PS4 NewsWhat Can Sony Do To Keep The PS4 Hype Train Rolling Along? - PS4 News

Members Login: Register | Why sign up? | Forgot Password?

What Can Sony Do To Keep The PS4 Hype Train Rolling Along?

Everyone seems pretty darn enthusiastic about the PlayStation 4. Journalists, analysts, developers, publishers and legions of gamers all seem to have positive reactions to Sony's new console (with a few vocal exceptions).

So if the PS4 came up for pre-order right now, I'm willing to bet the pre-order sales numbers would immediately skyrocket. Good word-of-mouth is everything in business, especially when the competition has been mostly silent. But eventually, we all know that competition will come out swinging.

And when Microsoft emerges from its corner, ready and potentially able to deal a few swift jabs and uppercuts, how will Sony keep the enthusiasm high? Remember, they've got to get to the end of the year and it's likely the PS4 will be embroiled in an epic showdown with the new Xbox. No PlayStation has ever launched in the same year as a Microsoft console and actually neither the PS1 or PS2 faced any console in the year they were released. At least, I don't think they did...not sure about the PS1.

But anyway, the point is that after Microsoft announces the new Xbox, Sony will have to find a way to maintain the hype for their side. So what can they do to keep Microsoft from stealing their thunder? Should Sony keep some big announcements in limbo until a little later? Maybe they shouldn't play all of their cards until just before the holiday season. On the other hand, that could prove counterproductive because gamers won't have time to get all psyched, and Microsoft will have already gained momentum.

It might be inevitable that regardless of what happens, the Xbox 720 (or whatever it'll be called) will outsell the PS4 in this country. The US is just Xbox-crazy and has been this entire past generation, really. It's a different story in Europe, Japan and other major regions around the world, but shouldn't Sony really try to cut into Microsoft's market share in North America? Sure, everyone in this country seems to really like the PS4 now but it's important to note that Microsoft hasn't made its play just yet. When they do, I hope Sony has a strategy to keep excitement high for the PS4...

Tags: ps4, playstation 4, sony, next generation, next gen consoles

3/6/2013 9:51:28 PM Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

Comments (37 posts)

Cesar_ser_4
Wednesday, March 06, 2013 @ 10:18:06 PM
Reply

Whatever Sony's plan is, one thing's for sure. Since they're going the streaming route for "B/C" they better make damn sure they at least have 1st party games available and not give us a rain check, or screw us over by making us pay again for games that won't even be available to play. Sony should have learned this from the Vita as it was one of the major drawbacks for the poor little device. I don't mind that the console doesn't have b/c but that doesn't mean Sony should charge us a premium fee to be able to play those awesome PS3 games again.

Last edited by Cesar_ser_4 on 3/6/2013 10:18:24 PM

Agree with this comment 7 up, 2 down Disagree with this comment

dmiitrie
Thursday, March 07, 2013 @ 12:53:44 AM

I must have missed the announcement where Sony said they'd be charging a fee for people to play their PS3s.

Agree with this comment 5 up, 3 down Disagree with this comment

PS3_Wizard
Thursday, March 07, 2013 @ 4:33:08 AM

What are you talking about? There are already numerous first party games confirmed for the PS4!

Agree with this comment 0 up, 0 down Disagree with this comment

WorldEndsWithMe
Wednesday, March 06, 2013 @ 10:45:08 PM
Reply

They should make fun of Windows 8.

Agree with this comment 6 up, 1 down Disagree with this comment

bigrailer19
Thursday, March 07, 2013 @ 12:49:12 AM

MS is making a mockery of it themselves. Sony can just chuckel at it, because really thats all the attention it deserves. Its so terrible.

Agree with this comment 7 up, 1 down Disagree with this comment

Dancemachine55
Thursday, March 07, 2013 @ 1:30:57 AM

If the rumours are true, Sony has nothing to worry about from Microsoft.

