Sony: 360 Leads But We Have Better Software Growth
Although the competition has the hardware lead, Sony says Microsoft can't boast better software growth.
In speaking to IndustryGamers, Sony public relations boss Rob Dyer first admitted to better sales of Microsoft's machine (1.6 360s sold for every 1 PS3 sold), but when it comes to which version of a game to purchase, he says consumers go for the PS3 version due to superior content. He gave the example of Mortal Kombat (the PS3 version boasted Kratos) and the upcoming Battlefield 3, which fits on one Blu-Ray disc (the 360 version needs two DVDs). Added Dyer:
"Although Microsoft has a 1.6 to 1 index ratio against us [on hardware], we outsold them on Mortal Kombat nearly at a one to one. So that is due in large part to the exclusive content that you're getting on disc. You'll see that happening on almost every case where we've had a game that they've supported with on disc content or with exclusive DLC."
Dyer cited other examples of multiplatform titles that performed better on the PS3 thanks to extra content packed onto the disc, and that includes Medal of Honor, L.A. Noire, and NBA 2K11. He also indicated Portal 2's performance, which was assisted by Steam integration and a free copy of the PC version. As for Call of Duty: Modern Warfare 3 and the timed DLC in favor of Microsoft:
"They're going to be a month exclusive... But they're not running any higher than what the index ratio is - they're right at 1.6. In spite of all the millions that Microsoft has spent on that relationship with Activision, people aren't voting to buy a 360 version of that over and above a PS3 version, given the installed base."
The 360 still holds a significant sales lead in North America but when counting global sales, the gap has shrunk to almost nothing due to strong PS3 sales in Europe and the almost non-existent status of the 360 in Japan. But as always, software is most important, as Dyer tries to tell us.
Tags: ps3, playstation 3, sony, console war, xbox 360
9/8/2011 8:34:56 AM Ben Dutka
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Comments (73 posts)
maxpontiac
Thursday, September 08, 2011 @ 10:11:57 AM
LimitedVertigo
Thursday, September 08, 2011 @ 11:51:22 AM
Clamedeus
Thursday, September 08, 2011 @ 4:41:04 PM
TheAgingHipster
Thursday, September 08, 2011 @ 9:26:43 AM
Reply
Highlander
Thursday, September 08, 2011 @ 12:26:08 PM
Temjin001
Thursday, September 08, 2011 @ 4:10:25 PM
I didn't read near enough headlines In response to MS and their publishing guidelines. Those guidelines that very well try to diminish content augmentation because their DVDs can't store it. Sony is totally right by saying MS is defending an aging technology. But sooner would people not actually think Bout what the response was, rather how it was termed.
Sony has been made to look like a tattle tale, wherein they were actually defending publishers and advancements in technology.
TheAgingHipster
Thursday, September 08, 2011 @ 5:31:25 PM
TheAgingHipster
Thursday, September 08, 2011 @ 5:32:35 PM
Temjin001
Thursday, September 08, 2011 @ 6:14:52 PM
Fane1024
Friday, September 09, 2011 @ 6:42:54 AM
Douchebaguette
Thursday, September 08, 2011 @ 10:03:28 AM
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Highlander
Thursday, September 08, 2011 @ 10:09:26 AM
Highlander
Thursday, September 08, 2011 @ 10:08:37 AM
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Well, judging by recent trends among the commenting population here I will need the extra protection for this....
Despite the 360 still having stronger hardware unit sales in the US in particular, there are significantly more PS3s actively installed globally - according to 3rd party research many months ago now. So, to see the software sales on the Ps3 growing and outpacing the sales on the 360 (with the exception of key exclusive games on the 360 of course) strongly suggests that despite higher unit sales in the US, 360 sells fewer units of most multi-platform games.
