EA: Battlefield 3 Designed To "Take Down" Call Of Duty
When facing down the most popular franchise in US history, confidence is essential.
And while DICE has issued confident words before concerning the upcoming war between Battlefield 3 and the new Call of Duty, EA CEO John Riccitiello has just made the boldest statements yet. In an investor's meeting, the EA boss acknowledged that they have a "big competitor" but at the end of the day, DICE has the best horse.
"But head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defense."
As most everyone knows by now, Battlefield 3 utilizes DICE's new Frostbite 2 engine, which has looked amazing in early game footage. On the flip side, CoD has used the same engine (oft-upgraded, of course) since 2005 and Activision has said it's "counterproductive" to build a new one. Added Riccitiello:
"A lot of people are telling us they want to play this game on day one. This game is designed to take that game down. If you’re looking for a battle of the titans – Red Sox vs Yankees… Microsoft or Google – and what the tip-off point is for this holiday season, this is it."
Well, even the most optimistic analysts aren't willing to say Battlefield 3 will outstrip the new CoD (likely Modern Warfare 3) in the sales department. But as far as many gamers are concerned, what matters most is the overall quality...and at this rate, it's hard not to put DICE in the driver's seat.
Just bear in mind that the new CoD should be announced very soon...
Related Game(s): Battlefield 3
Tags: dice, battlefield 3, call of duty, ea
5/4/2011 9:06:04 PM Ben Dutka
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Comments (105 posts)
Ben Dutka PSXE [Administrator]
Wednesday, May 04, 2011 @ 9:46:48 PM
Killa Tequilla
Wednesday, May 04, 2011 @ 9:54:14 PM
The Doom
Wednesday, May 04, 2011 @ 9:58:55 PM
WorldEndsWithMe
Wednesday, May 04, 2011 @ 10:03:36 PM
Clamedeus
Wednesday, May 04, 2011 @ 10:48:38 PM
Lawless SXE
Thursday, May 05, 2011 @ 12:01:02 AM
RadioHeader
Thursday, May 05, 2011 @ 3:19:54 AM
frylock25
Thursday, May 05, 2011 @ 9:01:19 AM
gangan19
Thursday, May 05, 2011 @ 10:39:44 AM
BikerSaint
Wednesday, May 04, 2011 @ 9:37:16 PM
Reply
Zorigo
Thursday, May 05, 2011 @ 4:38:26 PM
rogers71
Wednesday, May 04, 2011 @ 9:58:15 PM
COD will outsell BF3 2:1, I can just about guarantee that. It is sad because Battlefield is a great game and you can tell that they try to put the best game possible on the shelf. Unfortunately, it just doesn't matter to most. Especially todays 'twitch' crowd.
Don't get me wrong, it will still sell good but no way it comes close to COD.
Jawknee
Wednesday, May 04, 2011 @ 10:08:16 PM
Nas Is Like
Wednesday, May 04, 2011 @ 10:46:40 PM
Jawknee
Wednesday, May 04, 2011 @ 11:08:46 PM
Nas Is Like
Wednesday, May 04, 2011 @ 11:21:13 PM
Jawknee
Wednesday, May 04, 2011 @ 11:26:45 PM
Clamedeus
Thursday, May 05, 2011 @ 12:15:19 AM
That's pretty childish, like people say;" If you don't have anything nice to say, don't say anything at all." Instead of posting 5th grade remarks to someone, construct a post on why you disagree with that person and not in an insulting manner, that stuff doesn't fly around here.
shootu
Monday, May 09, 2011 @ 2:32:33 AM
Killa Tequilla
Wednesday, May 04, 2011 @ 9:46:02 PM
Reply
DirtySkillzHD
Wednesday, May 04, 2011 @ 9:54:46 PM
Reply
Killa Tequilla
Wednesday, May 04, 2011 @ 11:06:18 PM
Lawless SXE
Thursday, May 05, 2011 @ 12:05:55 AM
WorldEndsWithMe
Wednesday, May 04, 2011 @ 10:09:03 PM
Reply
Quality does not equate to high sales the way it should. Mediocrity is popular.
dkmrules
Wednesday, May 04, 2011 @ 11:07:54 PM
Jalex
Wednesday, May 04, 2011 @ 10:31:44 PM
Reply
Of course, 'Call of Duty' still has a name brand to sell it's games in considerably larger amounts than 'Battlefield' will likely ever reach, but that won't matter to non-bandwagon first-person shooter fans.
