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Sony Announces Global PS3 Price Cut

Many expected it would happen.

Today, Sony Computer Entertainment (SCE) has announced a global price cut for the PlayStation 3:

The unit that comes with a 160GB hard drive, which currently holds a retail cost of $299, will soon drop in price to $249. The 320GB model will also receive the same $50 price cut; falling from $349 to $299. All new prices for North America and European/PAL territories will go into effect on August 18.

With cumulative worldwide sales reaching 50 million as of March 29, 2011, and featuring an exclusive software lineup that is second to none, the PS3 has proven its worth. Blu-Ray, 3D, PlayStation Move, the ever-expanding PlayStation Network; it's all part of the package and now, with over 60,000 games and video content on the PSN and a grand total of 2,495 titles available, the system is more attractive than ever.

And of course, with the release of several more hot exclusives in the future, including Uncharted 3: Drake's Deception and Resistance 3, most any hardcore gamer needs a PS3 at home. Back in 2006, when the system first launched, things were just a little different...in all honesty, I never would've purchased one if it hadn't been required for work. But now, things have changed. A lot.

Finally, we would like to add the reaction of EEDAR analyst Jesse Divnich:

"We are pleased to see the PlayStation 3 increase its value to consumers by reducing the price of the PlayStation 3 hardware from $299 to $249 (with comparable reductions in other regions). It is no secret that the PlayStation 3 has been struggling for some time against the Microsoft Xbox 360 in North America (but slightly outperforming in Europe) and this price reduction will undeniably increase hardware and software sales of the PlayStation 3 in all regions, both in the short and long-term.

We can only imagine that third-party publishers and retailers are excited by Sony’s announcement as it lowers the barrier of entry to consumers before the crucial holiday season."

Tags: ps3, playstation 3, ps3 price, ps3 price cut

8/16/2011 2:43:14 PM Ben Dutka

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Comments (70 posts)

Highlander
Tuesday, August 16, 2011 @ 2:55:30 PM
Reply

Nice, although we've seen Sony clearing the channel for a little while now, so this was well predicted...

Either way, it's great news for PS3 and brings the console within reach of even more consumers at a time when it has a stellar game library and HDTVs in the 20-odd inch range are reaching commodity pricing. Excellent.

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Beamboom
Tuesday, August 16, 2011 @ 3:20:28 PM

... But could this mean that the ps4 is closer than we think? How was the ps2 pricing strategy? Is it comparable to the ps3 pricing so far?

Last edited by Beamboom on 8/16/2011 3:23:14 PM

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LimitedVertigo
Tuesday, August 16, 2011 @ 3:22:05 PM

I expect the PS4 to launch in the Winter of 2012 in Japan.

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Beamboom
Tuesday, August 16, 2011 @ 3:24:11 PM

... because of this price drop, LV?

Last edited by Beamboom on 8/16/2011 3:25:10 PM

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LimitedVertigo
Tuesday, August 16, 2011 @ 3:26:27 PM

Combination of price and the length that it's been since the PS3 originally launched.

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Beamboom
Tuesday, August 16, 2011 @ 3:30:26 PM

Man, someone should write these predictions down and store them until launch date is revealed. :)


Last edited by Beamboom on 8/16/2011 3:31:30 PM

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Excelsior1
Tuesday, August 16, 2011 @ 3:33:12 PM

damn, highlander's avatar is so big i almost missed the reply button :)

@beamboom

yes i think the ps4 is coming sooner than we think. i'm sure sony has been hard at work on the ps4 and is ready to meet ms head on as soon they announce. 2013 feels about right.

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Beamboom
Tuesday, August 16, 2011 @ 3:36:42 PM

Ok I'm starting to write this stuff down. I'll make a Google doc out of it, that'll keep it safe from deletion.
But you gotta be more precise than a year, Excel. At least season, preferably month. :)

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MyWorstNightmar
Tuesday, August 16, 2011 @ 4:20:56 PM

Beam, I think the price drop is more reactionary to being outsold now 7 months in a row by the 360, rather than the PS4 looming. Sony needs to get some of their traction back that hey had when they introduced the Slim. Motion control games didn't do it (where is Sorcery?) and now they will try the old trusty price drop trick.

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Highlander
Tuesday, August 16, 2011 @ 4:32:46 PM

I think the price cut was expected for a long time now, it's 2 years since it fell to $299.99. So it's unsurprising that they can shave $50 off the price after two more years of improved manufacturing efficiency and lower component costs. I'm sure that SCEA would be delighted if this cut results in higher unit sales, as would Sony as a whole, but I don't think it's a reaction to the US market, nor do I think it's reflective of the PS4 coming in 2012. I think it's part of the long term strategy of selling millions more PS3s this year and next and the year after that and so on. I still think that 2012 is Vita's year and 2013 will belong to the PS4.