That seems to very clearly say that either there are fewer active 360s in the US than PS3s, or 360 gamers only buy exclusive games and one or two heavily hyped multi-platform shooters, or that as some in the industry have been pointing out for many years now, the PS3 generates more software revenue. For the PS3 to do that, either there is rampant game piracy on the 360, or there are significantly fewer 360s that it appears, or 360 gamers don't (in reality) buy that many games.
Considering the quite appalling XBL Gold subscription rate - less than 50% of all XBL subscriptions are Gold, and the total number of XBL subscriptions (Gold + Silver) is less than 75% of the total 360s ever sold. It seems extremely clear that even in the US, the raw numbers of console hardware unit sales are extremely misleading in terms of the number of active systems, gamers and game buyers.
In other words, it really doesn't matter what the NPD numbers say about the hardware units, the software unit sales reveal a different picture entirely - even in the US.
maxpontiac
Thursday, September 08, 2011 @ 10:14:11 AM
Excelsior1
Thursday, September 08, 2011 @ 10:36:44 AM
i agree up to a point. the npd numbers do matter, and so do the lopsided na sales figures in favor of the 360. that's why the market is so damned focused on the 360. i think the 360's dominance in na has even impacted the japanese gaming sector and is a huge factor in sony loosing all those third party exclusives.
Last edited by Excelsior1 on 9/8/2011 10:39:29 AM
Highlander
Thursday, September 08, 2011 @ 11:02:46 AM
Excelsior1
Thursday, September 08, 2011 @ 11:24:04 AM
i said i agreed with your ananlysis right up to 'it doesn't really matter what the npd numbers say."becuase i think they do matter. another thing i will point out is ms has gained a ton of marketshare this gen at sony's expense. who would have thought at the start of this gen sony would be sitting last place as this gen is whinding down? the answer is no one. so it's not just all rainbows and sunshine for sony. they are in tough fight with extremely well entrenched and funded competitor that has made huge inroads in sony's marketshare in both na and europe.
i mean it's great about the software, but it kind of sucks the ps3 is still sitting in last place. i think the situation in na is just unbeliavable when you think back to how popular the ps1, and ps2 were in na. that wasn't that long ago.
Last edited by Excelsior1 on 9/8/2011 11:37:13 AM
Highlander
Thursday, September 08, 2011 @ 11:52:01 AM
Yes, in pure unit sales of consoles (whether they are alive now, or dead) Sony is apparently losing in the US by a wide margin. but in terms of the performance indicators that illustrate the active console population, the situation - even in NA is closer to parity.
If a third of the 360s ever sold in the US are no longer alive or active, do they count when trying to determine the market share? If so, why? They generate no game sales, and the entire console gaming market is predicated on game sales paying for the console development. That's the business model that allows consoles to be sold at a loss for a year or more initially. So if you're trying to figure out market dominance, the software sales are at least as important as the hardware unit sales. In this case, the software sales tell a different story to the hardware sales. I'm not saying all is rosy for Sony, nor am I making any statement as to whether Sony has lost market share to Microsoft. In the NA and UK markets in particular, it's clear that market shares are different.
The point remains though, software sales for 360 and Ps3 are closer to 1:1 in the US, while hardware sales remain at 1.6:1 in favor of the 360. So, why are the software sales not backing up that apparent dominance? You know, game developers and publishers look at the sales of games more closely than console hardware sales. especially when they see that level of disparity. There is a disconnect between the 360 hardware sales and 360 software sales, and that is something that publishers and developers are very well aware of. From that perspective, the dominance is an illusion.
Last edited by Highlander on 9/8/2011 11:56:03 AM
LimitedVertigo
Thursday, September 08, 2011 @ 12:02:44 PM
TheAgingHipster
Thursday, September 08, 2011 @ 12:15:55 PM
But I think you should also consider hardware failure rates as a driver of 360 hardware sales. If you still want to play you copy of Halo: Reach after your 360 bricks, you have to buy a new one, even if there are no new titles coming out that you want to pick up. I think that, coupled to 360 gamer interests (i.e., your and Ben's so-called twitch gaming), really elegantly explains the funky sales trends for 360 hardware and software.
