their prices in order to follow Nintendo needs to be systematically removed from his office and put in a cardboard box on the street.

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BikerSaint
Monday, May 02, 2011 @ 11:36:35 PM
Reply

.....with a sign saying

"Will analyze for food"

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Darwin1967
Monday, May 02, 2011 @ 11:37:50 PM
Reply

I seriously doubt that M$ or Sony are going to react to the Wii price drop. The only reason for the drop is because they want to clear the shelves and make way for their new system. 299.00 for the time being is more than fair. Once the new NES system comes out, that's when I would drop the price and make it harder on Nintendo.

The outage, while annoying, was not a huge catastrophe in my life. I got plenty of yard work done, spent time at the gym and went on with my life. For those looking to 'get something' beyond what SOny has already promised or who claim this was life altering and making them reconsider their PS3 ownership...that's really, really, sad. Counseling might be something you may want to invest in.

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Naztycuts
Monday, May 02, 2011 @ 11:42:04 PM
Reply

I'm not following the guy's logic here, how would lowering the price of something I already own be a peace offering for the whole getting hacked thing? Granted it isn't the companies fault it got hacked to begin with. I dont want anything from them but to play my games online. Would make for an awkward moment in real life.
Nike-"Hey sorry I lost your personal information I thought I'd go ahead and lower the price of those shoes you're wearing."
Me-"I already own them, good for the next guy who buys a pair though, Michael Jordan is gonna be pissed!" I try to be logical and you see where it gets me.

If he would have said it may be a way to try and negate some of the bad press and win some new customers I would have understood him perfectly.

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gray_eagle
Tuesday, May 03, 2011 @ 2:30:31 AM
Reply

a price drop would do me good, i'd consider buying new rather than having mine repaired ;)
but i'm happy with what sony is offereng.

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Excelsior1
Tuesday, May 03, 2011 @ 2:33:48 AM
Reply

i disagree that sony shares no blame. it's been reported that the servers that hosted psn were wide open while they were transferring to a new facility. psn never did get much respct here in US and now it just has negative attention. this is going to huant sony for a good while.

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Excelsior1
Tuesday, May 03, 2011 @ 2:33:49 AM
Reply

i disagree that sony shares no blame. it's been reported that the servers that hosted psn were wide open while they were transferring to a new facility. psn never did get much respct here in US and now it just has negative attention. this is going to huant sony for a good while.

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xnonsuchx
Tuesday, May 03, 2011 @ 3:03:50 AM
Reply

And here I thought Pachter was the dumbest "analyst!" ;-)

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___________
Tuesday, May 03, 2011 @ 4:31:56 AM
Reply

not necessary.
with all the games coming this year if there not enough to coax you in, then i dont think a 50 dollar price drop will either!
instead of a cheaper price they need different colors, different shapes, heaps of skins, things like that for people to customize there ps3s.
i thought with the success of the GT5 faceplate sony would do more, but nope.
gets kinda boring seeing the same system day in day out, i want to give it a makeover!

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frylock25
Tuesday, May 03, 2011 @ 1:19:34 PM

i love my gt5 face plate for my ps3. i have seen lbp2 and kratos face plates also. i would like to see more though.

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dead_prince
Tuesday, May 03, 2011 @ 6:35:08 AM
Reply

i think thats a ps3 price drop is a bad idea...the problem was with psn nothing was wrong with the ps3 itself and either way im completely satisfied with the welcome plan is goin to be sony you are4 aesome

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frylock25
Tuesday, May 03, 2011 @ 8:44:43 AM
Reply

speakin of price drop, portal 2 is $34.99 on amazon right now.

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Lairfan
Tuesday, May 03, 2011 @ 2:51:24 PM
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I'd much rather have people stop asking for "something for nothing." This goodwill gesture from Sony is nothing that any PS3 owner needs (considering we all have PS3s already). Hell, they shouldn't have to make "goodwill gestures" at all, but I guess people feel their lives were ruined by this and that they somehow "deserve" restitution.

The good thing is that Sony still cares for their customers, no matter how greedy or selfish some of the louder ones may be. Besides, I'll definitely try out my free one month PS Plus subscription, if only to see what its like.

Last edited by Lairfan on 5/3/2011 2:52:52 PM

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Danny007
Tuesday, May 03, 2011 @ 3:04:30 PM
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Dropping the price would be more like Christmas coming early. I'd have to disagree with this analyst. That would seem a little to nice...

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maximo
Wednesday, May 04, 2011 @ 5:49:20 AM
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So this "Analyst" thinks that a hardware price drop would be a nice welcome back for psn users? Well that's great for new customers, but the problem is those new customers didn't suffer through the outage.

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maximo
Wednesday, May 04, 2011 @ 5:50:52 AM
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What good is a price drop if I already own a PS3? Throw a $20 in my acct. and I'm cool

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