Would Low Review Scores Actually Impact MW3 Sales?
Review scores have a definite impact on sales in this industry. There's a reason EA routinely says they strive to produce 9+ games; it's because they know that, for the most part, quality still succeeds.
Even the biggest franchises aren't entirely immune. This year's Madden NFL 2012 received a relatively lukewarm reception and although it still topped sales charts for a while, it didn't exactly break records. However, once you reach a certain size, perhaps the review scores finally don't matter at all. Maybe all you need is endless celebrity endorsement, a multi-billion-dollar advertising campaign, and legions of dedicated fans, all of whom have willingly shelled out in years past and will do so again.
So, just for the sake of argument, what if Call of Duty: Modern Warfare 3 earned disappointing review scores? I don't expect it to happen but again, it's just for the sake of debate. Would this have any effect at all on overall potential sales of the game? Or would it just break more records and end up selling 30 million copies, regardless of worldwide criticism? As another question, how low would the average review score have to be to have any effect? 8s might not hurt...but what about 7s? 6s? It's very unlikely, but I'm just wondering if the rampant popularity of this franchise has superseded the critic's role.
Heck, why even review the thing? Those who want it know it already, right? Those who hate it won't ever get it. And really, it almost seems as if gamers are separated into two distinct groups; the love-it and hate-it crowds. Is anyone really on the fence?
Related Game(s): Call of Duty: Modern Warfare 3
Tags: mw3, modern warfare 3, mw3 sales, game reviews, call of duty
10/6/2011 9:02:21 PM Ben Dutka
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Comments (74 posts)
tayizfire
Friday, October 07, 2011 @ 12:55:50 AM
Underdog15
Friday, October 07, 2011 @ 8:35:11 AM
But...
I think they will be more likely to notice the flaws all the sites mention when they play and notice issues reviewers bring up... they will all say, "Woh, they're right. They -DID- screw that up." This will cause skepticism for the following year. They will still have a following, but I bet they will have far fewer pre-orders as more people will wait and see the next year if it's any better.
So not immediately, but in the long run, it probably would.
robinhood2010
Friday, October 07, 2011 @ 6:17:42 PM
That is a fair and just point, and I think it would hold true if games were sold on just what the game immediately offers. However, we all know that the majority of people who buy it do so for the multiplayer. This doesn't need to be the most stellar multiplayer experience, but more and more games are selling on the social factor.
MW3 could be absolute donkey shite but we all know it well sell. I work for Game in the UK and customers constantly refer to CoD4 as the beat FPS, and that the games have steadily declined. Each one is a new record breaker. Why? because people want to play with their mates. And as is so often discussed here at PSXE, this isn't split screen anymore.
Mr Wright
Thursday, October 06, 2011 @ 9:37:10 PM
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ZenChichiri
Thursday, October 06, 2011 @ 9:43:12 PM
ZenChichiri
Thursday, October 06, 2011 @ 9:40:39 PM
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Warrior Poet
Thursday, October 06, 2011 @ 9:44:28 PM
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jacobRadio
Friday, October 07, 2011 @ 1:06:41 PM
For example, I loathe the Halo series (beyond hate), but I understand that it deserves a certain level of praise past just *my* appreciation of the game.
johnld
Friday, October 07, 2011 @ 2:45:44 AM
LegendaryWolfeh
Thursday, October 06, 2011 @ 10:24:41 PM
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LimitedVertigo
Thursday, October 06, 2011 @ 10:30:12 PM
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godsman
Thursday, October 06, 2011 @ 10:35:38 PM
LimitedVertigo
Thursday, October 06, 2011 @ 10:41:34 PM
johnld
Friday, October 07, 2011 @ 2:49:23 AM
Underdog15
Friday, October 07, 2011 @ 8:38:57 AM
BIGRED15
Thursday, October 06, 2011 @ 10:47:36 PM
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If a highly anticipated game like modern warfare flops or gets sub par reviews, 3 months after release sales will likely see a steep decline.
