PlayStation 3 Success Fueled by Blu-Ray
Harrison noted the Nielsen VideoScan reports of the Blu-Ray outselling its competitor HD-DVD by 2:1 [and 3:1 the following week]. Harrison predicts that the Blu-Ray format will amass popularity as fast as VHS and DVD did.
"That is a positive factor which will play more into the consumer psyche as the year goes on, as more consumer electronics firms launch standalone disc players, as more Blu-ray disc movies become available, and as more shelf space is dedicated to the category at retail," Harrison said.
"In America, where PS3 disc is already out, Blu-ray disc is surging ahead as the next-generation movie format of choice. It's absolutely trouncing any other formats, and I think we'll see the same in Europe and the UK," he said.
3/13/2007 Arnold Katayev