July NPD: Industry Sales Fall 26% With A Silver Lining
The summer drought is here but the good news is that there's almost always a summer drought in this industry.
The NPD numbers for July are in, and total US gaming revenue fell 26% to $707.7 million. Total sales of new games, accessories and hardware dropped 20%, while retail software sales for consoles, handhelds, and PCs dropped 30% to $356.9 million. The only titles that did anything of any note were NCAA Football 2012, Cars 2, and - surprise, surprise - Call of Duty: Black Ops. But NPD analyst Anita Frazier sees the silver lining in these results:
"Despite the very rough month, new physical retail sales are down just 4 percent year-to-date and based on seasonality trends observed over the last 10 years, which have been remarkably stable year-in, year-out, industry sales in this particular channel are poised to land in the flat to -2 percent range once the total year is completed."
Even the recently stable Xbox 360 saw a year-over-year decline, so the month was definitely slow. As for Sony, they only mentioned the fact that peripheral sales rose 18%. Here's the official statement from SCEA Sr. Director of Corporate Communications Patrick Seybold:
"According to the July NPD, PlayStation peripheral sales increased by 18% year-over-year demonstrating a strong consumer interest in PlayStation Move and the Sharp Shooter. PlayStation will continue this momentum in the fall with the release of Resistance3, the groundbreaking shooter that combines 3D with Move and the Sharp Shooter. Our unmatched line-up of first-party software continues to deliver a gaming experience that can only be found on the PS3."
Yeah, bring on the fall.
8/11/2011 6:48:04 PM John Shepard