EA Plans To Shell Out Big Time For Battlefield 3
You gotta spend money to make money.
EA has been pushing Battlefield 3 at every possible turn and everyone is eagerly awaiting the heavyweight fight between DICE's potentially amazing product and Activision's Call of Duty: Modern Warfare 3. The sales battle may be a foregone conclusion but that won't stop EA from pushing like crazy.
According to a recent investor update from Wedbush Morgan analyst Michael Pachter, EA will spend between $45 and $50 million on marketing and advertisement...all for the sake of BF3. Also, don't forget that EA's game gets the drop on MW3 as it launches a few weeks earlier on October 25. Pachter has also said the new CoD could break sales records set by last year's Black Ops, so EA is going to need all the help they can get.
Perhaps this massive marketing budget is part of the reason why the analyst thinks EA could steal away some CoD fans. Either way, it should be interesting.
Related Game(s): Battlefield 3
7/13/2011 8:51:25 PM John Shepard