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Sony: We See Destiny As A First-Party Launch For PS4

See? We told you PlayStation 4 sales would increase thanks to Destiny.

But Sony UK managing director Fergal Gara explains it so much better than us.

In speaking to Eurogamer, Gara says Sony is treating the release of Bungie's mammoth title as a first-party launch:

"We're treating it, for all intents and purposes internally, as if it's a first-party release. We're wrapping our arms around it on all levels of the organization. It's a special project and an important project and it has the power to launch Christmas. It's hugely important."

Sony teamed up with Activision to land a bunch of PlayStation-exclusive content, not to mention the sleek Glacier White Destiny PS4 bundle. Gara calls this co-marketing effort "a lovely synergy" that will lead to "big milestones and records." And of course, as we said earlier, Destiny's launch is arguably the start of the holiday season for the industry, and it'll really get things rolling for the PS4. Added Gara:

"It really does kickstart the market for ourselves, retailers, and publishers alike."

Everyone ready for the insanity?

Related Game(s): Destiny

Tags: destiny, sony, ps4, playstation 4

9/9/2014 11:10:26 AM Ben Dutka

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Legacy Comment System (13 posts)


Vivi_Gamer
Tuesday, September 09, 2014 @ 11:46:11 AM
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I doubt I will be playing it, even when I get a PS4 I won't be getting Playstation + so it makes this game sort of redundant for me. I would get the PS3 version but I think we all are under the impression that that is not how the game is meant to be played.

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rogers71
Tuesday, September 09, 2014 @ 9:23:42 PM

So you don't plan on playing anything online? You know the ps4 requires + to play online. I don't play online either but I like plus for the free games and the share feature is going to be cool.

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Temjin001
Tuesday, September 09, 2014 @ 11:53:17 AM
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Halo re-invented by the team that invented Halo seems like a good weapon against Microsoft right about now.

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Deleted User
Tuesday, September 09, 2014 @ 12:16:16 PM
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My god...

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DemonNeno
Tuesday, September 09, 2014 @ 12:38:13 PM
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U don't blame them. MS should embrace it, too. It's a genre defining IP that deserves the respect. Bungie has been nothing short of amazing to their fans. Digital free cross play for ps3/ps4 and 360/one just solidifies that.

I'm still not planning on buying the game, but they sure have done right by a lot of people.

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Solid Fantasy
Tuesday, September 09, 2014 @ 12:59:17 PM
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Does the 360/one version come with any exclusive perks?

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WorldEndsWithMe
Tuesday, September 09, 2014 @ 2:31:32 PM

None that I've found, they will get our perks 1 year from now.

Last edited by WorldEndsWithMe on 9/9/2014 2:31:40 PM

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WorldEndsWithMe
Tuesday, September 09, 2014 @ 2:32:24 PM
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Good, they really should be doing this. PS4 will be the best version technically speaking and it just goes with the optics of who is really going to be the controlling interest in Destiny's future.

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Corvo
Tuesday, September 09, 2014 @ 3:01:38 PM
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Sucker Punch helped work on Destiny which I found to be cool.

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WorldEndsWithMe
Tuesday, September 09, 2014 @ 3:56:32 PM

That is cool, they need to work on inFamous 3: Rise of Cole though.

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Temjin001
Tuesday, September 09, 2014 @ 5:40:57 PM
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Destiny is in the house!
got all the way into mission 4 and then the servers kicked me off.

then I decided to do dishes.

so, um, where's the news stories about how awesome September 9th is in gaming?

It's both the PSX's and Dreamcast's US birthday ....including Destiny's (duh)

Last edited by Temjin001 on 9/9/2014 5:41:21 PM

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WorldEndsWithMe
Tuesday, September 09, 2014 @ 9:25:11 PM

Dreamcast!!!!! I played to level 3, a couple missions, with BlinkBoy. Same as the beta but awesome to see it all done now.

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BlinkBoy
Tuesday, September 09, 2014 @ 7:55:40 PM
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It really feels like a playstation title as well.

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