Killa Tequilla
Wednesday, May 04, 2011 @ 11:04:30 PM
LittleBigMidget
Wednesday, May 04, 2011 @ 10:34:29 PM
Reply
StangMan80
Wednesday, May 04, 2011 @ 11:45:59 PM
I'll already put my life on battlefield 3 being better then COD(MW3?)
Sales no, but BF:BC2 was better then Black ops.
I still think that COD4:MW is COD's best game. I loved it. Hated COD ever since because they can't improve on there game.
I hope FPS players(COD ppl are not gamers)will wake up and realize that the last 3 games all have been the same thing. Battlefield and Kill zone has been the number one FPS for years now.
BF3 is day one buy for me!
DIE COD, DIEEEEEEEEE!!!!!!!!!!!!!!!!!!
Nas Is Like
Wednesday, May 04, 2011 @ 10:45:01 PM
Reply
Clamedeus
Thursday, May 05, 2011 @ 12:07:40 AM
BIGRED15
Wednesday, May 04, 2011 @ 10:46:30 PM
Reply
LittleBigMidget
Wednesday, May 04, 2011 @ 10:55:07 PM
Clamedeus
Thursday, May 05, 2011 @ 12:02:21 AM
marcusfrommo
Wednesday, May 04, 2011 @ 11:02:47 PM
Reply
Jawknee
Wednesday, May 04, 2011 @ 11:09:48 PM
dkmrules
Wednesday, May 04, 2011 @ 11:22:23 PM
Jawknee
Wednesday, May 04, 2011 @ 11:30:05 PM
Last edited by Jawknee on 5/4/2011 11:30:36 PM
Clamedeus
Thursday, May 05, 2011 @ 12:23:49 AM
It's an alright game, but nothing to boast about.
I am eager to see what both games have in store for gamers though.
ulsterscot
Wednesday, May 04, 2011 @ 11:11:58 PM
Reply
Naztycuts
Wednesday, May 04, 2011 @ 11:32:23 PM
sonic1899
Thursday, May 05, 2011 @ 9:18:18 AM
Naztycuts
Wednesday, May 04, 2011 @ 11:45:43 PM
Reply
Jawknee
Wednesday, May 04, 2011 @ 11:50:29 PM
Naztycuts
Thursday, May 05, 2011 @ 8:27:39 AM
Lawless SXE
Thursday, May 05, 2011 @ 12:11:39 AM
Reply
But it's good to see that the publisher has such strong belief in the game. It may be slightly misguided, but it should be great nonetheless. Loving the look, but as with any FPS, it'll be a cheap purchase at best. They simply don't hold my interest all that well.
Peace.
Lawless SXE
Thursday, May 05, 2011 @ 12:49:49 AM
http://au.xbox360.ign.com/articles/116/1165757p1.html
No, sometimes they do good journalism, and I certainly feel that this is one of those times. But that doesn't make the reality any more bearable.
BIGRED15
Thursday, May 05, 2011 @ 12:24:13 AM
Reply
ulsterscot
Thursday, May 05, 2011 @ 12:43:12 AM
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As to Activision catering more to the 360 - yes MS pays for the DLC releases first on the 360 - but the 360 live is full of annoying teenagers/kids that I cant be bothered listening too - PSN is not as bad - and PS3 is what most of the guys at my work have. - if it wasn't for Gears of War I could quite easily dump my 360 entirely.
