Can Sony Get Away With Another $600 Price Tag For PS4?
Yes, I know. The vast majority are just screaming the word "No!" right about now.
And for the most part, I agree with that majority. I probably wouldn't shell out $600 for a new console, either. But just to play devil's advocate here for a moment...
Sony has started to learn that when it comes to video game hardware, great software is an absolute necessity. In fact, it's #1 on the list. This is why they delayed the launch of the PlayStation Vita; they wanted to give this new unit the best start possible by giving us over 20 titles to choose from on launch day. And the result was the biggest and most diverse PlayStation software launch lineup ever. It still wasn't mind-bogglingly amazing, but it did give the Vita a decent start out of the gates.
Furthermore, two other things to consider- Besides Resistance: Fall of Man, there was virtually no reason to own the PS3 on launch day. That $600 price tag just didn't give you much; what it really gave you was a bagful of promises and although I would argue they delivered on those promises, one still had to wait. The software just wasn't there to justify such a large purchase. But what if the PS4 launched with a flat-out crazy lineup? What if we were looking at the likes of Killzone 4, Gran Turismo 6, and Uncharted 4 on the first day of the PS4's availability? What we're willing to pay goes up, yes? We have to admit that much, at least.
Secondly, the electronics industry doesn't really appear to be getting cheaper. The iPad 3 will cost what again...? Tablets and smartphones aren't cheap endeavors and it really seems like both are selling remarkably well; i.e., the world still has money to burn on purely luxury items. That means $600 isn't necessarily a hurdle for the majority of consumers out there - or at least a fair portion of them - and if that's the case, it simply means the product in question isn't appealing enough. If it were, the price tag wouldn't look quite so nasty. So if the PS4 released with enough positive hype and a monster software lineup, why couldn't it fly off the shelves with a $600 retail price? Inflation is always a consideration as well.
Of course, I'm not predicting anything and personally, I do believe the PS4 can't cost that much. I have my reasons for that but for the time being, I just wanted to argue the other side of the coin, if only to shed some light on the concept of "true product value" in the eyes of the consumer.
Tags: ps4, playstation 4, next generation, next gen consoles, new playstation
4/29/2012 8:52:52 PM Ben Dutka
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Comments (100 posts)
Phoenix
Monday, April 30, 2012 @ 12:51:24 AM
Just PLEASE sony, give us full BC, I dont wanna have 3 playstations hooked up >.>
Underdog15
Monday, April 30, 2012 @ 8:20:51 AM
Coffeya
Monday, April 30, 2012 @ 2:24:02 PM
Knightzane
Sunday, April 29, 2012 @ 9:26:22 PM
Reply
JackDillinger89
Sunday, April 29, 2012 @ 9:30:17 PM
AcHiLLiA
Sunday, April 29, 2012 @ 10:51:22 PM
JackDillinger89
Sunday, April 29, 2012 @ 9:27:36 PM
Reply
Qubex
Monday, April 30, 2012 @ 9:27:21 AM
I have such a huge backlog of games to purchase and play through, my PS3 could, quite literary, last me another 5 years.
Why do I honestly need a PS4 today...
Q!
"play.experience.enjoy"
Heartless Angel
Sunday, April 29, 2012 @ 9:33:38 PM
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Palpatations911
Sunday, April 29, 2012 @ 9:42:51 PM
I bought a 2 week old slim PS3 with 2 controllers and 8 games for $200 bucks back in 2009. The guy needed rent money and I was happy to accommodate and I'm sure I can get another steal like that if I am patient :)
Palpatations911
Sunday, April 29, 2012 @ 9:34:22 PM
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Gamers who have no fanboy affinity to either console may very well just purchase whichever is cheaper and has Call of Duty.
Palpatations911
Sunday, April 29, 2012 @ 9:47:14 PM
WorldEndsWithMe
Sunday, April 29, 2012 @ 10:16:56 PM
Jed
Monday, April 30, 2012 @ 2:32:26 AM
Qubex
Monday, April 30, 2012 @ 9:30:05 AM
The GTX690 card costs $1000 dollars alone... this tells me a PS4 may release as out dated technology from the outset... pretty scary thought...
