PS3 News: It Takes A "Dirty Girl" To Promote MX vs. ATV: Alive - PS3 News

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It Takes A "Dirty Girl" To Promote MX vs. ATV: Alive

Okay, so you don't have a blockbuster game and it won't be winning any critic awards.

So how does one increase sales of said title? Oh, it isn't so hard. Just create a long advertisement that focuses on hot girls frolicking and getting undressed. We see parts of the game but who cares? As any good advertising professional will tell you, it's all about getting the attention of the audience. ...mission accomplished.

However, one fact does remain true in the video game world- consumers aren't easily swayed by such ad campaigns. The bottom line is that MX vs. ATV: Alive is okay, but not great. We apologize for having missed the review for this but if you require more info, check out Metacritic. Or just watch this video again. Up to you.

Related Game(s): MX vs. ATV: Alive

Tags: mx vs atv alive, dirty girls, mx atv alive trailer

7/2/2011 10:29:02 AM Ben Dutka

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Comments (37 posts)

Dancemachine55
Saturday, July 02, 2011 @ 10:52:29 AM
Reply

That video did nothing for me. All it did was convince me that some companies continue to push the mindless stereotype that all gamers are teen boys desperate to see hot girls.

What features are outlined in the game? What makes this game stand out from its predecessors?

You got 1 thing right Ben, it got my attention, but the wrong kind of attention. I watched the video for about 30 seconds, but it in no way convinced me to buy the game.

... unless the 3 girls come with the game. :P

Agree with this comment 5 up, 1 down Disagree with this comment

bigrailer19
Saturday, July 02, 2011 @ 11:58:44 AM

As motocross enthusiast I rarely look at these games as games. What I mean is I'm not looking for them to compete with pure, or motorstorm... I look fr how well the tracks were developed, how well the bikes perform as compared tp real life, how well the bikes are modeled and if they have the licenses to real bikes like it showed they had as DLC at the end. So the commercial displayed all that for me to get excites for it, the girls were just a plus. ;)

Last edited by bigrailer19 on 7/2/2011 12:00:29 PM

Agree with this comment 4 up, 0 down Disagree with this comment

StangMan80
Saturday, July 02, 2011 @ 8:00:41 PM

You wrote everything I was going too, And I do mean everything. :)

It seems these games aren't what they use to be.
Well Hopefully Kaz can come to the rescue. :D

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Excelsior1
Saturday, July 02, 2011 @ 11:10:15 AM
Reply

it's sitting on metacritic with a 62. surprised to see white night chronicles 2 barely above it with a 68 after 13 critic reviews.

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Beamboom
Saturday, July 02, 2011 @ 11:52:30 AM

Well, if you compare it to the average score of the first wkc (wkc2 supposedly is basically more of the same) it should not come as a surprise? Wkc was never a hit with the reviewers.
On gamerankings wkc2 is at 61% right now (although after only 4 reviews), below MX vs. ATV: Alive at 65%...

Last edited by Beamboom on 7/2/2011 11:56:23 AM

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Beamboom
Saturday, July 02, 2011 @ 11:49:46 AM
Reply

These ladies made me forget gaming altogether. :D

Agree with this comment 4 up, 1 down Disagree with this comment

Killa Tequilla
Saturday, July 02, 2011 @ 12:06:29 PM
Reply

Not dirty enough.

Agree with this comment 12 up, 1 down Disagree with this comment

Zorigo
Saturday, July 02, 2011 @ 12:26:43 PM
Reply

XD

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frylock25
Saturday, July 02, 2011 @ 12:31:05 PM
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that was just dumb.

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Nas Is Like
Saturday, July 02, 2011 @ 12:53:53 PM
Reply

Whoa, those graph(tits) are awesome. Not a fan of the genre or the game though, but that was still nice. ;)

Edit: Cotdamn that video was hot! If it did "nothing" for people, they should have their penis/sexuality checked.

Last edited by Nas Is Like on 7/2/2011 12:54:52 PM

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Affliction18
Saturday, July 02, 2011 @ 12:54:31 PM
Reply

I think the bigger disappointment is the fact this game is rated E and this is the commercial they choose...totally irrelevant to the game.

Agree with this comment 2 up, 1 down Disagree with this comment

bigrailer19
Saturday, July 02, 2011 @ 1:19:42 PM

You didn't catch the joke at the end?

Agree with this comment 1 up, 0 down Disagree with this comment

Affliction18
Sunday, July 03, 2011 @ 11:56:32 AM

I caught the joke, but I still believe that the "porn star" like girls weren't necessary.

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Geobaldi
Saturday, July 02, 2011 @ 12:59:13 PM
Reply

I miss Excitebike :(

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bigrailer19
Saturday, July 02, 2011 @ 1:34:41 PM

Me too.

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Ben Dutka PSXE [Administrator]
Saturday, July 02, 2011 @ 3:00:22 PM

Play Joe Danger.

Agree with this comment 4 up, 0 down Disagree with this comment

bigrailer19
Saturday, July 02, 2011 @ 7:14:45 PM

Yea I still gotta get that game. I loved the demo.

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Geobaldi
Saturday, July 02, 2011 @ 7:53:00 PM

I bought it when it came out. It was really enjoyable but a sequel or a new Excitebike needs to come out here soon. Or something else that plays like those two do. A new Rock N Roll Racing would be great too while we're on the subject of classic racers lol.

