Reaction To Dead Island CG Trailer Has Had An Impact
Dead IslandEveryone remembers that impressive trailer.
Of course, most educated gamers know the CG video doesn't show any gameplay, and the final product won't really look like that. However, the trailer made such a huge splash that Georg Larch, Deep Silver's International Marketing Director, says the reaction has forced the team to change their strategy. As he told Industry Gamers:
"When the film was released, it immensely helped the game to get a stronger share of voice in this competitive market from the very beginning/ With this in mind, the unexpected success of the short has undoubtedly altered our internal goals and we have adapted our strategies based on the feedback after the announcement of the game and the launch of the video."
In fact, the characters in the trailer aren't in the game, and it even adopts a very different tone. The game itself is more of a madcap free-for-all with some strategic elements built in, but Larch knows gamers are a shrewd group. He isn't concerned that some will have rash expectations.
"It's not uncommon to start a campaign with a CGI trailer that reveals the setting of a game and subtly hints at the game experience - and the Dead Island short film does that perfectly. I think gamers are well aware that a CGI teaser trailer is not intended to be a 100 percent duplication of gameplay."
He added that they've "communicated honestly" about the gameplay after that video released, and their campaign has been similar to the approach of other publishers. We're pretty excited about the game, and it isn't really due to that trailer. ...it was still cool, though.
Related Game(s): Dead Island
Tags: dead island, dead island trailer, deep silver
7/19/2011 8:43:02 PM Ben Dutka
Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter
Comments (23 posts)
Geobaldi
Tuesday, July 19, 2011 @ 9:37:03 PM
Reply
1 up, 1 down
sirbob6
Tuesday, July 19, 2011 @ 9:40:25 PM
Reply
0 up, 1 down
BikerSaint
Tuesday, July 19, 2011 @ 9:48:55 PM
Reply
I meant that the part of the 1st video of the family where the girl's flung through the window and landing dead on the ground, is nowhere to be found within the game itself.
Also, from what I've read, there's isn't any children at all on Dead Island.
(not that it's a bad thing)
0 up, 0 down
Dreno
Tuesday, July 19, 2011 @ 10:05:06 PM
I'm sure some politician or anti game lobbiest would just love to see a kid get machete'd ( even if they are a zombie trying to eat your brains like a barbarian ).
I'm sure if we saw that in a game, we as gamers would be right back in square one with the whole video game on trial thing.
Yes, its a video game and not real, but there are some people who would literaly sh*t a brick if they seen that. I hope one day 'those' people will learn to understand that its just a video game, but until then developers don't wanna be pissin too many people off I imagine.
Anyways, this game looks and sounds fantazmic. I love l4d 1 and 2 and so does my girl, so ill definately be buying this game so her and I can once again slaughter countless zombies all co-op style.
And on a more humores side, maybe the little girl in the video got chucked outta the window cause the island is an exotic island, and her parents or zombies said ' no little girl, you can't be here.'
Okay, that last little bit was just for fun.
1 up, 0 down
BikerSaint
Tuesday, July 19, 2011 @ 11:36:55 PM
NO,no, no, I agree with you, the mainstream would probably make it out to be like kiddie porn.
What I was trying to say is don't put that family in the trailer when they're not even in the game.
It's like looking at an ad for the car you want, & then when you get there, you find out the tires that were in the picture aren't included.
And I still want the game...not so much for that rimless car though, LOL
Last edited by BikerSaint on 7/19/2011 11:38:02 PM
0 up, 0 down
Dreno
Tuesday, July 19, 2011 @ 11:59:33 PM
That would be like if ff13 were to show gameplay footage of how the ff's of days of old played and then when you got it, it plays like it does now.
I do wish game companies wouldn't do that. Show something that's not in the game. But I guess it could be a selling point too. Show something that's sure to pique your interest that it.
0 up, 0 down
WorldEndsWithMe
Wednesday, July 20, 2011 @ 12:17:48 AM
2 up, 0 down
WorldEndsWithMe
Tuesday, July 19, 2011 @ 10:03:02 PM
Reply
And from what we've seen it looks like exactly what I want, an open world George Romero film.
3 up, 0 down
Lawless SXE
Wednesday, July 20, 2011 @ 2:04:08 AM
Reply
But Dead Island is looking like immense fun. It's not what I was expecting it to be, it's certainly not what I was wanting it to be, but as a B-game, it should be fantastic, and rest assured, a B-game is all that it will be.
0 up, 0 down
Excelsior1
Wednesday, July 20, 2011 @ 3:38:15 AM
Last edited by Excelsior1 on 7/20/2011 3:39:03 AM
1 up, 0 down
Lawless SXE
Wednesday, July 20, 2011 @ 4:23:54 AM
0 up, 0 down
Beamboom
Wednesday, July 20, 2011 @ 5:00:52 AM
0 up, 0 down
CoolBLKguy
Wednesday, July 20, 2011 @ 2:24:58 AM
Reply
0 up, 0 down
Ultimadream
Wednesday, July 20, 2011 @ 3:18:03 AM
Reply
0 up, 0 down
Lawless SXE
Wednesday, July 20, 2011 @ 4:26:00 AM
0 up, 0 down
___________
Wednesday, July 20, 2011 @ 3:58:24 AM
Reply
it has NOTHING, as you said to do with the game!
so why not show a trailer of the new spider man movie?
thats one thing that really pisses me off about teaser trailers these days, most of the time they have NOTHING to do with the game!
of course if you use a piece of material to advertise the game, then people are going to expect the game to be like that.
they just used it to make a impact, they knew if they just used a normal gameplay trailer people would be going dead island who?
playing there latest game CoJ the cartel, has not exactly revived some faith in me!
putting it nicely, im convinced i accidentally bought the ps2 game and some miracle has made my ps3 able to play ps2 games!
was never a fan of the CoJ games, but at least they had some uniqueness, something to separate them from the herd.
now there no different, and worse then all the other sheep at the bottom of the cliff!
0 up, 2 down
___________
Wednesday, July 20, 2011 @ 9:26:31 AM
0 up, 1 down
sirbob6
Wednesday, July 20, 2011 @ 10:41:38 AM
1 up, 0 down
BikerSaint
Reply
Tuesday, July 19, 2011 @ 9:34:54 PM
But because their 1st trailer, I'm get the pungent stench of a undead bait & switch.