Q!
"play.experience.enjoy"
VampDeLeon
Sunday, April 29, 2012 @ 9:45:51 PM
Reply
Last edited by VampDeLeon on 4/29/2012 9:47:04 PM
Killa Tequilla
Sunday, April 29, 2012 @ 9:48:33 PM
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Alejandro562
Sunday, April 29, 2012 @ 10:58:21 PM
UbiEaActisuck
Sunday, April 29, 2012 @ 9:55:03 PM
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karneli lll
Sunday, April 29, 2012 @ 10:16:53 PM
Reply
WorldEndsWithMe
Sunday, April 29, 2012 @ 10:20:31 PM
Reply
Jawknee
Sunday, April 29, 2012 @ 10:59:13 PM
WorldEndsWithMe
Monday, April 30, 2012 @ 12:11:43 AM
Temjin001
Monday, April 30, 2012 @ 12:44:07 AM
Jawknee
Monday, April 30, 2012 @ 2:12:40 AM
Last edited by Jawknee on 4/30/2012 2:15:51 AM
Underdog15
Monday, April 30, 2012 @ 8:23:18 AM
Snaaaake
Monday, April 30, 2012 @ 9:49:43 AM
WorldEndsWithMe
Monday, April 30, 2012 @ 2:23:16 PM
Alejandro562
Sunday, April 29, 2012 @ 10:57:19 PM
Reply
AcHiLLiA
Sunday, April 29, 2012 @ 10:58:34 PM
Reply
Last edited by AcHiLLiA on 4/29/2012 11:05:26 PM
Geobaldi
Sunday, April 29, 2012 @ 11:43:41 PM
mehrab2603
Sunday, April 29, 2012 @ 11:37:50 PM
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SnipeySnake
Monday, April 30, 2012 @ 12:14:08 AM
Reply
gumbi
Monday, April 30, 2012 @ 12:35:17 AM
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However, to answer the question of this article; No, Sony cannot afford another $600 launch tag. They also cannot afford to be a year late to the race again. If Sony doesn't release PS4 parallel to the new xbox, then they had better wait at least 2 years before they do. Otherwise they're gonna be in for the same slog next gen as they were with this one. And I don't think they have the resources to 'suck it up' and take a loss on it for a few years before PS4 starts really turning a profit.
A great launch line up will help, no doubt. But not enough to justify dropping the better part of $1000 on a new console and a couple games. Not for the vast majority of consumers anyway. Early adopters is all Sony would get, again. Release PS4 parallel to the new xbox, at a competitive price, or don't bother with it at all.
I'm not being negative. Just realistic. I love the Sony brand, and I want their next generation to succeed. For that to happen, they have to learn from past.
Sunni_Boi
Monday, April 30, 2012 @ 1:12:17 AM
Reply
Last edited by Sunni_Boi on 4/30/2012 1:14:46 AM
Beamboom
Monday, April 30, 2012 @ 3:16:25 AM
Sunni_Boi
Monday, April 30, 2012 @ 9:28:01 AM
coverton341
Monday, April 30, 2012 @ 10:44:35 AM
Jawknee
Monday, April 30, 2012 @ 10:58:05 AM
AcHiLLiA
Monday, April 30, 2012 @ 12:39:37 PM
Sunni_Boi
Monday, April 30, 2012 @ 2:13:17 PM
Sunni_Boi
Monday, April 30, 2012 @ 2:13:25 PM
Sunni_Boi
Monday, April 30, 2012 @ 2:13:33 PM
killerbee12
Monday, April 30, 2012 @ 1:16:58 AM
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All you fan boy are just really stupid and ignorant to not realize that cough(ben dutda)cough
gray_eagle
Monday, April 30, 2012 @ 1:46:23 AM
Advent Child
Monday, April 30, 2012 @ 1:51:28 AM
WorldEndsWithMe
Monday, April 30, 2012 @ 1:57:47 AM
FxTales
Monday, April 30, 2012 @ 2:22:22 AM
Beamboom
Monday, April 30, 2012 @ 3:20:51 AM
I'd never want to own one myself, but that's for more irrational reasons (I simply do not like Microsoft) and aesthetic reasons (I think the xboxes look fugly. Sorry).
