EA Sports Opening New Retail Chain
For the most part, the only game-dedicated store left in your area is GameStop. But things are gonna change.
After launching the EA Sports Online Pass that discourages consumers from purchasing pre-owned titles, the publisher has now announced they're opening a chain of brick-and-mortar retail stores. They'll start opening up this fall; they've already broken ground at the first location in Charlotte, North Carolina. Said EA Sports vice president of brand marketing Chris Erb:
"As pervasive as digital is, there's still an offline component to acquiring new customers that remains important. Our approach is to be creative and innovative with whatever we're doing offline and ensure that it connects with our digital strategies. For example, we just started construction on our first North American EA SPORTS retail store, which will open this fall in the Charlotte, NC, airport."
Erb adds that as the sports game audience continues to expand, it's crucial that the company "create environments for people to get their hands on our products and experience how much interactive sports experiences have evolved over the past few years." Well, there's certainly a large market for this, as sports titles continue to be big draws; the Madden franchise remains a big-time blockbuster.
But here's the question- what incentive will we have to pick up Madden NFL 12 at an EA Sports store as opposed to anywhere else...?
6/14/2011 8:43:30 PM John Shepard