PS4 Price Cut: How Early Is Too Early?
Some say there's absolutely no reason to drop the price of the PlayStation 4. After all, it's selling just fine.
I would agree with that. But I'll be interested to see if Sony can maintain its lead over Microsoft (especially in the US) now that the Xbox One is the same price. Let's face it, that $100 price difference is a big reason why PS4 is in the position it's in.
With that gap gone and several top-notch Xbox One exclusives on the horizon for 2014, it's plenty feasible that Microsoft could start closing in very quickly. If that happens, would it be wrong for Sony to consider a $50 price cut, just to maintain at least a slight advantage on the all-important price issue? If they drop the price around the holidays, it would be awfully attractive, especially because a lot of consumers wait about a year before jumping into a new generation of hardware.
Of course, there's no reason to do it if the PS4 continues to outpace the Xbox One in all territories. That much is plain. However, if Sony can actually afford it, I'm not sure slashing the price just a little will be a bad thing...
7/13/2014 10:22:29 PM Ben Dutka