Of course if it does well and brings in 8+ reviews which ill say the over/under on metacritic will b an 80+ MW3 will still be selling copies 6mo. After release
Reviews hold as much weight at least for me as they do for movies. I can't afford to invest 60$ on sub par games.
even if the avg. Gamer doesn't go to review sites, they are still gonna hear from another gamer about a games quality.
This is why BF3 needs to rake in at least a 90 which is tough to do on metacritic. BF3 can never hope to outdo MW3 in initial sales, but with good reviews it may still have hope to outlast cod in total sales
Last edited by BIGRED15 on 10/6/2011 10:48:37 PM
LimitedVertigo
Thursday, October 06, 2011 @ 11:11:52 PM
johnld
Friday, October 07, 2011 @ 2:52:03 AM
Excelsior1
Friday, October 07, 2011 @ 4:07:11 AM
good point about ms bombarding everyone with cod ads. it's not just cod either. every multiplat commercial i have seen always has that xbox 360 logo at the end. probably one of smartest tactics ms could use along with the frequency of the ads. it almost gives the impression the game is only for the 360.
johnld
Friday, October 07, 2011 @ 2:34:40 PM
clockwyzebkny
Thursday, October 06, 2011 @ 11:02:27 PM
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The series will eventually lose some of its steam eventually. I believe a bad entry or two and competing games such as Battlefield 3 will steal some of its thunder.
As for this year, I have both preordered. I'm losing interest in COD but i still enjoy the games. The redundancy is tiring though.
Excelsior1
Friday, October 07, 2011 @ 12:49:51 AM
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Beamboom
Friday, October 07, 2011 @ 1:12:41 AM
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Last edited by Beamboom on 10/7/2011 1:14:19 AM
johnld
Friday, October 07, 2011 @ 2:58:10 AM
Beamboom
Friday, October 07, 2011 @ 3:24:40 AM
Why change a concept if what you got is what the world wants and it break every sales record? Why is "more of the same" a bad thing when "the same" means a 80+ rated game?
Of *course* COD will not differ hugely from the earlier games. It will still be COD. They will only try to make it better, not different. If they succeed in that only time will tell. But turning away from what made your product such a huge success in the first place makes no sense. Isn't this the entire problem with the Final Fantasy games?
It's like with a new James Bond movie: The framework is set.
Last edited by Beamboom on 10/7/2011 3:28:01 AM
Lawless SXE
Friday, October 07, 2011 @ 4:34:20 AM
While FPS games have similarly reached their level of perfection, but they are so frequently attaining that, seemingly easy, target that the boredom with them is increasing, leading for consumers to cry for more bells and whistles and whatnots.
So CoD is like James Bond, but FF is more like... Saw? I say that because anything after the second was nowhere near as good as those first two.
Beamboom
Friday, October 07, 2011 @ 6:57:05 AM
But has rpgs and fps reached their perfection? I don't think so, just as I don't think we've seen the perfect movie yet or heard the perfect song. Things can always get better, always improve.
I just think it is human nature. We like what is familiar to us, and we want to keep what we love. That's only natural. Plus, the universal truth that "everything was better before".
At some stage in life we more or less stagnate. From that point on we want to keep things the way they are. The same music, books, movies, games, friends, tv shows, opinions... In many (often sad) cases even clothes and hairstyle. Not necessarily all of the above, but we all get there to some extent, sometime. It's inevitable.
And then we will get kids, and we will start complaining about them and their lack of <insert almost anything here>. Just like our parents did before us, and their parents before that again.
... And then we die. That's life for ya! ;)
Last edited by Beamboom on 10/7/2011 7:02:25 AM
Lawless SXE
Friday, October 07, 2011 @ 7:32:48 AM
And I didn't necessarily mean perfection, only really what we deem it since the muddying of RPGs has begun and FPS are a pretty bland bunch.
And true that, no matter how badly we choose to rebel against those that came before, we ultimately are only a simulacrum of them. The thought makes me sad...
