Are You Embracing The Digital Revolution?
The revolution is inevitable, so whether or not you embrace it is probably irrelevant.
Obviously, there will be more than enough consumers who do embrace it, even if you don't. That younger crowd that has its nose planted in any electronic device it can find? The generation who may have grandchildren who have never heard of a newspaper or a CD or DVD? They're all about digital; for most of them, it's what they know, it's the most convenient, and it represents cutting-edge technology rather than "old-fashioned stuff."
I know. I remember being that age. At 20, I probably would've eagerly jumped aboard the digital bandwagon without a second thought. The benefits are clear on all sides. Besides, who really cares about having the physical manifestation of our entertainment? Who cares about a silly box? Isn't it just so much easier to have the collection on a screen, where it doesn't take up any actual space, and I can access it all much faster? I'd be asking those very questions, scoffing at the possible importance of physical, tangible products. "Embrace the future," I'd probably say.
Right now, however, I have difficulty fully embracing digital, and I'm not sure I'll ever be able to manage it. Still, as time goes on, I'm always happy to see evidence of industry progression within the digital space; after all, that's often where we find the most original, innovative stuff these days. It's simply because publishers don't want to take huge financial risks with big-budget titles, while smaller budgets and smaller expectations aren't anywhere near as risky. Hence, the bite-size creativity we're seeing everywhere right now. I definitely acknowledge and appreciate that.
As for a full embrace, though...not really. How about you?
1/12/2014 10:09:21 PM Ben Dutka