Destiny Will Have To Sell Over 15 Million Just To Break Even
So, how much do you think Activision will invest in Destiny?
Would you guess a half a billion dollars? Because that's how much the publisher plans to pump into Bungie's new product, as Activision CEO Bobby Kotick recently revealed during a Milken conference (as cited by Reuters).
That $500 million will cover development costs as well as marketing, packaging, infrastructure support, royalties and "other costs." In comparison, Take-Two spent just over half that much - $260 million - on Grand Theft Auto V. However, Destiny is supposed to be around for a long time; in fact, they plan to continue to update it for a decade, and an Activision rep said:
"Over the long term, we expect the ultimate product costs to be roughly in line with other AAA titles."
It's also worth noting that GTAV generated over $1 billion in revenue in only three days and ultimately shipped nearly 33 million copies. But regardless, with that $500 million estimate, analysts believe Destiny will have to move between 15 and 16 million copies just to break even. For a new IP? ...really? Well, it's not impossible, as Bungie has Halo cred and the game has a silly amount of hype.
Besides, it's a shooter. The last few Battlefield installments have sold between 12 and 14 million, so why not?
Related Game(s): Destiny
5/6/2014 11:26:08 AM Ben Dutka