I'm not sure, but I think this may be the last but one price cut the PS3 ever sees. I said a few months ago that $249.99 is doable, and here we are. As I said before, I don't expect the price to ever drop below $200 while the PS3 is alone in the market. Is Sony can get RSX and Cell on a single chip that runs cool without a big heatsink/fan, I think we'll see that price barrier broken, but that will come when the PS3 enters the stage of life that the PS2 entered when PS3 launched.

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FatherSun
Tuesday, August 16, 2011 @ 8:24:27 PM

No need for PS4 yet. At this point Sony could do a major firmware upgrade introducing advanced features with a refresh of the XMB interface and or the PlayStation Store and consider it the PS3.5 Experience.

Last edited by FatherSun on 8/16/2011 8:25:01 PM

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FxTales
Tuesday, August 16, 2011 @ 8:33:35 PM

Yup, our 160GB and 320GB model has had a $150 price cut in New Zealand. Good stuff.

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Beamboom
Wednesday, August 17, 2011 @ 6:47:57 AM

@Highlander, Excelcior: C'mon guys, gimme a month too - just to make things interesting. I'm taking notes here.

Closest wins... Uhm... I'll come up with something in due time.

;)

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Highlander
Wednesday, August 17, 2011 @ 1:21:16 PM

I'll play.

Originally I felt 2014 was the right year for Sony and the PS4, but I increasingly believe that they'll go in 2013.

Announced for Holiday 2013 at either E3 2012 or TGS 2012, actual launch November 2013.

Last edited by Highlander on 8/17/2011 1:22:21 PM

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BikerSaint
Tuesday, August 16, 2011 @ 2:58:04 PM
Reply

When I read this earlier, my heart skipped a beat.

Of course it was doing it's own little rhythm of joy!

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Clamedeus
Tuesday, August 16, 2011 @ 3:05:14 PM
Reply

Yay!

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LimitedVertigo
Tuesday, August 16, 2011 @ 3:21:19 PM
Reply

Great news. I just ordered my 3rd PS3 thanks to the pricecut. Be aware that Sony is offering a limited Infamous2 bundle so if you're like me and don't have that game yet I suggest getting it. I purchased mine from Amazon(of course) but BestBuy and Walmart are offering it too and I'm sure other stores too.

Oh and btw the Infamous2 bundle is $300 and comes with the 320gig HD.

Last edited by LimitedVertigo on 8/16/2011 3:22:40 PM

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Ben Dutka PSXE [Administrator]
Tuesday, August 16, 2011 @ 3:23:34 PM

I just gotta ask.

You need 3 PS3s because...?

Or do you mean this will be your third after the first two went away...?

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LimitedVertigo
Tuesday, August 16, 2011 @ 3:30:21 PM

I have an original 60gig, a 120gig slim I got back in August of 09 and now I'm getting the Infamous2 bundle since the price is right. One of my DS3 is acting up, it won't work unless plugged in via USB cable and I've tried everything to fix the issue.

I figured Infamous new is still around $50 and a new DS3 is $40 so I'd be getting a PS3 with a 320gig HD for only $200. I'm going to give my parents the slim from 09 so they can use Netflix and the Blu-ray.

I have a habit of buying several versions of the same console during its lifetime.

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anjpikapp3
Tuesday, August 16, 2011 @ 3:54:00 PM

Ben & LV:

I too have just ordered my 3rd...however, I will be adding this to my vehicle. I have one I purchased last year (slim) in the den and one (Fatboy - Day 1 purchase) in the bedroom. now with the new price drop, I don't feel so bad adding one to the Tundra to replace the PS2 :)

Last edited by anjpikapp3 on 8/16/2011 3:54:40 PM

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LimitedVertigo
Tuesday, August 16, 2011 @ 4:25:12 PM

anjpikapp3,

You lucky son of a bitch!

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Highlander
Tuesday, August 16, 2011 @ 4:33:26 PM

We have three gamers, so 3 PS3s, now I may retire my phat and get a 4th...

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WorldEndsWithMe
Tuesday, August 16, 2011 @ 4:44:42 PM

Was that DS3 bought over the internet? I once bought two over the net and subsequently a firmware update rendered them useless unless plugged in. It took serious scrutiny to discover they were high quality knock offs, disabled with the FW update. And we did just get one.

