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Reaction To Dead Island CG Trailer Has Had An Impact

Everyone remembers that impressive trailer.

Of course, most educated gamers know the CG video doesn't show any gameplay, and the final product won't really look like that. However, the trailer made such a huge splash that Georg Larch, Deep Silver's International Marketing Director, says the reaction has forced the team to change their strategy. As he told Industry Gamers:

"When the film was released, it immensely helped the game to get a stronger share of voice in this competitive market from the very beginning/ With this in mind, the unexpected success of the short has undoubtedly altered our internal goals and we have adapted our strategies based on the feedback after the announcement of the game and the launch of the video."

In fact, the characters in the trailer aren't in the game, and it even adopts a very different tone. The game itself is more of a madcap free-for-all with some strategic elements built in, but Larch knows gamers are a shrewd group. He isn't concerned that some will have rash expectations.

"It's not uncommon to start a campaign with a CGI trailer that reveals the setting of a game and subtly hints at the game experience - and the Dead Island short film does that perfectly. I think gamers are well aware that a CGI teaser trailer is not intended to be a 100 percent duplication of gameplay."

He added that they've "communicated honestly" about the gameplay after that video released, and their campaign has been similar to the approach of other publishers. We're pretty excited about the game, and it isn't really due to that trailer. ...it was still cool, though.

Related Game(s): Dead Island

Tags: dead island, dead island trailer, deep silver

7/19/2011 8:43:02 PM Ben Dutka

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Comments (23 posts)

BikerSaint
Tuesday, July 19, 2011 @ 9:34:54 PM
Reply

Dead Island looks like it will be a very good game.

But because their 1st trailer, I'm get the pungent stench of a undead bait & switch.

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Geobaldi
Tuesday, July 19, 2011 @ 9:37:03 PM
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Still anticipating the game even though, after watching all the gameplay video that is available, it looks just like Left 4 Dead in a new setting but with missions inserted. Not a bad thing though, seeing as how I still log a few hours of L4D every week online.

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sirbob6
Tuesday, July 19, 2011 @ 9:40:25 PM
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If it went with the original style It would have been fine but the gameplay they are showing makes it look like it will obscenely fun to play.

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BikerSaint
Tuesday, July 19, 2011 @ 9:48:55 PM
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To clarify,
I meant that the part of the 1st video of the family where the girl's flung through the window and landing dead on the ground, is nowhere to be found within the game itself.

Also, from what I've read, there's isn't any children at all on Dead Island.
(not that it's a bad thing)

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Dreno
Tuesday, July 19, 2011 @ 10:05:06 PM

now don't get me wrong bikersaint, I love senseless violence in video games as much as the next guy, but I imagine there are no kids on the island for the same reason there aren't any kids in any of the gta games.

I'm sure some politician or anti game lobbiest would just love to see a kid get machete'd ( even if they are a zombie trying to eat your brains like a barbarian ).
I'm sure if we saw that in a game, we as gamers would be right back in square one with the whole video game on trial thing.

Yes, its a video game and not real, but there are some people who would literaly sh*t a brick if they seen that. I hope one day 'those' people will learn to understand that its just a video game, but until then developers don't wanna be pissin too many people off I imagine.

Anyways, this game looks and sounds fantazmic. I love l4d 1 and 2 and so does my girl, so ill definately be buying this game so her and I can once again slaughter countless zombies all co-op style.

And on a more humores side, maybe the little girl in the video got chucked outta the window cause the island is an exotic island, and her parents or zombies said ' no little girl, you can't be here.'

Okay, that last little bit was just for fun.

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BikerSaint
Tuesday, July 19, 2011 @ 11:36:55 PM

Dreno,
NO,no, no, I agree with you, the mainstream would probably make it out to be like kiddie porn.

What I was trying to say is don't put that family in the trailer when they're not even in the game.
It's like looking at an ad for the car you want, & then when you get there, you find out the tires that were in the picture aren't included.

And I still want the game...not so much for that rimless car though, LOL

Last edited by BikerSaint on 7/19/2011 11:38:02 PM

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Dreno
Tuesday, July 19, 2011 @ 11:59:33 PM

oh ok, I'm picking up what your layin down now.

That would be like if ff13 were to show gameplay footage of how the ff's of days of old played and then when you got it, it plays like it does now.

