PS3 News: GameStop: DLC "Just As Important As Boxed Products" - PS3 News

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GameStop: DLC "Just As Important As Boxed Products"

Think digital content and online multiplayer (for which most DLC exists) isn't all that important? Think boxed products still rule? Think again.

During a quarterly earnings call, GameStop clearly believes that DLC is "just as important as boxed products." This after the immense success of the recently released Escalation downloadable pack for Call of Duty: Black Ops, which shocked no one. Looking at the year-to-date, GameStop confirms that revenues for DLC have already surpassed the entire total for last year. From a quarterly YoY standpoint, digital sales have risen 53% and the retailer has now admitted they're "moving further into a DLC selling firm." Their goal is to offer the same kind of support for DLC as they would for any game content on physical media, and they're working with Sony and Microsoft to make that happen.

The Escalation pack, heavily marketed by GameStop, was proof of this: the retailer handed out 50,000 pre-sold codes on day one (these were for PowerUp Rewards members), and they sold 200,000 codes total, making it the "largest DLC launch of all time." ...this, while the PlayStation Network was down. So yeah, embrace the new world, gamers.

Related Game(s): Call of Duty: Black Ops

Tags: call of duty, black ops, escalation, cod dlc, gamestop

5/20/2011 10:38:04 AM Ben Dutka

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Comments (28 posts)

Underdog15
Friday, May 20, 2011 @ 11:02:50 AM
Reply

It's insane! lol It really is a huge success.

As for me, I didn't get any Black Ops dlc. $30 for the pair is a no-dice call for me. I can get a top notch 2010 release for that price. For the price of a brand new game, I can't really justify purchasing add-ons... especially add-ons that are likely to have been developed at the same time as the game itself.

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jimmyhandsome
Friday, May 20, 2011 @ 11:17:20 AM

I don't know if they're necessarily "wrong"- especially if they have the numbers to back it up.

DLC is unfortunate in that, most of the time you'll be paying for content that was most likely developed while the game was developed and left out for extra sales later on. However, you can't ignore that people will be suckered by the thought of "additional content" for their favorite game. So it looks like this isn't going anywhere anytime soon, for better or worse.

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rogers71
Saturday, May 21, 2011 @ 12:43:51 AM

Not sure why you are coughing all over LA Noire. They haven't came out with any DLC that they are charging for, yet. The only DLC that they came out with were extra cases for companies such as Gamestop or Best Buy to use as an incentive to preorder from their stores.

Personally, I preordered LA Noire from Gamestop. I got 1 DL case as a preorder incentive and 1 DL case that is exclusive to the PS3.

I know what you are talking about though as there have been games in the past that will release a game and on Day 1 put DLC on the store for gamers to buy. As far as I know, Rockstar and Team Bondi have not done this so you really need to cover your mouth when you cough. :)

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pillz81
Monday, May 23, 2011 @ 3:56:13 PM

Now to be fair to Rockstar, they had to cut down on content to fit three Xbox 360 discs. Don't forget that the current L.A. Noire pre-order DLC is free.

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frylock25
Friday, May 20, 2011 @ 11:07:59 AM
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with the whole network deal as of late this is just another way to sell the dlc without having to put your credit info in the system.

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Excelsior1
Friday, May 20, 2011 @ 11:28:37 AM
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short games spammed with early dlc, and some of the ps3 multiplats we have seen are two of my biggest gripes this gen. dlc is not as an important as the boxed products i don't care what the publishers or gamespot thinks. dlc is just overrated and hyped up by the publishers. i will never view dlc as just as important as the boxed release.

a game that shows up with day 1 dlc is pretty ridiculous. that content should be in the actual boxed release. it's just a way of artificially inflating the price of a game that i will resist to the bitter end.

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kraygen
Friday, May 20, 2011 @ 11:51:42 AM
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I have no problem with DLC done right. DLC should be developed after the game has released, not before. Anything in development before the game releases should release with the game.

I'm really looking forward to the Two Worlds II dlc as it releases more than 6 months after the original game release.

If more devs handled their dlc in this manner I'd buy more of it, but all this release date dlc and weeks to a couple months after release is ridiculous. Nothing worse than hearing these devs discuss dlc months before the game releases.

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D1g1tal5torm
Friday, May 20, 2011 @ 11:59:57 AM
Reply

Bad editorial.

If they compare equivalent numbers it might make for better reading.

For example, Mass Effect. What are the nums, pre crash, for downloads vs discs bought?

You need comparable items, or a control, to make a justifiable argument.

Using cod just ain't a good eg Ben. Com'n step up to the plate!

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Underdog15
Friday, May 20, 2011 @ 1:00:50 PM

FYI- You know Ben's a psychology major, right? :p

Anyways, it's not an editorial. It's a news item on comments Gamestop has published. The stats Ben wrote about are merely proof for him declaring it's the biggest DLC launch to date!

Last edited by Underdog15 on 5/20/2011 1:03:02 PM

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Deathb4Dishonor
Friday, May 20, 2011 @ 3:29:43 PM

@D1g1tal5torm

The article is not something Ben is making a opinion on... it's something that gamestop said and he reported it... It's not a bad editorial... Your just a bad reader

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pillz81
Monday, May 23, 2011 @ 3:59:16 PM

@D1g1tal5torm Anta Baka?

