Ubisoft Wants A Price Cut For PS3, 360
Who wants a console price cut?
Ubisoft does. The publisher's CEO, Yves Guillemot, told GamesIndustry.biz that with the emergence of new hardware - the Wii U and PlayStation Vita - and slower sales of the PlayStation 3 and Xbox 360 in Europe, he'd be excited to see a price drop for the latter two systems. Guillemot believes the Wii U may exert pressure on Sony and Microsoft to put cheaper prices on their gaming consoles, but neither manufacturer seems ready to show off their next machine just yet. Furthermore, after everything Sony went through this year, we'd be surprised to see the PS3 fall in price. Analysts have often said $299 is the "sweet spot" for Sony's console, and with continued year-over-year growth, that makes sense.
But hey, if there is a price cut this year, we certainly won't complain.
6/17/2011 10:34:45 AM Ben Dutka