I do wish game companies wouldn't do that. Show something that's not in the game. But I guess it could be a selling point too. Show something that's sure to pique your interest that it.

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WorldEndsWithMe
Wednesday, July 20, 2011 @ 12:17:48 AM

But Saint, they ALWAYS show the fully loaded model and then the price for the bare bones car.

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WorldEndsWithMe
Tuesday, July 19, 2011 @ 10:03:02 PM
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I never understood why people took that trailer as some great indication of what the game will be like. It's not as if Halo's live action trailers have ever been indicative of the game in any way. I wasn't fooled into thinking this would be some kind of family survival/emotional zombie game.

And from what we've seen it looks like exactly what I want, an open world George Romero film.

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Lawless SXE
Wednesday, July 20, 2011 @ 2:04:08 AM
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I'd like to see a dev really tackle an emotional, realistic zombie story. Hell, I think I'd just like a story like that told (maybe that can be a future project...).

But Dead Island is looking like immense fun. It's not what I was expecting it to be, it's certainly not what I was wanting it to be, but as a B-game, it should be fantastic, and rest assured, a B-game is all that it will be.

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Excelsior1
Wednesday, July 20, 2011 @ 3:38:15 AM

i'm smelling b game here as well. it's too bad the trailer is not indicative of the game itself. i knew something was up when the sixthaxis had a hands on session with it and the preview was titled fun in the sun with zombies. that is not what the trailer conveyed at all.

Last edited by Excelsior1 on 7/20/2011 3:39:03 AM

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Lawless SXE
Wednesday, July 20, 2011 @ 4:23:54 AM

You only have to look at the developer to know it. Techland have only really done the Call of Juarez games as anything notable, and they've been pretty average all around.

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Beamboom
Wednesday, July 20, 2011 @ 5:00:52 AM

I smell a new Dead Rising, and that smell is bad in a bad way. :)

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CoolBLKguy
Wednesday, July 20, 2011 @ 2:24:58 AM
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All I asked for after seeing the trailer was a zombie game with a serious tone minus the goofy shit that's in every zombie game this gen.

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Vivi_Gamer
Wednesday, July 20, 2011 @ 3:18:03 AM
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Yes they made a fantastic CG ad. Now they have to back it up with a solid title, can it do that, well I have no idea as I have not seen any of the gameplay yet...

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Lawless SXE
Wednesday, July 20, 2011 @ 4:26:00 AM

It's a first person zombie melee fest with RPG-light elements. There are some gameplay vids floating about, if you're interested.

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___________
Wednesday, July 20, 2011 @ 3:58:24 AM
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how does it do the job perfectly?
it has NOTHING, as you said to do with the game!
so why not show a trailer of the new spider man movie?
thats one thing that really pisses me off about teaser trailers these days, most of the time they have NOTHING to do with the game!
of course if you use a piece of material to advertise the game, then people are going to expect the game to be like that.
they just used it to make a impact, they knew if they just used a normal gameplay trailer people would be going dead island who?
playing there latest game CoJ the cartel, has not exactly revived some faith in me!
putting it nicely, im convinced i accidentally bought the ps2 game and some miracle has made my ps3 able to play ps2 games!
was never a fan of the CoJ games, but at least they had some uniqueness, something to separate them from the herd.
now there no different, and worse then all the other sheep at the bottom of the cliff!

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Clamedeus
Wednesday, July 20, 2011 @ 9:19:58 AM

Hence 'Teaser' trailer. :)

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___________
Wednesday, July 20, 2011 @ 9:26:31 AM

its not a tease if its got nothing to do with what your teasing.

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Clamedeus
Wednesday, July 20, 2011 @ 10:36:02 AM

It doesn't have to.

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sirbob6
Wednesday, July 20, 2011 @ 10:41:38 AM

The trailer was about zombies on an island and it had melee fighting. It teases at some aspects of the game well providing something that perks interest.

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TheOldOne
Wednesday, July 20, 2011 @ 9:56:53 AM
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So the game was overhyped with the trailer and they are lowering our expectations now? Too bad. I was really looking forward to this game. I won't pre-order just yet and wait for the previews of gameplay instead.

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Ather
Thursday, July 21, 2011 @ 3:30:40 PM
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If they want to sell a game, show the game. Selling game sby making trailers for unrelated movies that don't exist doesn't encourage buying.

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