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Retail Evidence Indicates Successful Welcome Back Program

After the PlayStation Network debacle, Sony decided to offer a "Welcome Back" package to alleviate the pain and distrust.

It was somewhat controversial but EEDAR's findings have indicated a successful endeavor. All four titles featured in the promotion (inFamous, LittleBigPlanet, Dead Nation, and Wipeout HD) were in the top 25 of consumer reported title acquisitions in June 2011, according to IGN GamerMetrics.

Furthermore, 17% of IGN users acquired a title from the PSN in June, which is up from 13% in March before the Network was attacked. And if you're wondering about the impact the free content had on the numbers, 15% of IGN users stated they acquired a digital title after we factor out the four Welcome Back games. Overall, the PlayStation 3 enjoyed a 44% share among 7th Generation home consoles, as compared to 40% in March.

Here's one final important piece of information, especially from a business standpoint:

"Three independent data sources (IGN, GameTrailers, and Google) indicate that the Welcome Back program caused an increase in awareness and acquisition of titles where a newer iteration was available (i.e. LittleBigPlanet 2). In one case, it increased the awareness and possible purchase intent of sequels even though a sequel was non-existent (i.e. Dead Nation 2)."

EEDAR thinks this Welcome Back program "may have highlighted a new successful sequence strategy for video games," and that publishers should consider releasing older titles for free when a new iteration in the series arrives. Not a bad idea, that.

Tags: eedar, psn, playstation network, welcome back

7/12/2011 9:29:18 AM Ben Dutka

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Comments (24 posts)

maxpontiac
Tuesday, July 12, 2011 @ 9:42:03 AM
Reply

15% of users is a good number coming from a very 360 friendly site.

Honestly, if someone left the PSN and/or Sony because of what happened, that's nothing but pure ignorance.

Agree with this comment 10 up, 3 down Disagree with this comment

Excelsior1
Tuesday, July 12, 2011 @ 10:06:58 AM

15% is a decent number. as you pointed out ign is 360 territory mainly becuase there are lot more 360 fans in the US than ps3 fans,

i've read that more 360 owners buy digital games than ps3 owners even though the percentage of ps3's connected to the internet is higher. i don't know exactly why that is. maybe it's becuase your average ps3 owner is a little older. i think i read castle crashers sold something like 2 million on xbl marketplace vs 300,000 copies on psn.

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maxpontiac
Tuesday, July 12, 2011 @ 11:47:35 AM

I never knew that Live had more Arcade type purchases.

I think you are right though. The average PS3 owner is older then the average 360 one, and it shows!!

Agree with this comment 3 up, 1 down Disagree with this comment

Fane1024
Wednesday, July 13, 2011 @ 7:17:58 AM

The other (unconnected) 360s are sitting dead in closets.

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Vivi_Gamer
Tuesday, July 12, 2011 @ 9:49:01 AM
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MORE FREE GAMES! - thats i'd suggest XD

I managed to get my flatmate to sign into their old PSN account on the last day to get the other 2 Wellcome back games (Already have LBP on disc). I also platinum'd Burnout Paradise within the free trial and got all the trophies from Streets of Rage 2, yes I am quite the sponge.

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thj_1980
Tuesday, July 12, 2011 @ 9:53:53 AM
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good job sony!!!!!!!!!!!!!!!!

Maybe they should give out a free game every month for eveybody,,

have avote for a list of 5 games each month and see which one generates the most votes then boom free game at the end of the month.

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mk ultra
Tuesday, July 12, 2011 @ 10:26:38 AM
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I think that last bit in the article is a great idea. If not for free then at least at a very discounted price (like full games at around $5). I hate buying digital copies of full games because I prefer physical media much more and they take up way too much space on the hdd. But if they werre practically free I could just delete them when I'm done and if the game was good it might entice me to buy the sequel.

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Xombito
Tuesday, July 12, 2011 @ 10:52:26 AM
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Steam uses a free strategy. I just downloaded Team Fortress 2 for nothing. I suggest they do that with Warhawk for the upcoming release of Starhawk.

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mk ultra
Tuesday, July 12, 2011 @ 11:05:13 AM

Warhawk for free would be awesome. I used to have it but it got stolen somehow, and I used up the free game trial on plus. I want to buy it again but its still like $20 or $30 and its just the Digital copy.

Last edited by mk ultra on 7/12/2011 11:06:09 AM

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Xombito
Tuesday, July 12, 2011 @ 11:09:34 AM

I recently bought it for 10. Can't remember if that was a special though. Worth checking.