Qubex
Thursday, September 08, 2011 @ 8:21:05 PM
Excelsior1
Thursday, September 08, 2011 @ 10:15:29 AM
Reply
360 270,000(-23%)
ps3 240,000(+6%)
wii 135,000(-18%)
what's surprising there is price cut mid august only generated +6% growth over the same month last year. note the 360 is still forcasted to be on top despite the price cut.
i have long thought sony should try to do something about the situation in na. i question the wisdom of letting the 360 dominate in the vital na market for so long. there have been a lot of months the ps3 has been outsold almost 2 to 1 in na. in the same article refernced above sony admits that 360's lead in na is massive. if they would have cut the price sooner then maybe it would not be such a uphill fight in na.
the price cut is great and it looks like it made sony way more cometitive but i wish it came a little sooner.
Ben Dutka PSXE [Administrator]
Thursday, September 08, 2011 @ 11:35:57 AM
First of all, you love numbers and the NPD so much, I fail to see why you completely neglected a span of about eight months straight where the PS3 outsold the 360 in this country due to superior software and the previous price cut. Secondly, the "massive" hardware gap isn't exactly massive, even in North America, especially when you consider that the 360 has been out for a full year LONGER. You're apparently forgetting that, too.
Thirdly, in terms of ratio ever since 2008, the PS3 has continually sold on par with the 360 with only a few exceptions and in fact, it has easily outsold the 360 in Europe and Japan. In truth, the PS3 basically outsells the 360 in every corner of the globe besides North America, which is why the worldwide sales tallies for both consoles are almost even now.
Fourthly, you don't acknowledge the disastrous reliability of the 360, which has led to multiple purchases of the system by the same individual, thereby skewing the sales numbers. Just because that one person bought it again doesn't mean anything; in terms of NEW customers, Sony has been picking up ground for the past four years.
Fifthly and lastly, Microsoft has gotten into the pockets of developers and publishers everywhere, which is how they stole away exclusivity from various franchises, and how they can afford things like timed DLC for Modern Warfare 3. Sony has said in the past that they refuse to "buy their popularity" and they let their games speak for themselves.
I don't know about you, but I value that much more highly than I do a few extra units sold in the US.
Last edited by Ben Dutka PSXE on 9/8/2011 11:58:50 AM
LimitedVertigo
Thursday, September 08, 2011 @ 12:00:09 PM
Excelsior1
Thursday, September 08, 2011 @ 12:18:54 PM
wow. putting words in my mouth there a little bit. there is a huge difference between using the phrase questioning the wisdom and calling someone a "bunch of idiots" and saying sony is "dying". that's not fair at all. the term massive is exactly what sony used to describe ms lead in na btw. that's a lot more than a few.
i value everything the ps brand offers and i am well aware of 360 hardware problems. surprised that ms did not take more of an image hit for that, but oh well. i am only dissapointed and surprised by sony's loss of marketshare this gen to ms. no fan a ms but it was what it is so to speak. let's just say it kills me sony is in last place becuase i care about them. it's hard to describe i guess. i wish i could as easily blow it as you do.
Last edited by Excelsior1 on 9/8/2011 12:22:06 PM
Highlander
Thursday, September 08, 2011 @ 12:24:27 PM
Numbers and statistics are fun. The trick with all of this information is context, perspective and analysis. When you look only at the base numbers without the benefit of context or analysis, you can get a completely false interpretation of the situation.
