Activision Boss: We're Unfairly Pegged As A Two-Trick Pony
If you think Activision is all about two franchises - Call of Duty and World of Warcraft - think again.
At least that's what publishing boss Eric Hirshberg says. In speaking to IndustryGamers, Hirshberg addressed the question, "What if one of those two falters?" Obviously, the question is in reference to CoD and WoW. His response?
"I feel that that’s a story that gets undertold about Activision. I don’t feel like Activision gets credit for the support it gives to the big ideas we get behind. And when we get behind something, we get behind something big."
This doesn't mean Activision will stop ardently supporting the two main franchises, of course, as they remain top priorities. But he once again stated that it's an "unfair characterization" to say that Activision is all about the world's biggest FPS and biggest MMORPG. Hirshberg also spilled the beans on a new IP called Skylanders.
"But I think it is an unfair characterization to say that that’s all we’ve got. ...You’re going to see a pretty big investment in a new IP in Skylanders. You’re going to see us doubling down on Prototype with Prototype 2. You’re going to see Bungie coming in the coming months and years - that’s a huge investment in new intellectual property and a new gaming universe. These are all things that take real innovation."
He calls Skylander "an incredibly different proposition" and it was originally supposed to launch last holiday season. Plus, he reminded us that Prototype was the "biggest new intellectual property for 2009," and Activision is pressing developer Radical to make an even bigger and better game with the sequel.
...we'd still like an actual answer to the question, Eric. Where would Activision be without one of their two mega blockbusters? Because while we see other good games on the slate, we're not exactly seeing projects we couldn't live without...
6/22/2011 8:32:50 PM Ben Dutka