Beamboom
Friday, October 07, 2011 @ 7:43:16 AM
johnld
Friday, October 07, 2011 @ 2:36:19 PM
Beamboom
Saturday, October 08, 2011 @ 12:48:21 PM
The exact things that makes cod great from a MP perspective is the intuitive gameplay, large amount of players and the layout of the maps. That's what makes it great - not that the games don't differ much from eachother. They don't need to, cause they are what people want right now.
Last edited by Beamboom on 10/8/2011 1:00:55 PM
Fox hounder
Friday, October 07, 2011 @ 1:18:37 AM
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johnld
Friday, October 07, 2011 @ 2:43:48 AM
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Underdog15
Friday, October 07, 2011 @ 8:41:48 AM
But the content Ben talks about will be important.
The problem with CoD games, is that it takes 2 weeks or so before you start to REALLY notice the big problems in multiplayer that will inevitably destroy the game. Initially, they always look pretty good.
jacobRadio
Friday, October 07, 2011 @ 9:58:52 AM
"The problem with CoD games, is that it takes 2 weeks or so before you start to REALLY notice the big problems in multiplayer that will inevitably destroy the game. Initially, they always look pretty good."
That's a /really/ good point. And I feel like an idiot for not seeing it sooner. I'm a COD fan, and have enjoyed the series since 4. I always start out with "OMG this game is amazing, they fixed all the problems from the last one!" then after a couple weeks it's like "EFF this game it has a whole new set of problems!" But then a few weeks later it equalizes (for me) and I get to the point of "Ok this is a solid game, I just wish they'd fix ______ and ______ and etc..."
But I think you hit the nail on the head. I look at it like this: Did I get my $60 worth of entertainment out of each COD? Absolutely. Best game EVAR!? No.
Underdog15
Friday, October 07, 2011 @ 12:04:18 PM
I always look at value as dollars spent per hour when it comes to my entertainment. If your cost of entertainment is under $2 per hour, you're doing well.
How many hours have people put into CoD? Some people have an incredible amount. What if you put in, according to their online counter, 4-5 days, which is pretty average to a CoD fan? That's over 100 hours and literally pennies per hour at 60 some odd cents per hour. Good investment if you enjoyed yourself, whether it's a 9+ title or a 7.
It's also why I wait out shorter games to drop in price.
Fane1024
Saturday, October 08, 2011 @ 2:31:57 AM
Beamboom
Saturday, October 08, 2011 @ 1:03:29 PM
Lawless SXE
Friday, October 07, 2011 @ 2:53:40 AM
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This is a blanket statement; this is my mentality for anything that manages to be even half the size of CoD as I sincerely fail to understand why the sales are as huge as they are for a game that, to me, simply is not compelling in any way.
Excelsior1
Friday, October 07, 2011 @ 4:17:27 AM
Lawless SXE
Friday, October 07, 2011 @ 6:11:02 AM
jacobRadio
Friday, October 07, 2011 @ 9:49:06 AM
I have friends who are not online gamers. When Black Ops came out, I played nothing but the MP for at least 2 weeks before I even started the campaign. A friend asked "How's Black Ops?" and I replied with some stories and information and such about the MP. He asked "Yeah, but how's the single player? That's all I care about." and I told him "Oh dude, if you're considering buying this for the single player only? You might be wasting your money." I'd wager to say that (for most people) you'd have to be a massive FPS fan to enjoy a COD game strictly for it's SP aspect.
So I hope that helps out. There are definitely different types of gamers out there-- The online player, the "single player" player, the "play with my friends" player, and so on. Then you have the ultra geek like myself who plays anything with pixels.
Last edited by jacobRadio on 10/7/2011 9:49:42 AM
___________
Friday, October 07, 2011 @ 4:17:14 AM
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the game could get the worst reviews since ET, be condemned to a landfill in the middle of the desert, and it would still become the best selling title in the history of the industry!
NOTHING can stop that!
hell look at this years biggest releases.
there are still collectors editions available for it, bar skyrim but thats only because the CEs were in such small numbers.
every other one is still available for purchase.
MW3 hardened edition?