But as a gaming machine? Sure. Can't go much wrong either way.
Underdog15
Monday, April 30, 2012 @ 8:27:30 AM
If you're going to call someone out, at least spell their name right.
This article has nothing to do with 360... *scratches head* Talk about your flame bait.
Heck, that baiting was so hardcore, you could probably call him a master-baiter! I hope he never has children, because they will grow up to be asses.
Last edited by Underdog15 on 4/30/2012 8:29:12 AM
JackDillinger89
Monday, April 30, 2012 @ 10:41:09 AM
It was a joke and a steaming pile of mess the way bioware handled the 360 version of me3 and the back and forth disc swapping. Even now im playing witcher 2 on 360 its 2 disc. 360 has the capabilities to make great games but at a cost. And weres the exclusives coming out besides halo4? Microsoft is obviously in dire need of a new console.
AcHiLLiA
Monday, April 30, 2012 @ 12:18:51 PM
Beamboom
Monday, April 30, 2012 @ 1:28:55 AM
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Especially with the latest news about the change of architecture, with the embedded promise of less hassle with the multi plat releases and not another wait of five YEARS before we can start to enjoy the full potential of the machine, well then $600 is flying out of my wallet in an instance.
Bring it on. And obvious D1P.
Last edited by Beamboom on 4/30/2012 1:32:43 AM
Advent Child
Monday, April 30, 2012 @ 1:53:33 AM
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gray_eagle
Monday, April 30, 2012 @ 1:57:13 AM
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about what you can do with the ps3,
play games, watch movies (dvd & blu ray) or a digital copy, listen to music, view pictures, surf the net.
and i think the same will be said about the ps4.
all that without needing extra hardware or software.
compared to a pc, how long can you go before you need to upgradethe pc to
continue playing games?
Last edited by gray_eagle on 4/30/2012 1:59:00 AM
Beamboom
Monday, April 30, 2012 @ 2:29:00 AM
You will have to constantly upgrade if you want to always own the cutting edge, but if you do have that craving then consoles is no alternative for you anyway.
But $600 for a machine that in addition to play awesome games also works as a very good blu-ray player and a media station to show streamed movies on your TV in decent quality plus whatever they got in store of additional features in the ps4 - well this just is not a bad deal. It just isn't!
Last edited by Beamboom on 4/30/2012 2:43:13 AM
Geobaldi
Monday, April 30, 2012 @ 2:50:32 AM
Ben Dutka PSXE [Administrator]
Monday, April 30, 2012 @ 9:32:40 AM
Temjin001
Monday, April 30, 2012 @ 7:24:59 PM
Beamboom
Tuesday, May 01, 2012 @ 7:24:01 AM
There are pros and cons for all solutions, but you *can* run a game on a PC for quite some years after you bought it, it will just not necessarily run at max settings. However the newer games will highly likely look better than the games released when your old PC were new simply cause the engine they are built on are better, and that effect can dribble down also to older hardware. Most proper made games on decent engines are able to scale performance pretty well.
Also, with a PC you get backward compability - you don't have to start on scratch again when you get a new machine. That's also a good argument pro PC.
Last edited by Beamboom on 5/1/2012 7:50:08 AM
ProfPlayStation
Monday, April 30, 2012 @ 4:48:02 AM
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For the people who play Madden and Need for Speed for a few hours every week and watch Netflix to unwind, no way. Like it or not, these are the people who are driving pricing and hardware decisions today. That's why the PS3 stumbled out of the gate, and why PS4 won't make the same mistake.
parasitic
Monday, April 30, 2012 @ 4:48:28 AM
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I am only willing to pay a high price if PS4 blows me away with something amazing- new and never seen things..not upgrades. :)
Rogueagent01
Monday, April 30, 2012 @ 4:52:54 AM
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I am still hoping they will take an approach that is similar to PCss and give us a couple versions to choose from. If they gave me the option for a fully backwards compatible system and had all the bells and whistles like the 60gig had I would be willing to pay just about anything, seriously. And then give an economy version as well so that families and those who are on a tight budget can also afford it, to me that is a win win.
