Call Of Duty XP To Rock LA, Proceeds Going To Charity
It's "total Call of Duty immersion" and the proceeds go to charity. How can you go wrong?
Activision has revealed Call of Duty XP, a two-day event in "a secure 12-acre compound in the urban confines of Los Angeles." It'll take place between September 2 and 3, and those 48 hours will be loaded with everything from multiplayer peeks at Modern Warfare 3 to keynotes and panels. But it doesn't end there: they'll unveil the "full feature functionality" of Call of Duty Elite, plus they'll put on a $1 million tournament sponsored by Activision. Publishing boss Eric Hirshberg told Joystiq that it'll "set a new bar for experiential live fan-based events."
"We are constructing a full-scale replica of one of our multiplayer maps as a paintball stadium for fans. We're reconstructing the legendary level from Modern Warfare 2, The Pit, which fans can actually run. You'll be able to eat at Burger Town from Modern Warfare 2.
We're going to have keynote speeches, press conferences, panels with all of the key developers, and the ability to get to the know the developers up close and personal. We don't have the full schedule of speeches, but it will be anything you want to know to get a behind-the-scenes look at the development process and the people responsible for creating the game and the franchise. Obviously we're going to shine a big spotlight on our developers at this event."
Over 6,000 tickets will go on sale on July 19 for $150 apiece. And as the event will cost "far more" to produce than any amount they could drag in, don't think of this as another ploy for cash from Activision. Just think of it as the ultimate two-day fanservice event. Besides, 100% of the ticket sales will go towards the Call of Duty Endowment, a non-profit organization that Activision founded; it helps returning veterans find jobs. Hirshberg finished:
"Every ticket will be good for both days and you won't want to miss either one of them."
And by the way, they say they're closing out the show with "AAA talent." Gonna go?
Tags: call of duty xp, cod xp, mw3, modern warfare 3, activision
6/30/2011 10:21:53 AM Ben Dutka
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Comments (22 posts)
Zorigo
Friday, July 01, 2011 @ 10:43:44 AM
jimmyhandsome
Thursday, June 30, 2011 @ 10:44:06 AM
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BTNwarrior
Thursday, June 30, 2011 @ 10:47:30 AM
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Excelsior1
Thursday, June 30, 2011 @ 10:47:59 AM
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Ben Dutka PSXE [Administrator]
Thursday, June 30, 2011 @ 10:51:27 AM
Underdog15
Thursday, June 30, 2011 @ 11:25:04 AM
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Look... Let me explain my cynicism...
First, what CODE is: they basically provide funding for veterans who have barriers to entering the labor market. (long and short of it) Their annual budget is approximately 1 million dollars. In other words, this event is their sole source of income for their "charity". They don't do work themselves, they just decide which charities to give the money to.
Now, at first, I thought that 900k ($150 per ticket times 6000 tickets) is nothing... perhaps every little bit helps, right? And it's good that a big corporation like Activision/Blizzard would create such a fund. Most corporations use their "charity" as an additional source of free advertisement. (Charities receive reduced advertising costs and tax exemptions, you know. This event to put the spotlight on their developers will come at a reduced cost as opposed to if they did it non-charity style.)
But, being an employment counselor in a not-for-profit youth agency, I know a thing or two about agencies who provide employment supports for people with and without barriers to employment.
So I did some digging...
And I'm just throwing this out there...
The current annual funding for the CODE is actually just over 1 million. As I said, this event is just about the ONLY fundraising CODE does annually for it's fund. Additionally, the fund does not have it's own employees. It has a couple of members on it's Board of Directors who make a little extra money for being on the board (called an "honorarium"), and their job is to decide which organization to give the money to. These honorariums aren't unusual for such not-for-profit organizations. Sometimes board members receive this small salary for their expertise... That's not what's unusual... However, said board members, are actually high ranking employees/CEO's of Activision/Blizzard!!!
Typically, it seems CODE gives between $50k-250k or so at a time to various organizations who legitimately support unemployed veterans.
HERE'S THE KICKER....
with a $1 million budget, they've funded a little over $800k to various organizations per year. In other words, those board members (typically 10-20 members) are being paid the additional $200k for their services. Not an unusual amount for 20 directors, but a little high for such a small budget... $200k is usually the money you see spent on non-profit directors who deal with amounts closer to a $100 million budget.
What this means is this... the CODE gives minimal funds (250k and less and even $1million is nothing) to organizations who ARE worthwhile, but also pads the pockets of their CEO's a little better. So they achieve a couple things...
1) Provide funding, enough to support, approximately 200 able bodied veterans. (And even fewer if they have disabilities from war, which is nothing compared to the 500,000 veterans out of work currently in the US)
2) They get mad advertising on their CODE site, and media for Call of Duty and Activision/Blizzard at a tiny cost (compared to their return). 20% of what they make goes back in the pockets of their CEO's who decide as Activision board members how much to pay the CODE board members (THEMSELVES!!!! LOL!!!). Additionally, they get a lot of media hype and recognition that would normally cost far more than 1 million to generate. This type of offsetting cost is not unusual, and big corporations often do this to generate more personal income. Not unusual, but my point is that this fund is not as nice as it seems.
3) Advertise on their site overwhelming stats like the fact that over 500k veterans need help, huge unemployment rates, and all the various organizations that make a huge difference making it seem like they're a major part of it... In reality, the cover less than 1% of the cost to actually help them all. In fact, they cover less than 10% of that 1%!! So like... they help like 0.006% of the needed costs to support veterans. They proclaim they give 1 million very loudly, and then say there are over 500k people to help. But 1 million will only help 300-ish MAX able bodied people. And with it actually only being about $800k, they help even fewer.
So yeah... I mean... you can argue any bit helps... but I think it's a shame the in reality, supporting those veterans is only the secondary goal here...
jimmyhandsome
Thursday, June 30, 2011 @ 12:52:55 PM
BikerSaint
Thursday, June 30, 2011 @ 2:24:18 PM
Yup, agreed!
We went through this very same thing right here the time while everyone was fired up at anti-vision, when they first announced this so-called charity & that it was nothing more than a huge publicity ploy.
I remember stating that anti-vision didn't need to set up an elaborate shell just to donate money to the veterans. And that they should've just picked two people(to cross-check & watch each other) to dole out the funds to the veteran's org's that were already existing at that very time.
Last edited by BikerSaint on 6/30/2011 2:25:02 PM
Fane1024
Friday, July 01, 2011 @ 3:04:32 AM
Zorigo
Friday, July 01, 2011 @ 10:46:31 AM
ColTater
Thursday, June 30, 2011 @ 11:30:06 AM
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maxpontiac
Thursday, June 30, 2011 @ 11:52:43 AM
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Simcoe
Thursday, June 30, 2011 @ 1:12:52 PM
Fane1024
Friday, July 01, 2011 @ 3:10:18 AM
Zorigo
Friday, July 01, 2011 @ 10:47:11 AM
yuanyao
Thursday, June 30, 2011 @ 9:25:06 PM
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