Lawless SXE
Thursday, May 05, 2011 @ 12:56:54 AM
CoD, as good as it may be, is no exception to this rule. Sure, new consumers may buy into it because of the immense popularity of it, but anyone who really plays games knows that there are other options out there that are more advanced in many (every?) way, and sooner or later, they will move over. CoD will stagnate and die if all it has to offer year in, year out is new maps and slightly updated graphics. Everything changes.
Peace.
Clamedeus
Thursday, May 05, 2011 @ 12:59:13 AM
BIGRED15
Thursday, May 05, 2011 @ 1:05:25 AM
Reply
gunblademaster
Thursday, May 05, 2011 @ 1:05:50 AM
Reply
Clamedeus
Thursday, May 05, 2011 @ 1:25:19 AM
gunblademaster
Thursday, May 05, 2011 @ 2:11:49 AM
ulsterscot
Thursday, May 05, 2011 @ 1:17:10 AM
Reply
COD is a simple formula - it may not be challenging enough for serious gamers - but as i said before - for the older crowd with limited time to play - COD is a blast - you can get right into it without needing to learn anything new.
This is a magnificant year for games - KZ3,Crysis2, DNF, Homefront,Brink, R3,GOW3,MW3,BF3,U3 - and you can only sneak so many games past the wife under the guise of "but its for the kids" - MW3 is the first on my list (already got KZ3 and Crysis 2) after that I will sneak in BF3 and as many others as I can - but COD will always hold that special place in my heart ...
Lawless SXE
Thursday, May 05, 2011 @ 1:44:24 AM
Go here, shoot this, drive a vehicle here, shoot that, watch a poorly directed cutscene, wash, rinse, repeat. And yeah, I'm talking about the offline, but the online is no damn different. FPS games have really nowhere to go, unless the parkour mechanics of Brink show us something new. Yes, the genre is stagnating, and if you can't see that then you are blind.
Peace.
Lawless SXE
Thursday, May 05, 2011 @ 1:46:57 AM
As I've mentioned above, I don't really see how the gameplay can be changed or improved by any great amount, which I find saddening.
Peace.
FM23
Thursday, May 05, 2011 @ 2:18:54 AM
And as far as gameplay goes, yeah I don't see any further enhancements unless the world is as dynamic as the player is supposedly going to be. This new engine sounds promising and the new engine in action looks great, more fluid, more personal...so yeah
PorkChopGamer
Thursday, May 05, 2011 @ 8:47:45 AM
Metro 2033, The Darkness, Singularity, Prey, The Chronicles of Riddick: Assault on Dark Athena, Condemned 1 and 2, and F.E.A.R.. have great stories in FPS form, in my opinion.
Last edited by PorkChopGamer on 5/5/2011 8:48:12 AM
FM23
Thursday, May 05, 2011 @ 12:04:37 PM
kraygen
Thursday, May 05, 2011 @ 1:47:19 AM
Reply
The truth is that Battlefield games are usually designed to have better graphics, more difficult gameplay, requires more strategy, and is just more battle-like than other games in many ways.
Battlefield will always have a strong following, but Cod is what a large mass of people want. Cod is like the World of Warcraft of FPS. Both of these games are huge because people don't need a large amount of time to learn to play them, it's hop in play a couple hours, come back again when you've' got free time.
Personally this isn't for me, but then again I guess there are a lot of people playing video games these days, not for a challenge, or a story, they just want some combat against other people that doesn't require them to learn something new every time they purchase the next round.
I have no doubt that Battlefield 3 will be the better quality game, but I think Cod will continue to sell better because of who it appeals to. There's nothing wrong with that and I think EA needs to come to grips with that, because if it's all about the numbers, then they're going to have to change battlefield in a way that will lose most of it's followers. I prefer to keep things as they are.