SOLD OUT!
i think that answers the question quite well........
hell, DNF is one of the worst reviewed games this gen!
but did that stop it from selling millions of copies?
yea, exactly!
Last edited by ___________ on 10/7/2011 4:18:12 AM
NoSmokingBandit
Friday, October 07, 2011 @ 6:26:28 AM
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Lawless SXE
Friday, October 07, 2011 @ 7:18:50 AM
AshT
Friday, October 07, 2011 @ 8:10:37 AM
slugga_status
Friday, October 07, 2011 @ 8:23:20 AM
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For the mass majority though, there's no doubt they've made their decision to buy MW3. When I went to midnight release for NBA 2k12, people who paying for MW3 in full at the same time. They don't care about reviews nor do they look like people who read game reviews anyway.
Excelsior1
Friday, October 07, 2011 @ 9:06:09 AM
agreed that the bf3 beta was unimpressive. if anything the poor quality of bf3 beta will increase mw3 sales. i'm not so sure that was what ea/dice had in mind. i must ask this question. where is ea's quality control? i mean just playing the beta10 minutes will have you falling through the map frequently. okay, that's a bug and it will be fixed but it's a bug that is pretty damn obvious to anybody who has spent any time with the bf3. where are ea's testers?
the graphics of this hyped up frostbite 2.0 engine are what is the most dissapointing aspect of the bf3 beta. to expect a big improvement in the short time available is asking a lot. it can happen but it is rare. there is crysis 2 ps3 mp demo as an example but the way crytek explained that was demos have to be submitted months in advance. that is not the case for the bf3 beta. i'm trying to be careful about letting the bf3 beta set the tone for what to expect in the final game but i suspect this might be close to what we are going to get. at least on the mp side. if that is the case ea/dice will lose a lot of crediblity.
as for mw3 i find it interesting you said "they don't care about reviews nor do they like people who read game reviews anyway." ha, i get that impression as well. mw3 would be impervious to bad reviews.
slugga_status
Friday, October 07, 2011 @ 9:55:05 AM
What you described happened to me in my first match. I was attempting to run around a few rocks and then all of the sudden I was stuck within the rocks. Couldn't move at all, had to kill myself just to keep playing. I don't expect a Beta to be flawless by any means, but I don't see how they let this Beta out of Alpha testing.
The graphics in the beta were a little disappointing as well. I've been hearing about frostbite 2.0 for a while and it didn't impress me. Again, I have to remind myself it is a beta and the finished product might be better. Then, I hear people say it won't look great on consoles anyway..I don't think they'll get the backlash like Crytek did b/c they didn't come out and say "It'll have best graphics of any game."
Last edited by slugga_status on 10/7/2011 9:55:42 AM
jacobRadio
Friday, October 07, 2011 @ 9:30:39 AM
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I think for the most part, COD has a great track record with their fan base. They also LISTEN to their fan base. They make changes all the time from game to game. So I think the expectations bar is set a little higher with each instalment.
That being said, I think the fans can make up their minds (the majority, anyway). But also, keep in mind that most reviewers are gamers too, so their opinion may be shared throughout the gaming community. I don't remember a time where a game got a super low score that I disagreed with. I DO however, remember many games getting high scores that I didn't agree with.
So if MW3 gets poor scores, I don't think it'll effect opening weekend by any means, but perhaps when word spreads through the community for those that usually wait to pick up a game that the game isn't good after all... they might decide not to pick it up. So, sales might be effected for the late comers getting MW3, and for the next COD instalment. (Keep in mind (if I'm not mistaken) MW3 pre-orders have already surpassed that of Black Ops.)
wackazoa
Friday, October 07, 2011 @ 10:21:02 AM
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If you give a bad review will the game companies not let you review games the next year ? I ask this because most review for EA's football games this year where high 8' to mid 9's. The games clear werent on par with past years products and need extensvie patching to be playable for most gamers. I ask this because I dont really understand the review systems as most review scales seem to be 5-10 instead of 1-10.