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EMax
Friday, May 20, 2011 @ 12:29:09 PM
Reply

In Soul Calibur 4, I would have the choice between 2 costumes in different colours. SF4, SSF4, gives me 1 costume in different colours and the option to pay for additional costumes. Chew on this. With 1 set of the costumes if u don't buy it, u will never see it even if someone else has it and u are playing against them (lol i don't know, it sounds funny to me).

DLC is sooooo important now because consumers have shown their exuberance and profit-exploiting interest in heavy impulse purchases.

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bebestorm
Friday, May 20, 2011 @ 12:33:12 PM
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I have no problem with story related dlc,adds longevity to any great game.

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frylock25
Friday, May 20, 2011 @ 12:43:22 PM
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isnt this escalation pack only on xbox at this point? so all those sales are most likely for the xbox alone. i know the network was down but why would they even have a dlc card for sale for a dlc that doesnt exist (yet) even if said network store were up and open.

just sayin

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Geobaldi
Friday, May 20, 2011 @ 12:53:34 PM
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Ah the good old days of when complete games came in the cases you bought. I still say they should either add all the DLC in the packaging or add it to the inevitable sequel. With the prices they charge for the extra stuff, you might as well say you're buying two games just to play one now. Personally I tend to wait for Game of the Year editions now so I can get all the content for usually the same price, or slightly lower, as the initial game on it's release day without all the add-ons.

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Deathb4Dishonor
Friday, May 20, 2011 @ 3:25:30 PM
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it does suck that you have to pay for DLC that was probably made during the games development for extra sales later on... It pisses me off even more when it's DLC they release in the ps store the same day the game is released if not not, a week later... But then again i wouldn't mind seein some DLC for some of my favorite games this generation... like Metal Gear 4

Last edited by Deathb4Dishonor on 5/20/2011 3:26:23 PM

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Alienange
Friday, May 20, 2011 @ 3:51:44 PM
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The biggest videogame seller in the world thinks selling a quarter million dlc codes for a game that sold 22 million makes digital media "just as important?" Did I miss something here?

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Excelsior1
Friday, May 20, 2011 @ 4:45:02 PM

yeah, no kidding. they must be delusional. if you break down the numbers their wacky statement just does not add up. it's just a pipe dream of the publishers.

i just refuse to be slow roasted by publishers, and i also think this obsession with early dlc is having a direct impact on the length of games. that content should be on the freaking disc.

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LimitedVertigo
Friday, May 20, 2011 @ 4:34:38 PM
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You console only gamers are getting raped. I've gotten too used to free DLC on PC to pay $15 for a few multiplayer maps, what a joke.

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pillz81
Monday, May 23, 2011 @ 4:02:28 PM

PC gamers are being raped too. i.e. Dead Space 2 and Crysis 2.
PC should buy some lube for the next time game developers/companies decide to F##K THEM!

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pillz81
Monday, May 23, 2011 @ 4:02:44 PM

PC gamers are being raped too. i.e. Dead Space 2 and Crysis 2.
PC should buy some lube for the next time game developers/companies decide to F##K THEM!

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pillz81
Monday, May 23, 2011 @ 4:02:46 PM

PC gamers are being raped too. i.e. Dead Space 2 and Crysis 2.
PC should buy some lube for the next time game developers/companies decide to F##K THEM!

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hadouken
Friday, May 20, 2011 @ 4:35:49 PM
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Not a fan of exclusive dlc. It makes me feel like I'm being punished for buying used or not buying at Game stop.

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BikerSaint
Friday, May 20, 2011 @ 7:00:20 PM
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I'm proud to say.....


I've gone DLC'less since 1952.

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___________
Saturday, May 21, 2011 @ 3:27:01 AM
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ill buy that.
without DLC people get bored playing a particular game so they trade it in.
cant remember who said it, think it was gabe in a interview saying preowned is worse then piracy!
well, thats just a little crazy, but it is hurting the industry.
best way to stop trade ins is by making people want to constantly play that game by releasing new content, double XP, game with the devs night, anything to offer something different thus encouraging people back.
thats why valve are so successful and loved, they give out so much content, constantly support there games for years after release!
thats how you build a fanbase and stop people from trading in your games!

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BikerSaint
Saturday, May 21, 2011 @ 1:56:32 PM

I think using Naughty Dog's Uncharted as a prime example would ring even louder here.

But that's just me

Last edited by BikerSaint on 5/21/2011 1:59:12 PM

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___________
Sunday, May 22, 2011 @ 9:46:11 AM

how so?
ND release DLC for a game 2 years after release do they?
they give away DLC for free?
they release the tools to let their fans create mods?
no one supports there games better then valve!

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Lairfan
Monday, May 23, 2011 @ 3:46:18 PM
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I don't like this trend the industry's going in regards to DLC, but I hope that eventually all devs will come to realize that it should only be released many months after a game has come out, and at a max price of $7.00. Keep it like that, and make more story DLCs, and I'll be happy.

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