Ubisoft On Watch Dogs Delay: We Didn't Have Any Choice
When the Watch Dogs delay was announced last year, gamers were understandably annoyed.
But Ubisoft hasn't been shy about explaining and defending that delay. The latest to do so is marketing executive Tony Key, who told the[a]listdaily that while the move caused some financial trouble for the publisher, they really had no choice.
Key said it's "not an easy decision to make for any company" and it didn't help that Ubisoft's stock tumbled after the delay announcement. Still:
"We had no choice, despite the fact that it put us in a tough financial position in the short term. We're a long-term company, with a long-term vision, and Watch Dogs for us is a long-term play. We had no choice. We knew it was the right thing to do, but it doesn't make it hurt any less."
It was difficult because the game was running on new technology (PlayStation 4 and Xbox One), and the team didn't have any experience bringing it to market, as opposed to the long-running Assassin's Creed. Key said the AC team had experience; they found "that delicate balance of being able to put their heart and soul into the game and still make a schedule work." That wasn't the case for the new Watch Dogs brand, though.
The other problem was that the delay reveal came very late, which is uncommon. This is part of the reason Ubisoft suffered such tremendous backlash but in retrospect, these extra six months have helped drive pre-orders. Guess we'll have to wait and see how it performs out of the gate...
Related Game(s): Watch Dogs
5/1/2014 11:17:17 AM Ben Dutka