The new Xbox is already said to be heavy on media content like TV channels, Kinect-TV interaction and Kinect navigation altogether. Heck, there's rumours it'll only work with an online connection! That's pretty much technological suicide!!

There's only 1 rumour Sony should be aware of, and ready to incorporate themselves...

MS will be selling new Xboxes for $99 with $30 per month Live Gold subscriptions locked in for 2 years.

This is a huge rip-off to anyone smart enough to look at the pricing, but most casual gamers and non-gamer folk will see **NEW XBOX!! ONLY $99** and immediately go for that, even with the monthly fee.

I just hope Sony is ready for a sleazy move like that from MS, it's all they've got really.

Agree with this comment 7 up, 2 down Disagree with this comment

___________
Thursday, March 07, 2013 @ 4:23:17 AM

why would $ony mock windows 8 when allot of their products run off it?
great logic, boost one foot by shooting the other!
if you blind yourself, i hear your other senses become far more sensitive.
not a bad idea.........

Agree with this comment 1 up, 8 down Disagree with this comment

maxpontiac
Wednesday, March 06, 2013 @ 10:51:27 PM
Reply

Oh, I don't know, how about just act like a professional company and let the PS4, it's capabilities, and the software that makes all us love Playstation do the talking.

Agree with this comment 6 up, 1 down Disagree with this comment

Dancemachine55
Thursday, March 07, 2013 @ 1:24:10 AM

Only if the talking involves lots of TV commercials, banners, full page ads, internet videos, cinema trailers and live demonstrations show off games, fun social features and the price.

And it needs to do this NON-STOP!! Don't even give MS breathing room to whisper about their new Xbox!

Agree with this comment 4 up, 1 down Disagree with this comment

Fane1024
Thursday, March 07, 2013 @ 6:09:17 PM

Sounds good...and how are they supposed to pay for all that advertizing, again?

I know, they'll sell Naughty Dog and Polyphony to Microsoft.

/sarcasm

You all need to stop expecting (or wanting) Sony to out-Microsoft Microsoft. They can't afford it and, even if they could, you wouldn't like the results.

Agree with this comment 0 up, 0 down Disagree with this comment

Knightzane
Wednesday, March 06, 2013 @ 10:53:58 PM
Reply

I'm willing to bet Sony's ace is in quite development by a certain company who is known for making things perfect before release. I know those guys are hard at work at a certain something and i am 100% positive it's going to be better than the previous 3 games. Killzone 4 already has me sold and quite a bit of people i know actually.

If anything, Sony needs to remain calm and remember that their not doing a repeat of this gen. Letting MS bribe and lie their way to victory. No, i know Sony has plenty of things ready to come out in the open. Its all a matter of patience. As a chess player, i know strategy when i see it. the fact they didn't show the console is an obvious move. MS would try and show something thats better on the eyes.

Even if the ps4's shell was sexy, MS would go around asking randoms on the interwebs what they think looks good. Then they would make it better. Believe it or not people actually judge the way a console looks and not the inside. Anyway, showcase one game a month for the ps4. Deep Down (i think it was deep down) looks amazing and if they keep it relevant then thats good. Anything ps4-game related they need to keep showcasing on the ps3's slide bar under the avatar and friends online.

Thats just my opinion though, and i haven't slept in like 2 days so i appologize about my grammar and or spelling failures.

Agree with this comment 3 up, 0 down Disagree with this comment

Dancemachine55
Thursday, March 07, 2013 @ 1:08:25 AM

Very true.

Sony lost a lot of developers by making the PS3 expensive and hard to develop for.

The PS4 appears to be a console created BY developes and gamers, FOR developers and gamers.

They might not win back the exclusives they lost, but at least Microsoft won't gain any either next gen. Sony seems to have finally got it right!

Now to see if they can advertise this thing as well.

Agree with this comment 3 up, 1 down Disagree with this comment

firesoul453
Wednesday, March 06, 2013 @ 11:46:58 PM
Reply

I'm surprised how open and excited people seem about the ps4! Just today I was reading the commends on an article about all the upcoming ps3 exclusives this year and they were pretty much all pro ps4. Few were talking about how the xbox and very few said negative things about the ps4.

