2K Games Fires PR Group After DNF Review Fiasco
Remember, in such cases, it's very often the PR people who are to blame. Don't go after the game publisher immediately.
Earlier today, a post on The Redner Group's Twitter page hinted that the firm might blacklist sources and sites that give the recently released Duke Nukem Forever a particularly low score. The post read:
"Too many went too far with their reviews...we are reviewing who gets games next time and who doesn't based on today's venom."
A second post went on to say- "bad scores are fine. Venom filled reviews...that's completely different." Obviously, gamers quickly latched on and publisher 2K Games caught wind of the mess. The company has announced they won't be doing business with Redner in the future, and they don't condone such comments. You can find 2K's responses at their own Twitter feed.
"2K Games does not endorse or condone the comments made by @TheRednerGroup and confirm they no longer represent our products."
"We maintain a mutually respectful relationship with the press and will continue to do so. We don't condone @The RednerGroup's actions at all."
Since then, Redner has apologized profusely but it seems the damage is already done. Stay tuned for PSXE's review, which will go up later tonight.
Related Game(s): Duke Nukem Forever
6/15/2011 2:52:30 PM Ben Dutka