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jimmyhandsome
Tuesday, July 12, 2011 @ 1:13:29 PM

I bought it last month for 9.99 on sale as well

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mk ultra
Tuesday, July 12, 2011 @ 2:07:51 PM

Just checked, it's $29.99 again on the store. Funny thing is you can get the physical disk at Target for $20. I think I'll just wait till Starhawk, even if it goes on sale again all the DLC is $16 anyway. As much fun as I had with that game it's not worth that much money to play it again.

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Teddie9
Tuesday, July 12, 2011 @ 12:16:45 PM
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I doubt it'll become the norm but it would be nice.

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Fabi
Tuesday, July 12, 2011 @ 12:40:02 PM
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Are there any numbers on how many people downloaded Infamous and LBP?

I was wondering if they were gonna break some sort of record for most owned PS3 games, in like the 10 million range or something.

Last edited by Fabi on 7/12/2011 12:40:59 PM

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Fane1024
Wednesday, July 13, 2011 @ 7:24:20 AM

I grabbed both (technically, my father's account did) even though I already had both on disc. I have yet to download and install them, however, due to insufficient disc space ATM.

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Lawless SXE
Tuesday, July 12, 2011 @ 1:17:27 PM
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If it paid off, then it was a good move and more power to them. The idea certainly was sound.

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Highlander
Tuesday, July 12, 2011 @ 2:23:55 PM
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"EEDAR thinks this Welcome Back program "may have highlighted a new successful sequence strategy for video games," and that publishers should consider releasing older titles for free when a new iteration in the series arrives. Not a bad idea, that."

I wondered about this, and it's interesting to see it somewhat confirmed.

Looking at it, one way that it might help both Sony and the developers is to look at games on their third PS3 installment now, and consider releasing the 1st installment via PSN for free. For example, Uncharted or Resistance put up on PSN for free (or even a nominal $5 price), would conceivably drive additional sequel sales that otherwise would not have occurred.

I know from personal experience that the 1 hour trial game program works wonders. I've bought several games purely because of that program. In fact I bought inFamous because of it, and lined up a pre-order on inFamous 2 as well. So the free trial of inFamous sold two games on it's own.

Even if they didn't literally give them away, what if those early installments in a franchise were sold on PSN for the kind of price you see a PS1 classic or mini going for? $4.99 for example. It would let a lot of people try the franchise for very little investment and possibly drive sequel sales. They could even offer a 1hour free trial with a 45 purchase o those games to make it even more interesting. After all once you have downloaded the trial and played it, all you have to do to buy it is a 45 transaction and a 10 second download. It makes it an easy impulse buy.

Agree with this comment 3 up, 0 down Disagree with this comment

Cesar_ser_4
Tuesday, July 12, 2011 @ 6:16:06 PM

what really boggles my mind with the psn games is that they're only 7-8 gbs big, makes you wonder where the other two thirds of the bd went...

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Highlander
Wednesday, July 13, 2011 @ 12:50:35 AM

It was never there. Most games come in under the size of a dual layer DVD even now. It's only the real block-busters that use more than a single dual layer DVD. Of course there's also the fact that a game on a BD doesn't need to be compressed, which means that it could take several times as much space as the 7-8GB you're talking about.

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Oyashiro
Tuesday, July 12, 2011 @ 2:54:26 PM
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I wouldn't mind seeing them experiment with this.

On a side note... Are there any numbers on how many people bought Plus membership after they a free month of it? I know I did.

Agree with this comment 3 up, 0 down Disagree with this comment

mk ultra
Tuesday, July 12, 2011 @ 3:04:03 PM

They got me too. I was already thinking of signing up anyway for the cloud storage. I've been through a hdd corruption disaster with my old PS3 and can't afford to lose all my progress in GT again.

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Fane1024
Wednesday, July 13, 2011 @ 7:34:24 AM

I'm not seeing a big difference on my Friends list. For a while nearly everyone had a Plus, but I think the ratio has reverted to the pre-outage level. Many of my new (post-outage) friends still have a Plus, but they may all have been long-time subscribers.

I hope people do subscribe. It's a great deal.

Last edited by Fane1024 on 7/13/2011 7:36:34 AM

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TheCanadianGuy
Tuesday, July 12, 2011 @ 3:26:40 PM
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good idea! free is my favorite number!

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___________
Wednesday, July 13, 2011 @ 4:53:05 AM
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decent way to clean up the mess, i just hope the whole industry has learned from this and start to take security a little more seriously!
i mean how many companies were compromised in the matter of what, 4 weeks?

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