Sony: We See Destiny As A First-Party Launch For PS4
See? We told you PlayStation 4 sales would increase thanks to Destiny.
But Sony UK managing director Fergal Gara explains it so much better than us.
In speaking to Eurogamer, Gara says Sony is treating the release of Bungie's mammoth title as a first-party launch:
"We're treating it, for all intents and purposes internally, as if it's a first-party release. We're wrapping our arms around it on all levels of the organization. It's a special project and an important project and it has the power to launch Christmas. It's hugely important."
Sony teamed up with Activision to land a bunch of PlayStation-exclusive content, not to mention the sleek Glacier White Destiny PS4 bundle. Gara calls this co-marketing effort "a lovely synergy" that will lead to "big milestones and records." And of course, as we said earlier, Destiny's launch is arguably the start of the holiday season for the industry, and it'll really get things rolling for the PS4. Added Gara:
"It really does kickstart the market for ourselves, retailers, and publishers alike."
Everyone ready for the insanity?
Related Game(s): Destiny
9/9/2014 11:10:26 AM Ben Dutka