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Activision: Three-Year Cycle Allows Devs To "Try New Things"

When you've got three years to create and hone, the game will ultimately benefit.

That's what Activision CEO Eric Hirshberg says about Call of Duty: Advanced Warfare, the first title in the immensely popular franchise that has a three-year development cycle.

Speaking to Joystiq, Hirshberg says the extra time ensures that designers have more time to "try new things" and whatever doesn't work, doesn't make the cut:

"That extra year of development time, particularly with the new consoles and the more powerful hardware, has really paid off thus far to iterate, innovate, and try new things. To find out which things didn't work and have the freedom to fail in the creative process, so what goes on the disc is the best ideas.

The thing that the three-year development cycle allows is these games have gotten so ambitious, we're packing so many different modes of play onto the disc. The things that started off as flyers, like zombies or co-op became their own whole games."

Last generation, CoD operated on a two-year cycle, with Infinity Ward and Treyarch trading off. Now, with the addition of Sledgehammer Games, Activision has three teams on which to rely for their big ol' paycheck. And there's nothing wrong with an extra year, as everyone should reap the rewards.

Call of Duty: Advanced Warfare launches on November 4 for all major platforms. If you pre-order, you can nab the Day Zero Edition and get it a day early.

Related Game(s): Call of Duty: Advanced Warfare

Tags: call of duty advanced warfare, cod advanced warfare, call of duty sequel

8/15/2014 11:11:30 AM Ben Dutka

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MRSUCCESS
Friday, August 15, 2014 @ 12:19:05 PM
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I say BLAH! -- I bought the first modern Warfare and I still have but it's definitely the worst $65 I ever spent.

How many of you are actually buying this?

Last edited by MRSUCCESS on 8/15/2014 12:19:25 PM

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KingRed
Friday, August 15, 2014 @ 12:28:27 PM
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Still will not change a thing. Instead of just patching up last years model or just updating the existing engine. Make a new engine to improve what people have been asking for. But they will not.

Last edited by KingRed on 8/15/2014 12:29:20 PM

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Underdog15
Friday, August 15, 2014 @ 1:31:58 PM
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Too bad for them, then, that the sci fi approach is around the same time as that MC collection and Destiny.

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ulsterscot
Friday, August 15, 2014 @ 2:13:35 PM
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Still think COD will be top of the perch come xmas.

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Norrin Radd
Friday, August 15, 2014 @ 2:44:59 PM

Maybe. Maybe not.

However, the fact it may NOT be is a story in and of itself - especially since that spot is being threatened by a brand new IP. Either way - Activision wins!

Last edited by Norrin Radd on 8/15/2014 2:45:29 PM

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Underdog15
Friday, August 15, 2014 @ 3:04:07 PM

I honestly believe CoD may lose out to Destiny. Same company, so it isn't a loss, but whatever.

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Rachet_JC_FTW
Saturday, August 16, 2014 @ 12:38:11 AM
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another pre read comment i just thought with regards to the title i makes me think more time for them to make more DLC and microtrasactions into their game for more profit cos i don't feel the need to give them the benefit of the doubt cos of their recent track record but maybe just maybe i could be proven wrong we'll see.

happy gaming

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