US Gamers Forked Over $5.9 Billion In Q1 2011
Yeah, we love our games.
The NPD Group reported that total 2010 software sales were flat in comparison to 2009, but a new first-quarter 2011 report says consumer spending is now growing.
The NPD says Q1 2011 consumer dollars spent hit $5.9 billion in the US, which is up 1.5% in a year-over-year comparison. That number counts "other monetization methods" such as used games, rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games; $1.85 billion was spent on all this in the first quarter alone. said the NPD's Anita Frazier:
"While the new physical retail channel still generates the majority of industry sales, our expanded research coverage allows us to assess the total consumer spend across the growing number of ways to acquire and experience gaming, including mobile apps and downloadable content."
One can only hope that come fall, given the myriad of amazing games on the slate, consumer spending will continue to rise, as will industry profit. For the most part, the big hitters have yet to arrive in 2011 and when they drop, the charts are gonna light up. And yes, it'll be due to more than just Call of Duty: Modern Warfare 3.
7/11/2011 12:16:04 PM Ben Dutka