Destiny Earns $500 Million, Could End Up Selling 20 Million
As expected, Destiny is off to a good start.
Activision has announced that Bungie's blockbuster has earned over $500 million in its first 24 hours at market. The actual sales figure hasn't yet been revealed.
The publisher claims Destiny is "the biggest new video game franchise launch in history," which is probably true, but it's still well shy of the $800 million last year's Grand Theft Auto V raked in on day one. Still, considering the relatively low installed user base for the next-gen systems and the declining interest in previous-gen consoles, that $500 million is all the more impressive. And don't forget that Destiny is a new IP.
Activision Blizzard CEO Bobby Kotick said the number is an "industry milestone" and it "marks another blockbuster success for our company and deomonstrates our unique ability to create some of the most successful entertainment franchises in the world." As for overall sales potential, Sterne Agee analyst Arvind Bhatia said his firm now has "increased confidence" that Destiny will hit 15 million this year.
Bhatia also added that the game could reach "Call of Duty levels" and sell around 20 million units during its lifetime. I'm betting it'll sell even more than that...
Related Game(s): Destiny
9/10/2014 11:16:10 AM Ben Dutka