Agree with this comment 1 up, 0 down Disagree with this comment

Ben Dutka PSXE [Administrator]
Saturday, July 02, 2011 @ 8:01:07 PM

I keep hoping for a Joe Danger 2.

And if we got another Rock 'n Roll racing, I'd be a happy camper, too. ;)

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bigrailer19
Saturday, July 02, 2011 @ 1:24:05 PM
Reply

Promotion is promotion whatever way you look at it. Some people may think it's sad, but the truth is the way the promoted this game in some ways is how they promote the sport. Girls in tight pants and tight shirts hold up the 30 second board before the start of every major national race, then theirs the trophy girls dressed the part as well, not to mention all the models they use to take pictures next to the men and machines. I've been involved in the sport for a very long time, and although the focal point of the sport is the machines, athletes and the racing, woman in the sport are very involved, both as racers and models. E3 has booth babes, motocross has trophy girls.

Look at it however you want but it fits and it was lighthearted. It's not like the girls were literally dancing around naked and that's all the ad focused on. If you can't see past that, then maybe you enjoyed the commercial too much to admit it.

Last edited by bigrailer19 on 7/2/2011 1:29:45 PM

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BikerSaint
Saturday, July 02, 2011 @ 2:19:48 PM
Reply

What? There were Bikes there?

I guess I didn't notice since my eyeballs were firmly attached to that raven-haired beauty blotting those little beads of perspiration from the outer regions of her chest that had seeped onto her gray sports bra.

And she can certainly wash my Harley any ole time(I'm a great tipper) LOL

Last edited by BikerSaint on 7/2/2011 2:20:11 PM

Agree with this comment 2 up, 0 down Disagree with this comment

blitz30952
Saturday, July 02, 2011 @ 10:43:54 PM

"I'm a great tipper"

Hahahaha, craaaaack up! :)

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TheCanadianGuy
Saturday, July 02, 2011 @ 3:11:08 PM
Reply

SOLD! "giggity"

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Riku994
Saturday, July 02, 2011 @ 3:19:39 PM
Reply

Stupid E for Everyone...

Agree with this comment 3 up, 2 down Disagree with this comment

Neo_Aeon666
Saturday, July 02, 2011 @ 4:50:53 PM

yeah it cut the action just before it gets nice :D loll XD

Agree with this comment 2 up, 0 down Disagree with this comment

bigrailer19
Saturday, July 02, 2011 @ 5:36:43 PM

Haha... Figures...

Agree with this comment 2 up, 0 down Disagree with this comment

Claire C
Saturday, July 02, 2011 @ 3:48:31 PM
Reply

I need to go to the gym more..........

:_(

Agree with this comment 4 up, 0 down Disagree with this comment

sha4dowknight05
Saturday, July 02, 2011 @ 5:14:57 PM
Reply

Makes me want to try a demo and see what I would get if I wasted my $70 on a game that sucks.

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bigrailer19
Saturday, July 02, 2011 @ 5:37:18 PM

The game retails for $39.99...

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Summoner
Saturday, July 02, 2011 @ 5:16:12 PM
Reply

Sure, these girls are nice to look at.. but I find this kind of commercials kinda pathetic.. What do half naked girls simulating a lesbian kiss have to do with a motocross game? I don't know, this idea for commercial used to be ok for me, but now it's getting old, and I feel like they're thinking i'm an idiot who will drool at these girls and then buy the game..

Agree with this comment 2 up, 1 down Disagree with this comment

OPHIDIAN
Saturday, July 02, 2011 @ 8:17:08 PM
Reply

The girls come with the game right?...

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Highlander
Sunday, July 03, 2011 @ 1:01:34 AM
Reply

That's just pathetic and sad. Really. It's just unbelievably sad. It's an implicit admission that your game is complete crap if you open with a long shot of hot babes in booth babe outfits, and then throw every 'hot babe' cliche possible into the commercial.

I'm actually quite turned off by it, and I really don't want that game now either.

Agree with this comment 2 up, 2 down Disagree with this comment

Affliction18
Sunday, July 03, 2011 @ 12:02:50 PM

Exactly.

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Fane1024
Tuesday, July 05, 2011 @ 4:56:24 AM

BMX XXX

'nuff said

Last edited by Fane1024 on 7/5/2011 4:57:13 AM

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Dukemz_UK
Sunday, July 03, 2011 @ 6:17:28 AM
Reply

I think the same way women get (justifiably) peeved by adverts which portray them as being mindless stereotype consumers, men should be peeved at this type of advertising drivel. I would have been curious about this game, but this ad almost convinces me the game is crap. I'm taking a stubborn stand against this rubbish.

Agree with this comment 2 up, 0 down Disagree with this comment

The Doom
Sunday, July 03, 2011 @ 5:30:58 PM
Reply

If something like this appalls you guys, then you must be disgusted by the booth babes at E3

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Summoner
Sunday, July 03, 2011 @ 8:53:04 PM

Well, "disgusted" isn't the right word.. but anyway, it's ok to have girls at conventions.. but in the case of this commercial, the use of girls to attract attention, just shows a lack of ideas.. I dont know, it seems shallow to me. And it's like the developers are telling me "Yeah, we know this game is just OK... but... look at this! Boobs!".. which is sad. I also think that girls shouldn't "sell" themselves like that for a videogame.. this video makes them look dumb.. But I guess, these days you have to find a way to make money, right?

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