Sony: Nearly 1/3 Of Current PS4 Owners Didn't Own A PS3
For months now, PlayStation fans have been saying that a lot of new fans have joined Sony's army this generation.
And according to new research, that assumption has proven correct. According to what PlayStation marketing boss John Koller told Kotaku, about 31 percent of current PS4 owners owned an Xbox 360 or a Wii last generation, but not a PS3. Defection!
On top of which, that same research suggests that 17 percent of owners didn't own any of the last-gen consoles, which means Sony has tapped into a bunch of new gamers. As for the audience, Koller knows exactly to whom PlayStation caters:
"The person that we've picked up since launch primarily is someone we call the connoisseur, someone that loves, unequivocally, loves games.
They are the people who, when you walk in [to their home], there's no books on their book shelves. They're all game packages. They're the people who stood in line at midnight [for the console's launch]. They really are a fantastic consumer for us. They're a great part of the PlayStation nation."
Okay, the part about no books being on the shelves is just sad but otherwise, I get what he's saying. Koller added that there were a higher-than-expected number of "indulgers" among the early adopter crowd for PS4; these people are described as "traditionally a little bit more price-sensitive or down the funnel that have kind of bucked the trend as it were."
Yes, it's true Sony is going in the right direction with the PS4. We just have to see if they can keep it up, especially now that the Xbox One has dropped down to $399.
6/13/2014 11:27:01 AM Ben Dutka