Excelsior1
Thursday, September 08, 2011 @ 12:32:26 PM
Temjin001
Thursday, September 08, 2011 @ 1:01:33 PM
Last edited by Temjin001 on 9/8/2011 1:03:26 PM
Excelsior1
Thursday, September 08, 2011 @ 1:57:42 PM
Temjin001
Thursday, September 08, 2011 @ 3:13:08 PM
Helghast
Thursday, September 08, 2011 @ 10:17:20 AM
Reply
maxpontiac
Thursday, September 08, 2011 @ 11:16:38 AM
Highlander
Thursday, September 08, 2011 @ 12:08:14 PM
FM23
Thursday, September 08, 2011 @ 12:41:07 PM
Excelsior1
Thursday, September 08, 2011 @ 1:03:03 PM
maybe becuase it's true. i know portal 2 and dragonquest2 sold way more on the 360 for example. as did me2, and all thre fallout games. it makes sense since becuase vavle bioware are better know ny 360 users. i have know doubt skyrim will sale more on the 360; that kind of dissproves the shooter only theory.
Last edited by Excelsior1 on 9/8/2011 1:04:04 PM
maxpontiac
Thursday, September 08, 2011 @ 1:22:13 PM
TheAgingHipster
Thursday, September 08, 2011 @ 1:28:18 PM
Cpt_Geez
Thursday, September 08, 2011 @ 10:43:51 AM
Reply
SaiyanSempai
Thursday, September 08, 2011 @ 11:24:57 AM
Reply
It's not surprising that there have been more 360's sold, not with the failure rate they used to have. Every single xbox owner I know has bought multiple replacement xboxes.
It doesn't take a rocket scientist to realize that those NPD numbers are a monumental misrepresentation of actual xboxes being used.
LimitedVertigo
Thursday, September 08, 2011 @ 11:56:50 AM
Reply
Highlander
Thursday, September 08, 2011 @ 12:06:46 PM
Excelsior1
Thursday, September 08, 2011 @ 12:42:34 PM
as for never seeing the days of p2 dominance...let's just say i think this gen shows anything is possible. don't forget about the ps1. it was very popular as well.
Last edited by Excelsior1 on 9/8/2011 12:45:17 PM
BikerSaint
Thursday, September 08, 2011 @ 12:15:25 PM
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And we all know how MS likes to fudge their shipped numbers as being sold numbers.
Excelsior1
Thursday, September 08, 2011 @ 12:38:14 PM
Beamboom
Thursday, September 08, 2011 @ 1:09:00 PM
Back when everybody owned a Commodore 64 I got me a Oric-1. Today most use Windows on their PC, I use Linux. Everybody my age are listening to 80s music. I love current day breakbeat/dubstep.
Who cares what the masses choose. That never bothered me. Only thing that really matter is that the PS3 sell *enough* to keep the good games coming our way too.
Deleted User
Thursday, September 08, 2011 @ 2:06:31 PM
Highlander
Thursday, September 08, 2011 @ 2:19:23 PM
FlyingKickPunch
Thursday, September 08, 2011 @ 2:05:37 PM
Reply
Highlander
Thursday, September 08, 2011 @ 2:18:19 PM
Only comparing software unit sales against the total hardware population at a given moment can you get a reasonably accurate measure, but that is not very often the methodology.
Excelsior1
Thursday, September 08, 2011 @ 6:30:38 PM
Highlander
Thursday, September 08, 2011 @ 9:53:28 PM
trinichinese
Thursday, September 08, 2011 @ 5:06:59 PM
Reply
Dancemachine55
Thursday, September 08, 2011 @ 9:03:34 PM
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I can see why many of you are trying to argue in favor if ps3 sales over 360 sales, but from a worldwide standing point, 360 is still ahead and looks to stay that way for some time. All your points are valid, but you know what? It doesn't matter. It really doesn't.
See, the ps3 is still highly successful. 50 million console sales is an achievement in itself. I say well done to all consoles this generation.
If the ps3 was failing horribly and a lot of support had dropped for it, then I would be worried and complaining. But all consoles are performing well, meaning that there is more incentive to own them all. I think this is a wonderful thing, provided you have enough money to do it.
It is a shame so many people are so focused and hell bent on skewing the sales numbers of their console of choice, but I say this...
