Netflix Expanding With Qwikster, Video Game Rentals
Netflix is about to make some changes, and because we're posting it at PSXE, you already know it involves video games.
Recent price increases have earned the ire of many a subscriber and while Netflix won't be going back on those new prices, they admit they should've been more clear about the situation. Reed Hastings, the company's CEO, revealed on his blog that Netflix is in for some big changes.
Firstly, they're re-branding their movies-by-mail service, which will now be called Qwikster. Netflix will remain for streaming movies. Therefore, subscribers will log in to two separate websites - Qwikster.com and Netflix.com - for their movies-by-mail and streaming movies respectively, which doesn't sound too complicated. By the way, the increase in pricing is due to this expansion into streaming, but Hastings admitted he should've been more forthcoming about this fact.
Qwikster will also add something else: video games. For an extra monthly fee, you'll be able to rent console games for the PlayStation 3, Xbox 360 and Wii. "Members have been asking for video games for many years, and now that DVD by mail has its own team, we are finally getting it done," Hastings wrote. Later, he added that "Old Fogey discs will last a long time," so don't go thinking they'll abandon physical media for digital any time soon. We're happy to hear that, of course.
Obviously, this move is going to have an impact on GameFly, the service that was designed like Netflix to focus on games. In the end, if you're still steaming about the price increase, try to accept Hastings' apology:
""I messed up. I owe everyone an explanation. It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming, and the price changes."
So, do you plan on using an existing Netflix account to rent games? Or is this new addition enough to make you a new member?
9/19/2011 9:49:30 AM Ben Dutka