Microsoft Paying Off YouTubers For Xbox One Hype: Dirty Pool?
Honestly, this sort of thing goes on all the time. The question is whether or not you see it as perfectly legitimate or something slightly shady.
As reported by Ars Technica, Microsoft recently launched a promotion that offered Machinima video partners payment for positive footage featuring the Xbox One.
Participants were required to post a video that included a minimum of 30 seconds of Xbox One goodness. The person must also mention the Xbox One name and the video had to be tagged with "XB1M13" to be eligible for payment. Thanks to a leaked copy of the agreement, those who agreed to the deal weren't allowed to say "anything negative or disparaging about Machinima, Xbox One, or any of its games." They also couldn't mention the promotional deal itself, for painfully obvious reasons.
Okay, so what do you think? Those in the advertising world probably just shrug their shoulders and go, "Yeah, so?" This is the sort of thing that big companies do, after all. Maybe Sony would be better off if they adopted such tactics...who knows, maybe they do. Perhaps paying random people just to hype up the Xbox One sounds somewhat cheap and shady but then again, this is the world of marketing. There's always a bit of underhandedness going on.
1/20/2014 9:49:27 PM Ben Dutka