___________
Monday, April 30, 2012 @ 6:05:16 AM
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so if people could not afford it then than even less will be able to afford it now!
but for me personally that depends.
IF the ps4 is as big a leap in technology as the ps3 was then yea id be happy to pay 600 bucks.
not 1000 the ridiculous price $ony charged here on release simply because the AUD has gained allot of strength against the USD so our prices should be allot closer now then what they were!
but yea IF the leap was as big as it was then yea id bite.
but if the rumours are true it wont be, i seriously doubt the ps4 will be as much of a advance as the ps3 was.
simply because 1 $ony came off a MASSIVE high!
they went off the highest selling system of all time, the ps2 was a freaking animal!
so they had a shed load of cash to make the ps3 as amazing as possible.
but now, well, $ony has not posted a FY profit in 4 years!
so yea there not swimming in dough like they were in production for the ps4.
second reason being $ony pissed off allot of developers with the ps3 being so alien like to develop for so i cant see them doing the same.
so not only will the ps4 be less of a advance because of financial issues on $onys side, but also because of a attempt to keep things simple in the sake of developers being able to keep costs low.
not to mention there is really no need for the advancement we saw.
current gen consoles needed the leap in power for HD visuals, but what will next gen systems offer that warrants so much extra grunt?
as ive asked many times before, i just cant see the point of releasing a big leap in tech when its simply not needed.
not saying it wont be used, if they release a 5K gaming PC in consoles there will be 1 or 2 developers that use it to its potential.
but then there will be 58000 who dont, so whats the point?
its like hiring a crane to lift a pencil!
thats the biggest reason why i cant see the ps4 being as much of a leap as the ps3 was, simply because its just not nessessary.
do we really need games that look better then uncharted 3?
raptassassin
Monday, April 30, 2012 @ 6:13:11 AM
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Last edited by raptassassin on 4/30/2012 6:15:17 AM
slugga_status
Monday, April 30, 2012 @ 8:39:18 AM
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A $400 would be the sweet spot b/c after buying another controller and a few games I'm likely to be well over $600 spent anyway..No way I'm breaking over $700 total in one day.
Dancemachine55
Monday, April 30, 2012 @ 8:40:41 AM
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In today's economic climate, the cheapest console is generally the one that wins in sales. Look at the PS1 compared to the price of a Saturn or N64. Look at the Xbox and Gamecube prices compared to the PS2's price and sales.
Price, date of release and number of AAA games are the three big factors that determine sales of a console, but this generation has brought in a fourth factor....
Social trend!
Whatever console is more popular at first tends to be the one that many others pick up in order to play multiplayer with friends!! Why do you think the 360 continues to beat the PS3 in sales most months even though its hardware is inferior and it doesn't have nearly as many games!!! 360 came out first, it was cheaper, it had many great exclusives in its first 2 years, Xbox Live is still considered the better service (even though PSN has matched it lately, minus cross game chat) AND most of the multiplat games played better on it!!! (okay, you'd think the red ring of death debacle would've dented sales, but as the PSN outage demonstrated, people are quick to forgive and move on)
For the PS4 to succeeed, I believe it needs to do the following:
1. Come out cheaper ($399 would really make the competition sweat)
2. Have a feature that shows a big leap up from the PS3, 360 or Wii.
3. Release within 3 months of the competition, whether it's before, same time or after.
4. A few AAA exclusives, like Uncharted 4, or Killzone 4, or LBP 3 at launch. Too many at launch could tire the market, and sales would suffer. All 360 needed was Gears of War, Mass Effect and Halo 3, and look how well that went!
5. Make the PSN THE online gaming service of choice, even if it means paying for it!! $40 each year really isn't much to many consumers. cross game chat, flawless video streaming, a single service that encompasses everything!!