Hell, even the boxes they came in were quality knock offs.

Last edited by WorldEndsWithMe on 8/16/2011 4:50:42 PM

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LimitedVertigo
Tuesday, August 16, 2011 @ 5:17:45 PM

World,

I don't know. My friend gave it to me for Christmas a few years ago.

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Danny007
Tuesday, August 16, 2011 @ 5:28:14 PM

@LimitedVertigo- That's nice of you to give your PS3 to your parents. You're a perfect example of why I want kids. So, they'll give me free stuff.

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Deleted User
Tuesday, August 16, 2011 @ 6:26:45 PM

I wish I could find a 60 GB model from somebody reputable. I wouldn't mind having both a 60 GB launch model and my current 160 GB Slim.

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FatherSun
Tuesday, August 16, 2011 @ 7:30:04 PM

Hey don't forget that your can do video chats with your parents when you give them the PS3. I gave PS3 to my parents and some of my family followed suit. Were use the feature now and again. It cool when relatives are far.

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maxpontiac
Tuesday, August 16, 2011 @ 3:24:29 PM
Reply

Excellent news. I see a 3rd PS3 real soon..

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Excelsior1
Tuesday, August 16, 2011 @ 3:25:27 PM
Reply

this is great news, and will definitely boost ps3 sales. i wonder how much of a spike in sales we will see, the last time there was a pretty significant jump in sales. this is a smaller price cut but i have no doubt it will have an impact.

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gumbi
Tuesday, August 16, 2011 @ 3:54:38 PM
Reply

Excellent, and perfect timing too. I'm about due for a new PS3 as well. Unfortunately, not because I'm a collector, I just have really bad luck. My launch 60Gb bit the dust after 2 years, and my Slim is no longer reading bluray movies, it just freezes up. I'll probably give it to my mother in law for Netflix. I was holding out for the impending price cut, and I'm glad it's here!

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WorldEndsWithMe
Tuesday, August 16, 2011 @ 4:45:57 PM

"bit the dust," I miss that phrase.

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tes37
Tuesday, August 16, 2011 @ 6:57:23 PM

I had the same problem with blu ray movies and I searched for the solution by googling it, but only visited the official playstation site for the answer. If it plays blu ray games it should play the movies too and the problem may just be a menu setting. I think I had to disable the media server, but I'm not 100% sure.

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gumbi
Wednesday, August 17, 2011 @ 8:39:30 AM

@World. My wife is a big Queen fan, so that expression will never go out of style in our household ;)

@tes. Thanks for the info, I'll definitely do a little more research on that one if it's as easy as just turning off the media server when I'm not using it.

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burnedknight
Tuesday, August 16, 2011 @ 4:17:00 PM
Reply

Excellent news for consumers and if my fattie ever breaks it will be easier to buy another one

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jdt1981
Tuesday, August 16, 2011 @ 4:20:03 PM
Reply

Damn, I just bought a new PS3 a couple weeks ago... LOL

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LimitedVertigo
Tuesday, August 16, 2011 @ 4:24:47 PM

Most stores have 30day matching. So if it's been under a month I suggest you go back to the store and get the price difference. I've done this at BestBuy several times.

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jdt1981
Tuesday, August 16, 2011 @ 10:19:25 PM

Nice, I'll take my receipt back to Wal-mart tomorrow and ask them about that.

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Helghast
Tuesday, August 16, 2011 @ 4:24:30 PM
Reply

Microsoft is gong to reduce the price of the 360 now, I can almost guarantee it. The last time Sony lowed the price of the PS3, they still were not making profit at that time, then Microsoft went and lowered the price of the 360 proving that they could have done it at any time, but were worrying about their profit over the best interest of their customers. Im sure Microsoft is making a ton of profit from the 360, and are probably going to try to bring the price of the 4gb down to $99, and the 250gb to $199. Microsoft does not do a price cut because they think its what the consumers could use, they do it to try to out do Sony.

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LimitedVertigo
Tuesday, August 16, 2011 @ 4:26:42 PM

Meh, no need to hate on MS. Not everything good Sony does needs to be met with MS bashing.

If MS does reduce the cost of the 360 I'm sure they would phaseout the 4gig model and simply offer the more expensive type for that base price.

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WorldEndsWithMe
Tuesday, August 16, 2011 @ 4:47:32 PM

I actually wonder if they profit at all after all the replacements and propagandistic advertising campaigns.

