Analyst: Dropping PS3 Price Would Be A Nice Gesture
Many gamers are seeking restitution of some kind for this whole PSN/SOE ordeal, and Sony has already said they'll be rolling out a "welcome back" plan when everything is back up and running.
But that might not be enough. According to Lazard Capital Markets analyst Colin Sebastian, perhaps gamers require a longer-lasting incentive: a PS3 price drop. He said a hardware price cut "would be a nice olive branch right now," and let's not forget that Nintendo plans to drop the retail price tag of the Wii later this month. As a result, some believe both Sony and Microsoft might announce price drops for their consoles come E3. Of course, we all remember how sales of Sony's machine soared when the price dropped to $299 with the introduction of the new Slim model; another cut could be highly beneficial. But Sony has only recently started to turn a profit on the console and they've often called the $299 price the "sweet spot."
Price drops always result in hardware sales spikes. The question is whether or not such a move is necessary as a result of the recent unpleasantness.
5/2/2011 9:11:21 PM Ben Dutka