Capcom Seeks Western Partners For Better Overseas Sales

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Well, they tapped Ninja Theory for DMC and Slant Six for a Resident Evil title, so why stop there?

In a note to investors (as cited by GamesIndustry.biz), Capom calls acquisitions and mergers with Western companies an "immediate priority." Essentially, the company needs to increase sales of games outside Japan and "ensure future growth."

Here's part of the note:

"Acquisitions and partnerships are one of the important strategies for increasing our market share overseas.

We aggressively seek the opportunities of acquisitions and partnerships for the purposes of creating game content with universal market appeal and acquiring technologies and know-how required for our 'Single Content Multiple Usage' strategy."

The note goes on to discourage the idea of takeover bids, because such maneuvers lead to employee departures; Capcom would rather forge partnerships. At the same time, the publisher is not considering a parternship or merger with a large Japanese game or toy manufacturer "since it would not make a significant contribution to growth in our overseas sales."

We've seen this before and chances are, if market trends continue along the same path, we'll see a lot more of it in the near future.

Tags: capcom, japanese gaming, game industry, capcom games

9/1/2011 8:36:49 PM Ben Dutka

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