FM23
Thursday, May 05, 2011 @ 2:23:58 AM
PorkChopGamer
Thursday, May 05, 2011 @ 7:33:13 AM
kraygen
Thursday, May 05, 2011 @ 2:46:40 PM
However I will rush out to buy Infamous 2 with millions of others, but there will still be millions who don't.
Getting upset over other peoples gaming habits would be like getting upset over other peoples eating habits. As long as you're not snacking on me eat what you will. =)
___________
Thursday, May 05, 2011 @ 4:13:04 AM
Reply
___________
Thursday, May 05, 2011 @ 9:16:12 AM
Lawless SXE
Friday, May 06, 2011 @ 1:59:11 AM
Lord carlos
Thursday, May 05, 2011 @ 6:04:31 AM
Reply
oONewcloudOo
Thursday, May 05, 2011 @ 7:13:40 AM
Reply
KNG201
Thursday, May 05, 2011 @ 7:30:36 AM
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is it me but is cod the "power rangers" of fps? kid LOVE them...lol COD 10 dino warfare.
imo i think they need to stop producing cod every year. take a year or to off and build a new engine then come back be king once more. BC3 is your DADDY!
bluedarrk
Thursday, May 05, 2011 @ 10:08:24 AM
Reply
AcHiLLiA
Thursday, May 05, 2011 @ 10:59:21 AM
Reply
Last edited by AcHiLLiA on 5/5/2011 11:00:08 AM
BIGRED15
Thursday, May 05, 2011 @ 7:13:57 PM
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I just did a marketing project on games like cod and why they are considered quality. Devs make it "Accessible" to attract casual gamers into playing it, and i respect that a lot, but games constantly change, and when you've been playing games for 10 years like I have, nothing is really unaccessable or difficlt to pick up anymore. Shooters all have similar control schemes, so saying BF3 is too advanced, cod's better because its easier to pick up. Well i've played bfbc2 and cod simultameously and there really isn't a jump in difficulty. The only thing that makes battlefield harder is the scope of the game and the realism, none of which should be considered crutches but reasons to check it out. Cod is very limited as to what you can do in game, bfbc2 is quite the opposite, especially with vehicles and a much wider ammount of armaments at your disposal.
Cod just like every other product in any product line will have its decline stage and it will happen, but when? is the question. Eventually, activision is likely going to put the franchise in such a rut that people will eventually start to discredit that tried and true formula. Its just a primitive game and realistically activision isn't trying to make cod "all it can be" its simply another way for Activision to line its pockets. Case in point would be the fact that activision isn't even following supply and demand pricing. Who want's to spend 60$ on a year old game? They're just trying to suck the consumer dry. Its more about the money for them and less about evolving the industry, and activision has been that way for as long as I can remember. IF I WERE A COD FAN, i'd be worried that my game of choice is being controlled by a mediocre producer like activision. Start looking somewhere else guys because soon enough, COd is going to give you a reason to expand your horizons.
The final point im going to make in this prolonged rant is that consumers should put their money toward a game that proves the dev's are passionate about the hobby. DICE has already proven its committment to excellence. So, as a fellow gamer, wouldn't you rather put a 60 dollar investment towards a game that developers are passionate about, a game that doesn't stop at profit margins or whathave you, but a game that devs have worked tirelessly on in order to perfect. To sum it up. DICE deserves to rake in the greenbacks for its committment to excellence so long as cod remains to be a franchise that is more about the profit and less about providing an experience for the consumer.
ulsterscot
Friday, May 06, 2011 @ 1:58:09 AM
Reply
Not everyone has the time to play the more 'challenging' games - obviously COD is bags of fun or people (the 'sheep' as gaming snobs like to refer to anybody who likes COD) wouldnt buy it.
Maybe one day that will change - but no time soon.
Ill be buying BF3 as well - as I hope most people will and keep this genre at the top.
Lawless SXE
Friday, May 06, 2011 @ 2:10:56 AM
Peace.

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The Doom
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