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Capcom Seeks Western Partners For Better Overseas Sales

Well, they tapped Ninja Theory for DMC and Slant Six for a Resident Evil title, so why stop there?

In a note to investors (as cited by GamesIndustry.biz), Capom calls acquisitions and mergers with Western companies an "immediate priority." Essentially, the company needs to increase sales of games outside Japan and "ensure future growth."

Here's part of the note:

"Acquisitions and partnerships are one of the important strategies for increasing our market share overseas.

We aggressively seek the opportunities of acquisitions and partnerships for the purposes of creating game content with universal market appeal and acquiring technologies and know-how required for our 'Single Content Multiple Usage' strategy."

The note goes on to discourage the idea of takeover bids, because such maneuvers lead to employee departures; Capcom would rather forge partnerships. At the same time, the publisher is not considering a parternship or merger with a large Japanese game or toy manufacturer "since it would not make a significant contribution to growth in our overseas sales."

We've seen this before and chances are, if market trends continue along the same path, we'll see a lot more of it in the near future.

Tags: capcom, japanese gaming, game industry, capcom games

9/1/2011 8:36:49 PM Ben Dutka

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Comments (15 posts)

WorldEndsWithMe
Thursday, September 01, 2011 @ 10:00:24 PM
Reply

In other words "We suck and are going to try the Square Enix way of doing things".

The term "Universal market appeal" almost made me wretch.

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cLoudou
Thursday, September 01, 2011 @ 10:42:28 PM

I don't know why they would want to go SE's route. Didn't they lose a ton of money?

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WorldEndsWithMe
Thursday, September 01, 2011 @ 10:59:27 PM

That's why I sound so not happy about it. But SE should get a little cash now that Deus Ex is doing well. I just don't like the idea of abandoning all things Japanese, I don't mind if they want western partnerships though.

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mad pony
Thursday, September 01, 2011 @ 10:58:41 PM
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Looks like we're in for more underperforming games they'll be scratching their heads over

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LimitedVertigo
Thursday, September 01, 2011 @ 11:17:43 PM
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It's sad to see once great developers losing their touch and looking for guidance and support in all the wrong areas.

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Warrior Poet
Thursday, September 01, 2011 @ 11:48:44 PM
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Overseas partnerships aren't always bad; look at Retro Studios. They did the Metroid Prime series and Donkey Kong Country Returns for Nintendo!

But this has me scratching my head. Capcom is already awesome at what it does and changing the way it does things will probably alienate more fans - and the type who haven't heard of Capcom don't pay attention to developer names anyway. Besides, they're one of the most successful devs out there, even more than Square-Enix. Considering how well their relationship with Nintendo is going I see no reason for them to go overseas.

What are they doing? Capcom games are still great.

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shadowpal2
Friday, September 02, 2011 @ 12:03:01 AM
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At first I thought the article headline was referring to distribution partners. And good distributors who can really advertise awesome games such as MONSTER HUNTER...which sells insanely well in Japan but is hardly known in Europe/NA.

But this is just ridiculous. As far as things go...technologically...I would say that the West has the edge over Japan currently. But stylistically in my opinion...I enjoy Japanese games much more.

So how about you guys BE YOURSELVES FOR ONCE, stop trying to act "western" and just do what you do best.

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ZenChichiri
Friday, September 02, 2011 @ 12:20:33 AM
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You know what this means. In Resident Evil 6 Leon Kennedy is going to look like an emo kid and smoke.

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Excelsior1
Friday, September 02, 2011 @ 2:11:14 AM
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watching the decline of the japanese gaming industry has been both puzzling and painful this gen. it seems they have lost their idenity so to speak. i think a lot of the japanese gaming companies have had poor leadership at the top, and they have suffered for it. they seem to take FOREVER to crank out a game and even when they do manage to get one out the quality has not been up to snuff when compared with previous releases. gt5, dmc4, and re5 were somewhat dissapointing for me.

there were some weird design choices made in those games. the premium/non premium split in gt5 was a terrible idea. same with all the backtracking and fighting the same bosses over and over in dmc4. turning re into some action based gears clone that removed all the atmosphere of re was also a bad idea.

about the only franchise that has not taken a hit is the mgs series. so i think it's fair to say the japanese gaming industry as a whole has struggled with the hd consoles for various reasons. the overall gaming market has changed a lot, but i still think there is a market for the types of games japan used to be great at making. i worry about this quest for universal market appeal,

Last edited by Excelsior1 on 9/2/2011 2:12:39 AM

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shadowpal2
Friday, September 02, 2011 @ 2:24:18 PM

They are still doing well of course domestically. You'll still see long lines outside a camera shop for that one game that you've never heard of and of course will never come to the west.

But of course many Japanese gamers themselves are getting upset at the direction many of the companies have taken. FFXIII was a big disappointment in their eyes, Biohazard 5 was NOT the Biohazard they knew of, and DMC 4 could not even compare to the wonderful style of Bayonetta.

If they work on trying to win Japanese gamers back...they'll have global appeal again because they are bringing something different! We want...VARIETY.

The 2 major developers doing this right now are ATLUS & Kojima Productions. But the rest need to work on it and realize it quick.

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Vivi_Gamer
Friday, September 02, 2011 @ 4:30:32 AM
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Street Fighter IV is what has saved Capcom this generation. Just look at RE5, how western can you get? It's like a bad hollywood action film. I only played it a few months ago as my flat mate had it and the ending was just so childish.I don't even have to mention devil may cry... it speaks for itself.

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___________
Friday, September 02, 2011 @ 5:07:38 AM
Reply

someone shoot me!

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Eros Twixfreak
Friday, September 02, 2011 @ 8:32:36 AM

Bang Bang Bang

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main_event05
Friday, September 02, 2011 @ 11:02:19 AM

You're doing it wrong.

BangBang Bang................................Bang

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Clamedeus
Friday, September 02, 2011 @ 9:06:35 PM

You guys are doing it wrong, it's; Pew pew pew!

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