PS4 Struggling A Bit In Japan, But Sony Understands Why
Global sales of the PlayStation 4 have been estimated at around 9 million units so far.
But according to a new Eurogamer report, Sony's new console has only managed to move 620,000 units in Japan. For the record, the PS4 sold over 370,000 consoles when it launched in the Land of the Rising Sun at the end of February.
PlayStation boss Andrew House has described this performance as merely "okay," as opposed to the PS4's great performance in North America and Europe (it was the fastest-selling console of all time in the UK). The problem in Japan? Well, for one thing, there aren't quite enough games from Japanese developers just yet, which House views as "temporary." Thus far, the PS4 has proven to be a "tougher sell" with Japanese publishers and developers.
There's another reason, too:
"If you look at the Japanese market, for a variety of reasons, you have not seen a dominant player in streaming services happen. You see an inherent conservatism around film and TV content holders that doesn't allow for the rise of these brand new services. I think that's another factor.
We'll see over time great games coming from Japanese publishers and developers. That's point number one. Point number two, which is hampering us a little bit, is for a variety of other structural reasons around the entertainment industry in Japan, we're not seeing that secondary usage. Those two are colluding together."
House went on to say they've "turned a corner" in regards to developer apprehension for the new console, so that's good news. It's a little weird for a PlayStation console to be under-performing in Japan but hey, things change.
7/11/2014 9:25:31 PM Ben Dutka