Agree with this comment 5 up, 0 down Disagree with this comment

Beamboom
Thursday, March 07, 2013 @ 1:06:25 AM

Yes the reception has been fantastic.
There's likely several reasons for that, but three major reasons must be that

a) this machine comes across as much more balanced. No-one really understood why the current gen consoles were *so* strangled on memory. It made very little sense and made such an *obvious* bottleneck right off the bat.

b) We are now entering the eight(?) year of the current generation? It's just too long! The world has kept spinning and many are just plain fatigued over the current generation. Eight years playing games on the same machine... It's long overdue for an upgrade. So people are hungry.

c) This machine carries with it a promise of less issues, less problems and more games. That is, to most, core values of a gaming console.


Last edited by Beamboom on 3/7/2013 1:09:49 AM

Agree with this comment 5 up, 1 down Disagree with this comment

Dancemachine55
Thursday, March 07, 2013 @ 1:19:36 AM

As soon as they mentioned the 8GB of GDDR5 RAM would be a shared pool between GPU and CPU processing, I started jumping for joy!

Seriously, 360 had the following pros over PS3:

1. Shared 512MB of memory between CPU and GPU

2. Cross-game chat and easy-to-use online play menus.

3. Architecture easier to develop for than the competition. (Similar to PC)

4. Far cheaper than the competition for many years.

Sony seems to have addressed all of these advantages Microsoft once had over them! The PS4 has pretty much taken the 360's advantages and beefed them up to MAX level!!

1. Shared 8GB of GDDR5 RAM between CPU and GPU.

2. Cross-game chat, video sharing, picture sharing, remote play, jump-in online options, local co-op play streamed online, etc etc.

3. Architecture IS made of PC components, making it the easiest console to develop games on, even for smaller Indie developers.

4. Price is yet unknown, but Sony have said they will be far more competetive than the PS3's ridiculous launch price.


Either way, I'd be more than confident to invest in some Sony stock right now. ;)

Agree with this comment 5 up, 2 down Disagree with this comment

ZettaiSeigi
Thursday, March 07, 2013 @ 12:13:32 AM
Reply

This is exactly the reason why I though Sony made the right call by not divulging everything about the PS4 during the PlayStation Meeting last month. They still have so much to reveal until the console actually releases.

They still have yet to show the final appearance of the PS4 itself, how PS+ will be implemented in the next generation, how well Gaikai works in streaming games into other platforms (and I really hope it does!), the actual price of the console, and yes, even more games!

Sony just need to play their cards right and I really hope they do. The PS4 got a lot of positive buzz so I hope Sony manages to sustain that momentum until it releases.

Agree with this comment 4 up, 0 down Disagree with this comment

bigrailer19
Thursday, March 07, 2013 @ 12:50:26 AM
Reply

They just need to continue to do what they are doing. Frequent press releases, keep anniuncing games, span out critical info so its not all released at once, and let the rest fall into place.

Agree with this comment 2 up, 0 down Disagree with this comment

Dancemachine55
Thursday, March 07, 2013 @ 1:05:15 AM
Reply

Madden and CoD exclusive content on PS4.

or...

Timed exclusivity of all Madden and CoD games on PS4.

Problem solved.

Agree with this comment 2 up, 2 down Disagree with this comment

maxpontiac
Thursday, March 07, 2013 @ 11:34:18 AM

You might be on to something with the COD exclusive rights because that franchise owns both the PS3 and the 360.

Agree with this comment 0 up, 1 down Disagree with this comment

Fane1024
Thursday, March 07, 2013 @ 6:14:22 PM

So, then, we have two Microsofts in the industry?

Yay?!?

