GTA Publisher: Not Everyone Will Survive The Console Transition
Developers and publishers around the world are likely preparing for the new consoles from Sony and Microsoft.
And one big-time publisher believes the transition will leave a few casualties in its wake.
Grand Theft Auto producer Take-Two Interactive reminds us that in every generational transition, there have been game companies that simply couldn't make it. In speaking at the Credit Suisse 2012 Technology Conference, Take-Two CEO Strauss Zelnick said that those who aren't correctly positioned moving forward will die.
"If you're not capitalized for the transition, you can find out that you're not there for the transition. And historically, in every transition that's occurred in this business, one or two third-parties have gone out of business. Last time around it was Midway and a couple of others. Reasonable people can argue about which one it'll be this time. I have my own point of view, which I haven't exactly been quiet about. We make sure we're not on the list of casualties; to the contrary, we're on the list of winners."
This isn't the first time Zelnick has predicted the fall of other companies. Back in April, he said publisher THQ would be dead in six months...that was six months ago, and THQ is still around. However, they're kinda hanging on as business hasn't been great, so Zelnick might not be too far off. As for his statements concerning this subject, we've no doubt that some developers and publishers out there won't successfully make the leap to the new consoles. ...any guesses on which ones?
11/28/2012 11:20:06 AM Ben Dutka