If Sony can pull all of these things off with the PS4, I'm in from day 1. Killing bakcwards compatability might hurt sales initially, but if the PS4's architecture means making it future proof for the PS5 in 2020, I'm all for it.
CrusaderForever
Monday, April 30, 2012 @ 9:11:52 AM
I use to own an X360 and just didn't like the interface compared to the PS3. Also, I couldn't stand the controllers. I started to play my PS3 more and more and then before you know it I was hooked! Exclusives had a HUGE part in me switching over to the PS3 exclusively.
CrusaderForever
Monday, April 30, 2012 @ 9:03:13 AM
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Also, the PSVita isn't over priced in the least. The hardware is amazing! It's the memory cards that have gamers up in arms. They should have raised the price of the Vita and added a memory card. $350 3G with a 16GB card and the Vita would have sold better. It's just the fact that gamers need to buy the Vita AND a memory card that has non-buyers so pissed off. Also, they need a new KH or MH or equivalent game that cannot be bought on another console or handheld. The Vita will be fine but it's going to take time. Looking forward to Mortal Kombat Vita tomorrow!! D1P for me.
duomaxwell007
Monday, April 30, 2012 @ 9:32:43 AM
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Highlander
Monday, April 30, 2012 @ 12:22:09 PM
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The PS4 will be selling in the Consumer Entertainment market. That market has distinct segments of buyers that respond to pricing in different ways. Early adopters will but the thing, even at $600. Affluent buyers of premium electronics items might justify that initial cost as well, so long as the thing has a 'premium feel'.
However, neither of these types of buyer will turn a profit on the initial sales from Sony. Sony needs the hardcore gamer market, and then the casual gamer market. I think that the hardcore gamer market is less price sensitive than the casual gamers. So they are likely to follow the early adopters and premium buyers, but will probably need either a lower priced SKU, or a price cut to really drive sales. The casual market most definitely will need a lower priced SKU and will probably not factor into the purchasing numbers until year 2 after launch.
PS3 suffered heavily from the perception that it was uber expensive and way pricier than the 360. The fact that it was not was neither here nor there. No where in the media was there a story except complaints about the price.
So, I think Sony needs to learn from the PS3 and find a way to produce a high powered console for under 500$ all-in. That means the top SKU has to hit the $500 mark. But the core unit must be no more than $400. I like the two SKU approach because having a premium SKU let's Sony add value to that premium model and charge a higher price, which may be more profitable. With PS3, I would have preferred that Sony keep a model with full BC, the extra USB ports, and even the card reader, for that additional $100 up-charge.
Sony knows all of this of course. Sony learned some harsh lessons with the PS3. In my opinion Sony need to offer a two SKU launch. Sony need the early adopters and premium buyers to pay for the initial launch systems and top SKU, so that model must have a good reason for them to buy into it. Hardcore gamers must be engaged within the first 6 months of launch. Then in the second year of it's life, Sony needs to be able to reduce the price of the units to allow the mass market more casual gamers to buy into it.
I think that if Sony can somehow put out a Premium SKU that in some fashion facilitates BS with PS1, PS2 and possibly PS3 games, it would be easy for the early adopters and premium buyers to justify that more costly model. Even if PS3 BC was provided through an accessory (say a CellBE + XDR memory on a card), as long as the top SKU was the only model that could handle the accessory, it would preserve that differential from the core SKU. Then the core unit is purely PS4 with limited BC for PS2 classics through the ones on PSN, and support for PS1 classics (and possibly PSP) through emulation.
I have no idea what they will actually do, but my hope is that 2 tier approach with a premium model and a core model. I think the pricing will most likely be no more than $500 for the premium and $400 for the core. Personally I do think that Sony should keep the premium models for direct sales from Sony and only put the core unit into retailers.
Feature wise, it should essentially be similar to PS3 with better graphics, and the most recent version of BluRay technology. Graphically all games should render at 1080p60, and 3D in 1080p30. I don't much care about specific memory stats so long as they are a major improvement over the PS3 and support the requirement for 1080p60 rendering. the internal HDD should continue to use a standard SATA type interface, and support SSDs if a consumer wishes to retrofit. Vita should tightly integrate with the PS4, and things like Home must work right out of the box, no messing around. continuity of services is vital, so anything that is a SNE based service that is on the PS3, must work on PS4 at launch.