I have a suspicion that MW3 wont get below a 9 review even if it is bad. I just think most reviewers are afraid they will get backlash from the gaming companies or something.
jacobRadio
Friday, October 07, 2011 @ 10:40:36 AM
Edit:
Also, it's often the other way around; Game makers try to schmooze over the reviewers by sending them free copies of games, and allowing them to play early, maybe a free t-shirt and hat... things like that.
Hope I helped.
Last edited by jacobRadio on 10/7/2011 10:47:48 AM
wackazoa
Friday, October 07, 2011 @ 12:07:20 PM
jacobRadio
Friday, October 07, 2011 @ 12:52:28 PM
That and sometimes people are just bad at reviews. G4's X-Play has a 1-5 rating system and of the games I've played that they review, I'm on the same page as them 90% of the time. They're pretty brutal when they don't like a game.
Nynja
Friday, October 07, 2011 @ 12:47:21 PM
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Essentially, it wouldn't be a significant enough of a difference to the average consumer. Probably less than 3-4% difference.
What will make the difference? Kids asking mommy and daddy for a different game. Co-workers talking about the next big thing. I'm sure Activision is more concerned about competition than low review scores.
Last edited by Nynja on 10/7/2011 12:50:14 PM
Darwin1967
Friday, October 07, 2011 @ 1:14:48 PM
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Gamer Girl Gemo
Friday, October 07, 2011 @ 3:58:48 PM
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What's really sad to think is that this one will sell probably much more than what Black Ops did for the reasons that too many people complained about Treyarch sucking and now that Treyarch didn't handle MW3, they're going to praise it like their new god. The sales will most likely break yet another record in some form or fashion that, really, shouldn't count. Those kinds of numbers should to be seen in quality games. Not that I'm saying MW3 will not be quality, as it will probably retain at least some artistic value and/or decent storyline. But, that's the problem. It's decent value. Whereas titles such as Uncharted 3, inFAMOUS 2, WKC2, and many others receive the smaller numbered sales but their value is ten times the worth of a CoD.
CoD is like an epidemic of the video game world and community. It's like that bug you can't get rid of until you go to the doctor. So, in other words, something will snuff out CoD in the future, whether it may be another game or the players themselves. Whatever the case may be, nothing can necessarily live forever. Point in case being FF. Oh how the high and mighty soon, and eventually, fall.
Last edited by Gamer Girl Gemo on 10/7/2011 4:02:12 PM
Nas Is Like
Friday, October 07, 2011 @ 4:10:51 PM
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Nas Is Like
Friday, October 07, 2011 @ 10:03:35 PM
Fane1024
Saturday, October 08, 2011 @ 2:49:10 AM
___________
Saturday, October 08, 2011 @ 10:22:10 AM
for example a friend of mine bought a HTC invincible i think it was.
ive had my phone since launch, so thats 16 months.
he bought his late april this year, and already twice its been in for repairs!
once for a faulty leaking battery his battery would not hold a charge for longer then a day.
and another thing a component went faulty causing the phone to refuse to turn on.
my phone has not been in for repairs once!
hell my original iphone is still sitting in my draw, and thats never been taken in for repairs!
a friend of mine has a mac pro, has had it for 4 freaking years and not one thing has gone wrong with it!
ive been through 3 laptops in that time.
my p100 had a faulty charger, went through 3 of them and the last one actually started sparking on me.
my asus M50SA the space, tab, both shift keys came loose.
the screen had bleeding pixels.
the CPU cooked itself.
the mouse buttons cracked and fell off.
my toshiba X500 constantly freezes, constantly overheats and turns itself off.
and again the space bar has gone loose and is about to fall off.
apple devices may be a little more expensive, but there a sh*t load more reliable!
id rather pay 10% more and have a item last me 5+ years, then pay 10% less and have it last me not even 6 months!
onimushafantasy
Saturday, October 08, 2011 @ 3:36:46 AM
Reply

Call of Duty: Modern Warfare 3









PasteNuggs
Reply
Thursday, October 06, 2011 @ 9:31:24 PM