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Helghast
Tuesday, August 16, 2011 @ 7:05:54 PM

@LimitedVertigo
I was not bashing MS, I was simply stating that I predict MS is going to lower the price of the 360 since they don't want their console to be more expensive than the competitor. I was just making the point that it really annoys me that MS didn't cut prices last time just to make their console more affordable and to get more units sold, they did it because that's what their competitor did.
I will be the fist to say that though I prefer PS3 I still think the 360 is a great console. I didn't make that comment to bash the 360 or Microsoft, I was simply stating my prediction. What I will say about MS is that they wont just let people choose the 360 because they like it better, they have to make people want it because it is cheap and they have the money to get what they want from developers. They act like the 360 gets exclusive DLC because the developers like it better, when in reality it's because of the insane amount of money MS dishes out. At least Sony does their own thing and let consumers pick their product because they truly think it's better. Exclusive developers that choose the PS3, choose it because they think it has the power to make their game the best it can be, not because Sony has money to persuade them to choose the PS3. All I am saying is I have WAY more respect for Sony then I do for Microsoft. Yes this post is bashing Microsoft.

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BikerSaint
Tuesday, August 16, 2011 @ 8:29:44 PM

Helghast,

Found this article....

PS3 Has Been 'Struggling' Against Xbox 360, Microsoft Not Likely to React to Price Drop

http://www.industrygamers.com/news/ps3-has-been-struggling-against-xbox-360-microsoft-not-likely-to-react-to-price-drop/


Last edited by BikerSaint on 8/16/2011 8:30:54 PM

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___________
Wednesday, August 17, 2011 @ 6:06:40 AM

there not going to do a price drop.
1 they dont need one.
2 there really pushing kinect, almost every bundle comes with it so it would be hard for them to cut the cost of it already.
they just cut the cost of the 250GB and 4GB systems only a few months ago!

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anjpikapp3
Wednesday, August 17, 2011 @ 11:52:12 AM

*who cares* ;) I ain't buying no more Microsoft machines unless the new Xbox 2 comes out (and that's a HUGE maybe). I can keep my current 360 off bc there is absolutely no reason to turn it on...not one game I want to play on it. Let them do a price drop...Plus, I don't see why anyone would pay $50 less for a sub-par machine like the 360...its like getting a bluray player for $50. :)

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FM23
Tuesday, August 16, 2011 @ 4:31:22 PM
Reply

Yeah, I'm satisfied with my 40gig phatty. Who has money to buy a new console when there are so many new games coming out fall. And for anyone just experiencing next gen gaming...damn, they have alot of time to catching up to do...DAMN!...With that said, I want that 160GB PS3...need the damn space!

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LimitedVertigo
Tuesday, August 16, 2011 @ 4:34:51 PM

"Who has money to buy a new console when there are so many new games coming out this fall"


ME.

I'm single, 29years old, no kids, and I have a well paying job.

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WorldEndsWithMe
Tuesday, August 16, 2011 @ 4:47:56 PM

Send some of that money my way LV

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MyWorstNightmar
Tuesday, August 16, 2011 @ 5:00:46 PM

Braggart.

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LimitedVertigo
Tuesday, August 16, 2011 @ 5:19:54 PM

World,

Stop sending me pix of you post18 years and you'll get your money.

Nightmar,

Be nice.

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MyWorstNightmar
Tuesday, August 16, 2011 @ 5:33:03 PM

I'm sorry, but you with your youth, money, bachelor lifestyle and house full of PS3's pushed me over the edge today.

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LimitedVertigo
Tuesday, August 16, 2011 @ 5:36:51 PM

Nightmar,

Have you seen your Trophy score? It blows mine away!

I'm the one that has to worry about having a heartattack on the toilet and not having anyone come to my rescue. You're lucky you've got assistants(kids)

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WorldEndsWithMe
Tuesday, August 16, 2011 @ 5:58:53 PM

haha

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MyWorstNightmar
Tuesday, August 16, 2011 @ 6:05:45 PM

Well, you are spending much of your gaming time on the PC, so that explains your lower than preferable Trophy score.

Funny story about "assistants". My youngest is 2. He is very well mannered. Always telling you please and thank you. Well, when he says thank you, it sounds EXACTLY like f*ck you. So, my son, trying his best to be respectable by telling everybody thank you, is in reality saying f*ck you. Nothing like feeding my son his dinner, and him saying "f*ck you Dadda".
We went through the drive through the other day, and the service was rather poor, and slow. When finished, I rolled my son’s window down, and said "ok, tell the nice lady thank you!".