Agree with this comment 0 up, 1 down Disagree with this comment

Excelsior1
Thursday, March 07, 2013 @ 1:11:58 AM
Reply

Sony should definitely try to cut into Microspft's marketshare here in NA. I am sure the PS4 being revealed in New York was a tactical move on Sony's part. They want to make some inroads here in NA. NA is the largest market and it also has the highest attach rate meaning we buy more games here in NA. If it weren't for the UK and the U.S. Sony would have overtaken MS a long time ago. The gap between the 360 and PS3 is pretty large here in NA. That's definitely the main reason MS was able to cut into Sony's marketshare this generation. Last gen for every Xbox that was sold there were 5 PS2's sold. This gen it's been close to 1:1 ratio. That doesn't happen without NA.

Obviously advertising will play a big role in determining the winner and even maintaining hype. MS spent 500 million marketing Kinect and it got them 24 million Kinect sales which is coincidently the same number of Xbox sales they achieved last generation. Don't underestimate what a well funded marketing campign can do.

Advertising has not been one of Sony's strengths this generation. They have often went for an obscure type of advertising that probably went right over the general public's heads. Those weird demon baby ads for the PS3 come to mind.

Sony needs to directly engage MS when it comes to advertising. I would like Sony to take a more aggressive tone and take on MS directly. There were things Sony could have called MS out on this generation like having to pay for online gaming. Even Kinect was an oppurtunity for Sony to pick off some hardcore gamers. Sony could have came out and said yoga isn't real gaming or something like that. I think there MS overplayed their hand with Kinect and there was an oppurtunity there.

So Sony needs a well funded and smart marketing campign to help maintain hype. It needs to be a campign aimed at not only gamers but the general public as well. No more artsy-fartsy obscure ads that only a handful of gamers get.

Some kind of timed exclusivity deal with a game like COD or GTA would go a long way too.

Last edited by Excelsior1 on 3/7/2013 1:16:27 AM

Agree with this comment 4 up, 1 down Disagree with this comment

Beamboom
Thursday, March 07, 2013 @ 1:16:38 AM
Reply

That is an incredibly interesting question, and it will be *so* exciting to see over the next months.

To be honest, I can't really see *how* Microsoft can steal the show now. But one should never underestimate the competition, and surely they've been brewing on something over these years.

But as a gaming console I seriously can not see what the PS4 is missing. It's got no glaringly obvious flaws and the features we've seen so far seem well thought out and focused on gaming. It's stuff for all kinds of gamers to potentially enjoy, and few things that at least I feel alienated by.

But! Lest not forget Valve in all this. They have said that they will have a prototype ready to display in a few months time. And wouldn't you know, "a few months" just happen to br roughly around E3. Who want to bet against them showing the Steambox at this event? :)

So that's THREE next-gen consoles fighting for attention, and that will be an EPIC battle. So can Sony keep the momentum, not only after one but TWO other consoles are unveiled?

This years E3 will be insane.

Agree with this comment 2 up, 1 down Disagree with this comment

___________
Thursday, March 07, 2013 @ 4:27:48 AM
Reply

up the specs?
or even better get rid of this ridiculous PC BS!

no, seriously, $ony just needs to keep the info coming.
and dont leave things too late, they need to get all their cards on the table by gamescom that way people know exactly what there in for.
i HATE it when manufactures, cough nintendo, wait till weeks before launch or even not at all, to show off certain features!
when im waiting to buy a product, i kinda want to know what i can expect from it!
get all the cards out by gamescom, that way they have a good 3 months to prepare for launch, and so do customers.
gives plenty of time for people to save up their cash, and organize their plans for launch day.

Agree with this comment 3 up, 2 down Disagree with this comment

PS3_Wizard
Thursday, March 07, 2013 @ 5:05:01 AM

Think about it for a second, blank man. If Sony was to dish out all of their info on the PS4, what's to stop M$ from copying all of the PS4's features expecially since the new xbox hasn't been announced yet?

If sony was to do that then if I was M$, I'd try to emulate all that Sony did and wait about 8-12 months after they launch in order to have slightly better technology in my system, all the while having a majority, if not all, of the PS4's features.