Is it really necessary?
Sure, I don't approve of MS' strategy of buying out the competition, buying into popularity and manipulating the general public with fear, uncertainty and doubt with the competition, but I've also noticed a severe bias of most NA media and publications blindly favoring the 360, and I can't help but ask myself why.
Is it that MS is lining these media critics' pockets with cash?
Is it that NA media blindly supports it's own products because it is made or based in NA?
How did the 50% plus fail rate of 360's go unnoticed by the media, yet the PSN hack made global headlines?
I feel like there is something bigger and more sinister going on here. MS has used incredibly powerful yet dominant and dishonorable business techniques to get to where they are today, and I don't view global console sales as an accurate portrayal of MS' success even when everyone else blindly does.
So long as Sony is still in the gaming business, I will buy their wares. It might not be a D1P, like how I held out on the PS3, but it will certainly take precedence over an MS gaming product.
Finally, MS did a great job of establishing a mindset of following a trend to play with friends, therefore selling more consoles. Like many of you, I bought a 360 simply to play Halo and Gears of War with friends and chat with them online. 360 was promoted as a social console, and used peer pressure of joining their game to sell consoles. An evil yet genius plan, considering the poor quality of the console and woeful number of exclusives MS actually owns.
Highlander
Thursday, September 08, 2011 @ 9:59:50 PM
So, by all means let's not let it slide, and by all means let's look at why the monumental failure rate of the 360 was not an international scandal. Let's look at all of this stuff and not cherry pick the news. I wish it could be so, but it isn't.
Excelsior1
Friday, September 09, 2011 @ 12:20:33 AM
Highlander
Friday, September 09, 2011 @ 1:41:34 AM
JackDillinger89
Thursday, September 08, 2011 @ 9:40:48 PM
Reply
Highlander
Thursday, September 08, 2011 @ 10:01:01 PM
Warrior Poet
Friday, September 09, 2011 @ 1:29:30 AM
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We like Sony, so let's buy Sony consoles. Really, what does it matter if another console sells more? What does it matter if the PS3 came out ahead, as long as it was successful?
___________
Friday, September 09, 2011 @ 4:55:46 AM
Reply
funny how they always forget to mention the other side.
if your going to buy a version of the orange box which one are you going to buy?
if your going to buy a version of bayonetta which one are you going to buy?
….. yea, thats what i thought!
what a moron!
99% of multiplatform games sell better on the 360, and 99% of multiplatform games perform better too!
almost every single time sales reports come out the ps3 version of a game is stone dead LAST!
same as the hardware figures.
not to mention exclusives.
gears 2 sold 2M units within the first 3 days of sales!
not even freaking GT5, $onys biggest exclusive managed to sell that many that quickly!
is there a single employee at $ony thats A not a arrogant prick and B not full of sh*t?
this has got to be the stupidest thing i have ever heard!
he would have had a better point if he argued the ps3 had sold more units then the freaking wii!
Fane1024
Friday, September 09, 2011 @ 7:05:09 AM
___________
Friday, September 09, 2011 @ 10:39:12 AM
ok lets wait till the sales figures of deus ex human revolution, dead island, and warhammer 40K come in.
how much you want to bet each one of those will sell better on the ps3?
EVERY MP game sells better on the 360 FACT!
saying otherwise is like saying the gravity does not exist!
daus26
Friday, September 09, 2011 @ 11:01:08 AM
None of this matters, but I just want to clear that up.
daus26
Friday, September 09, 2011 @ 11:11:37 AM
I would have to agree to an extent that the above examples stated by this Sony guy isn't the most convincing thing there is. I thought he was gonna say something like free online gaming, but he ended naming games with very few differences between the different versions of games. He is however right that all MS has in terms of DlC exclusives are only about 1 month term.

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Cesar_ser_4
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Thursday, September 08, 2011 @ 9:16:46 AM