PS4 vs. Xbox One TV Ad War: Sony Is Spending More Cash
So far in 2014, which manufacturer has spent more on television advertising? Sony or Microsoft?
Sony has spent $59 million on TV ads for the PlayStation 4 through the end of May 2012, while Microsoft only spent $34.7 million on Xbox ads in the same period. Both companies focused on the same channels, as most of the commercials landed on FOX, ESPN and Comedy Central. Microsoft extended their reach to AMC and TBS, while you could find more PS4 ads on FOX Sports 1 and TNT.
iSpot's data accounts for the number of times an ad was aired, viewed online, and the number of social interactions it generated. Thus far, PlayStation's "Greatness" TV spot has been the most effective; for Xbox, it has been the "All-in-One" ad. Good to see Sony stepping up the marketing this generation!
6/29/2014 10:11:16 PM Ben Dutka