GameStop: DLC "Just As Important As Boxed Products"
Think digital content and online multiplayer (for which most DLC exists) isn't all that important? Think boxed products still rule? Think again.
During a quarterly earnings call, GameStop clearly believes that DLC is "just as important as boxed products." This after the immense success of the recently released Escalation downloadable pack for Call of Duty: Black Ops, which shocked no one. Looking at the year-to-date, GameStop confirms that revenues for DLC have already surpassed the entire total for last year. From a quarterly YoY standpoint, digital sales have risen 53% and the retailer has now admitted they're "moving further into a DLC selling firm." Their goal is to offer the same kind of support for DLC as they would for any game content on physical media, and they're working with Sony and Microsoft to make that happen.
The Escalation pack, heavily marketed by GameStop, was proof of this: the retailer handed out 50,000 pre-sold codes on day one (these were for PowerUp Rewards members), and they sold 200,000 codes total, making it the "largest DLC launch of all time." ...this, while the PlayStation Network was down. So yeah, embrace the new world, gamers.
Related Game(s): Call of Duty: Black Ops
5/20/2011 10:38:04 AM Ben Dutka