What Can Sony Do To Keep The PS4 Hype Train Rolling Along?
Everyone seems pretty darn enthusiastic about the PlayStation 4. Journalists, analysts, developers, publishers and legions of gamers all seem to have positive reactions to Sony's new console (with a few vocal exceptions).
So if the PS4 came up for pre-order right now, I'm willing to bet the pre-order sales numbers would immediately skyrocket. Good word-of-mouth is everything in business, especially when the competition has been mostly silent. But eventually, we all know that competition will come out swinging.
And when Microsoft emerges from its corner, ready and potentially able to deal a few swift jabs and uppercuts, how will Sony keep the enthusiasm high? Remember, they've got to get to the end of the year and it's likely the PS4 will be embroiled in an epic showdown with the new Xbox. No PlayStation has ever launched in the same year as a Microsoft console and actually neither the PS1 or PS2 faced any console in the year they were released. At least, I don't think they did...not sure about the PS1.
But anyway, the point is that after Microsoft announces the new Xbox, Sony will have to find a way to maintain the hype for their side. So what can they do to keep Microsoft from stealing their thunder? Should Sony keep some big announcements in limbo until a little later? Maybe they shouldn't play all of their cards until just before the holiday season. On the other hand, that could prove counterproductive because gamers won't have time to get all psyched, and Microsoft will have already gained momentum.
It might be inevitable that regardless of what happens, the Xbox 720 (or whatever it'll be called) will outsell the PS4 in this country. The US is just Xbox-crazy and has been this entire past generation, really. It's a different story in Europe, Japan and other major regions around the world, but shouldn't Sony really try to cut into Microsoft's market share in North America? Sure, everyone in this country seems to really like the PS4 now but it's important to note that Microsoft hasn't made its play just yet. When they do, I hope Sony has a strategy to keep excitement high for the PS4...
3/6/2013 9:51:28 PM Ben Dutka