EA Will Combine Two Franchises To Battle Call Of Duty
Well, yeah, you're gonna need some help in this battle.
After saying the impending throwdown between Call of Duty: Modern Warfare 3 and Battlefield 3 was a "heavyweight fight," EA Games president Frank Gibeau told The Guardian that his company is preparing a two-pronged approach to dealing with the Activision mega-blockbuster franchise. In order to "go after the shooter category," EA will alternate between two major franchises: Battlefield and the recently reestablished Medal of Honor. As it turns out, the teams responsible for both titles are actually working together "so they can share tools, technologies, innovations, without feeling like the same games." It isn't a bad idea; we applauded Danger Close for their last effort.
And with a little more help from DICE, you could have two franchises that - when put together - could grab a large chunk of the FPS market.
6/14/2011 9:47:41 AM Ben Dutka