At first glance it would sort of be like the PS3 and Xbox 360, except this time all of the major 3rd party games are already multiplatform and there wouldn't be a major exodus of loyal developers from the given system. Like the 3rd party developers who primarly made games for the PS2 (i.e. final fantasy, metal gear solid, grand theft auto) started making games for the 360 because the PS3 was so late out the gate.

Its not like M$ could compete with 1st party developers from Sony's camp anyway. But I do think since thats already happened this past generation, there isn't any reason being year late would severly hamper M$ as it did Sony.

To me that would be a good move by M$ if Sony played all their cards too early. Saying that, I still want Sony to crush those bastards!

Agree with this comment 1 up, 1 down Disagree with this comment

___________
Thursday, March 07, 2013 @ 7:58:37 AM

i said by gamescom, M$ is not going to be able to "copy" all the features $ony has announced from E3 to november and have the system ready to launch by then.
and M$ HAS to launch this year, if they end up coming late to the party they are really going to struggle to stay afloat!
$ony can afford to come late because they have a massive exclusive team to bring customers over.
M$ dont.
they NEED to be the first out of the gate, no matter what the cost!

Agree with this comment 2 up, 1 down Disagree with this comment

maxpontiac
Thursday, March 07, 2013 @ 11:35:16 AM

Up the specs? Why so you can come here and complain some more?

Agree with this comment 3 up, 3 down Disagree with this comment

PS3_Wizard
Thursday, March 07, 2013 @ 4:40:53 AM
Reply

I gotta admit...the fact that microsoft has yet to reveal anything has me thinking one of two things.

1) They must be pretty confident in their machine and have a few good features themselves.

2) They are scrambling their ass off trying to steal some of the PS4's features to try and even the playing field a bit. Chump move if you ask me, but not beneath them.

As a side note it feels good to be back on this site after a 5 year absence.

Agree with this comment 6 up, 0 down Disagree with this comment

Kevin5
Thursday, March 07, 2013 @ 7:17:58 AM
Reply

Don't make promises you can't keep.

If Deep Down looks anywhere near as incredible as it did in that trailer & is actual real in-game footage from what was shown off come release day and not just smoke & mirrors i will lick a stone fish.

If PS4 lay off the gimmicky crap & produce PS4 SONY exclusives in good numbers then i reckon that will be enough to keep the train moving.

One thing is for sure, it will only be one console for me this gen. So far, understandably it's looking the way of the PS4 unless the new Xbox can pull off something special other then Forza and Halo upgrades, shooty exclusives, timed exclusive CoD DLC & all that gimmicky Kinect rubbish that has been shoved down our throats.

PS4 is looking promising from the games they have showed thus far, not sure about the specs though as i don't know how any of that shite works. How much more powerful is it meant to be? Big leap? A simplified answer for the less tech savvy would be wonderful ;)

Last edited by Kevin5 on 3/7/2013 7:21:35 AM

Agree with this comment 0 up, 0 down Disagree with this comment

mick
Thursday, March 07, 2013 @ 8:42:45 AM
Reply

I feel a periodic listing of games that will be available at PS4 launch is important to maintain the energy started with the initial presentation. I do NOT feel a mudslinging campaign with Microsoft is the best course of action - Sony should be upfront with us concerning pricing, features, and how Plus will evolve as opposed to the "us vs them" campaign. The system is great, give gamers enough info to make an informed decision!

Agree with this comment 1 up, 0 down Disagree with this comment

Ultima
Thursday, March 07, 2013 @ 9:00:11 AM
Reply

Well if Sony really wants to keep the hype going, they can do to Microsoft what they did to Sega in 1995: Wait for MS to announce their price, then IMMEDIATELY announce a price tag that's US$100 less.

Unlikely to happen, but it would definitely cut MS off at the knees. :p

(On that note, Ben, the Saturn launched the same year as the PLaystation - 1994 in Japan, 1995 in the US. I'm surprised you forgot this rather important piece of history).

