Sony Was "Authentic And Sincere" In Addressing PSN Attack
The PlayStation Network attack and subsequent outage was rough for everyone involved.
And while Sony admits they must continue to be "vigilant" and work hard to reclaim and retain fan trust, one analyst believes the company did everything they could to deal with the situation. EEDAR's Jesse Divnich told IndustryGamers that Sony isn't getting enough credit; he first makes an interesting point:
"We have all received notices in the past from either our bank, credit cards or retailers regarding potential breaches of our personal data. Aside from a letter with their 'sincerest' apologies and warnings about self-monitoring our accounts, what has any company ever given us for the breach of our personal information?"
Sure, we get some free monitoring for a year (sometimes) but other than that, very little is done to compensate the victim. We've certainly never seen anything like the Welcome Back program Sony instituted after the Network came back online, which is an important distinction. Added Divnich:
"In Sony’s case, they gave away games with no hoops to jump through. What could be more appreciative to a gamer? I’ve yet to ever see a company be as authentic and sincere as Sony, they truly went above and beyond."
And while the PSN isn't back to 100%, the analyst believes the PSN has "recovered rapidly." This comes after evidence that suggests the Welcome Back program was a clear success, so maybe Sony can recover that much faster with consumer appreciation.
7/13/2011 12:01:16 PM Ben Dutka