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FatherSun
Tuesday, August 16, 2011 @ 8:14:40 PM

Assistants. Bachelors! lol.. You guys are some crazy fux!

From now on it's:

"Thank You" in Nightmar JRs baby voice to those who cross my lines!

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Snorge
Wednesday, August 17, 2011 @ 11:16:13 AM

@MyWorstNightmar
I need one of those! LOL! You must record this for personal records...and for laughs after they get older..hell laughs for NOW!

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WorldEndsWithMe
Tuesday, August 16, 2011 @ 4:48:47 PM
Reply

That's cool, interesting timing though. I know it will help with the holiday season but you think you'd see it happen in October for that.

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LimitedVertigo
Tuesday, August 16, 2011 @ 5:20:41 PM

I assumed a while after the Vita launches. I see this eating into its sales.

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WorldEndsWithMe
Tuesday, August 16, 2011 @ 5:59:49 PM

I think they are taking the opportunity of the lack of Vita to push the PS3 user base up. Maybe those people will realize Sony rocks and then get a Vita when it comes out since the two are complementary systems.

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Robochic
Tuesday, August 16, 2011 @ 5:37:29 PM
Reply

Well i know what I am getting my parents for christmas they have always wanted one to play games and watch netflix ect.
wonder if they cut the price on repairs yet for canada, i would love to get the fat princess up and running again i miss it so if not i think i'll bronze it :)

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FatherSun
Tuesday, August 16, 2011 @ 8:17:51 PM

Fat Princess. Good one.

P.S. Don't forget to video chat with the parents!

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amonte
Tuesday, August 16, 2011 @ 6:10:26 PM
Reply

A new Xbox or PlayStation shouldn't come out until at least 2015, both consoles are still good, still improving, still getting great exclusives, still getting more features, there's NO NEED.

It's about time Sony did a price drop, although it should have been a $100 price drop or at least release a sub 160GB PS3 for $199.99.

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Cesar_ser_4
Tuesday, August 16, 2011 @ 9:23:27 PM

Yes, one without a BD drive...

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Fox hounder
Tuesday, August 16, 2011 @ 6:13:17 PM
Reply

This is great news. I still live at home with my parents and younger siblings, i'm hoping to move out some time this year hopefully, and i'll need to buy another ps3. Sony just saved me $50.

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FatherSun
Tuesday, August 16, 2011 @ 7:44:38 PM
Reply

There are those who believe that Sony should lower the price of the Vita. It is worth the price but who wouldn't want anything for less? I'm getting this Devious Device regardless!

I would not be surprised if Sony is test running the Vita in Japan. By the time it hits the states they could lower the price so it would hit hard at launch. This would also create an small market for import which pumps money right into the Japanese economy. I will be contributing to this personally as soon as it can be pre-ordered from Japan.

I have 3 PS3s. Bedroom, Living Room and Game Room. Which is why I have always advocated to Sony to allow them to communicate somehow. Now that would be a great new feature to implement. Get to it Sony!

Last edited by FatherSun on 8/16/2011 7:47:21 PM

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bigwho62
Wednesday, August 17, 2011 @ 12:24:24 AM
Reply

Great news on the price drop! Its good for everyone. I have a Day 1 60GB fat boy PS3 and this monster keeps on ticking. I haven't had a problem yet. I recently upgraded the hard drive to 650GB, so I don't have to mess with space. If you need disk space just go that route, its cheaper and easy to install(youtube). Backing up the hard drive can be a problem to some. You will have to reformat an external hard drive to a FAT32 system. I recommend swissknife for reformatting.

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SonyPuppy
Wednesday, August 17, 2011 @ 4:53:17 AM
Reply

@#$^^#$%@~*)^$!!!!!!!
Couldn't have come two weeks ago when I spent AUD$600 on a new one to replace my two year old slim.

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___________
Wednesday, August 17, 2011 @ 6:10:16 AM
Reply

wow, 150 bucks off the original price!
not bad, not bad at all!
only problem now is this makes the vita 50 bucks MORE then a ps3!
............yea, good luck with that $ony!

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phade2blaq
Wednesday, August 17, 2011 @ 10:25:44 AM

I thought the exact same thing then I realized when game companies start reducing console prices that usually means the next generation is just around the corner !

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Fane1024
Saturday, August 20, 2011 @ 6:29:27 AM

So, how do you account for the other three (larger) price drops?

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phade2blaq
Wednesday, August 17, 2011 @ 10:24:31 AM
Reply

The PS4 must be entering final development stages ! Hmmmm !

Last edited by phade2blaq on 8/17/2011 10:24:48 AM

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