Report: Fewer Players Are Actually Finishing Their Games
Great. This is just what we need; more incentive for developers to slack on single-player experiences.
According to an irritating new trend discussed at CNN, only 10% of gamers actually finish the games they purchase. So of course, the challenge is to produce a campaign that keeps the player entertained right up until the end. Unfortunately, Activision production contractor Keith Fuller had this to say:
"What I've been told as a blanket expectation is that 90 percent of players who start your game will never see the end of it unless they watch a clip on YouTube."
The 10% number comes from Raptr, an online service that tracks gaming trends and tendencies; one cited game that apparently supported the 10% claim was Rockstar's Red Dead Redemption. So why are fewer and fewer people finishing their games, even with shorter and shorter campaigns? It goes well beyond the multiplayer boom, although that's certainly a factor.
The average age of a gamer continues to climb, and the older we get, the less time we tend to have. But regardless of the reasons, the single-player experience is on the decline, and we have to accept that. Personally, I really hate having games in my collection I haven't completed but I'm sure I'm in the minority.
8/22/2011 8:56:02 PM Ben Dutka