Agree with this comment 2 up, 0 down Disagree with this comment

richfiles
Tuesday, March 12, 2013 @ 2:15:06 AM

LOL! I have 4 systems connected to my TV in my living room:
A PS3, a Wii, a 360, and a Saturn!

I love me some Panzer Dragoon Saga, and all those old Working Designs games!! Saturn was really ahead of it's time... while still being a but too far ahead of it's time. It was a dual processor machine, sorta heralding the future direction of the technology, but it really focused on the old style of sprite based gaming, not that that's a bad thing. Truth is, the PS1 was the same way. It's just that both machines had the power to do those early forms of 3D graphics. The N64, of course, was dedicated to 3D from it's inception.

One of these days, I'll unpack the rest of my collection. Need my NES, SNES, N64, Genesis, and Dreamcast out and hooked up too! :D

Last edited by richfiles on 3/12/2013 2:23:10 AM

Agree with this comment 0 up, 0 down Disagree with this comment

CrusaderForever
Thursday, March 07, 2013 @ 9:37:08 AM
Reply

Stay the course. Sony is on a roll right now. They know what they are doing. They haven't shown all their cards because they know Microsoft will show theirs. They will show 90% at E3 and save the last 10% for a few months before launch. Sony is all about the games and we'll see some very impressive games. The rumors I have heard about the X720 do not sound good for Microsoft. However, they are just rumors. If they are true Microsoft is in trouble.

Sony showing off the PS4 in NY with Mark Cerny as the lead tech designer shows they are very serious in taking a big bite out of Microsoft's USA dominance. Killzone Shadow Fall was one the first game shown to a country that thrives on the FPS. Knack showed the polygon power. RPG's were present, they covered pretty much everything.

Remember, we really do need Microsoft, Nintendo and Valve. Competition brought us what the PS4 has to offer. Without competition the PS4 would have been a beefier PS3 without any of the new bells and whistles.

Agree with this comment 0 up, 1 down Disagree with this comment

maxpontiac
Thursday, March 07, 2013 @ 11:37:53 AM

Truth be told, I think every electronics giant is in some form of trouble until the global economy corrects itself.

Agree with this comment 0 up, 0 down Disagree with this comment

Fane1024
Thursday, March 07, 2013 @ 6:24:01 PM

We need Microsoft like we need a rapidly metastasizing tumor.

If it were Sega or even Apple that you were including in that list, I'd agree that competition is beneficial, but Microsoft kills its competition, usually by underhanded means.

The only way to avoid disaster is to cut out the tumor and blast the area with radiation.

Last edited by Fane1024 on 3/7/2013 6:25:50 PM

Agree with this comment 0 up, 0 down Disagree with this comment

Raze22
Thursday, March 07, 2013 @ 2:19:41 PM
Reply

Do that promotion they are doing with the vita!

Agree with this comment 0 up, 0 down Disagree with this comment

LaasYaNir
Thursday, March 07, 2013 @ 8:43:07 PM
Reply

They need a new marketing firm to make sure that the PS4 hardware and exclusive games are in the public consciousness. Make ads for the Playstation brand that are as ubiquitous as iPad or blockbuster movie ads.

Agree with this comment 0 up, 0 down Disagree with this comment

Caanimal
Tuesday, March 12, 2013 @ 12:03:10 AM
Reply

A few more exclusives(not necessarily ready AT launch but definently close in the wings) announced between now and then would certainly draw some attention... I'm sure they have a few things up their sleeves for E3 and the other Tech Demo Events... I'm VERY curious about how the B/C is going to work too.

Agree with this comment 0 up, 0 down Disagree with this comment

Leave a Comment

Please login or register to leave a comment.

Our Poll

Are you getting Middle-earth: Shadow of Mordor?
Yup, I'm nabbing this one now.
Yes, but I'm waiting for a while.
Maybe...not sure yet.
No, not interested.

Previous Poll Results