Last edited by Highlander on 4/30/2012 12:26:12 PM
Beamboom
Tuesday, May 01, 2012 @ 7:56:14 AM
I'm even hoping for a super deluxe-version with a ps3 integrated in the hardware for true backward compatibility. Yes, I'd gladly pay for a "new PS3" on top of the PS4 if that means I can sell my old PS3 and continue with just one console underneath my TV and still be able to play my old PS3 games. Easily.
Last edited by Beamboom on 5/1/2012 8:55:26 AM
ethird1
Monday, April 30, 2012 @ 1:24:53 PM
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If you cant learn from your mistakes you deserve what you get. The single reason Sony flopped early on was the original price of the ps3 when it came out.
I dont care if Sony would buy Nintendo out and put Mario, Zelda, and Metroid on the PS, if it cost too much the MASSES will not buy it.
I could name names, but there was a few here, when the ps3 came out, that said the PS3 would rule when it first came out because it was so powerful and had all these games. It flopped in the beginning.
Then Sony put tons more games out for it, still with the high price tag. It still flopped.
Then Sony dropped the price to the 400 dollar range. It started selling. Simple.
So there you go. I will go to Nintendo if Sony makes a 600 machine, because I know THE MASSES will not buy it, and if the MASSES dont buy it then the game companies make NO MONEY and it all dies.
Highlander
Monday, April 30, 2012 @ 2:16:15 PM
That said, price matters for PR, so nothing over $500. Two tier pricing with the main model at $400 would be good - IMHO.
Last edited by Highlander on 4/30/2012 2:16:33 PM
PharaohJR
Monday, April 30, 2012 @ 2:58:34 PM
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when it comes down to the 3 consoles currently available PS3 is acknowledge without favor but facts its the best console overall. the system does everything the wii & 360 does & more at a reasonable price.
ps1 & ps2 ran on standard definition TVs PS3 runs on HD & 3d aswell PS4 will to.... i dont want to do a long paragraph post so i will sum this up. what im saying is look at how sufficient the PS3 has been this run. its not a out dated console with Sony primary studios showcasing the performance of ps3 & entertainment features available outside of gaming.
look..... my perspective the nintendo is kids microsoft is boys & girls PS3 is grown folks. if i get a PS4 next gen thats just a microsoft or nintendo console with Sony brand on it i will return back to PC gaming. if Sony drop a remarkable console again that withstand time cause its quality made & might have back compatibility i easily throw down 5-6 bills on it again so they can cover the expenses of time they put into it to deliver & gain a profit to invest in there future releases.
MyParentsRN00Bz
Monday, April 30, 2012 @ 3:13:33 PM
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Rogueagent01
Tuesday, May 01, 2012 @ 8:21:21 PM
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And if they sell the premium model through there website and stores they can cut production costs as well since they won't have to make more then are sold. I really hope Sony takes this approach but I fear they will not, since they don't offer a fully BC system currently I am not sure if they understand how much players are willing to pay for them now, let alone next gen.
EDIT: this was supposed to be attached to Highlanders post submitted April 30th at 12:22, this keeps happening and it is driving me nuts!
Last edited by Rogueagent01 on 5/1/2012 8:23:51 PM
darthadv
Thursday, May 03, 2012 @ 10:31:51 AM
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Then again, Sony may not want to create a situation where they are perceived to have fabricated such a shortage of product and try to create buzz a different way by pricing the console in the $400 - $500 range, have it as a loss-leader in the beginning and hope to recoup the difference on paybacks from the games themselves and volume later on as parts become cheaper, as they did with the PS3.
Side note: I know a lot of people argue against the need for BC, but as someone noted above, no one wants to have three generations of PS's hooked up on one tv. Although the likelihood of going back and playing an older title probably becomes less likely over time, it's a nice option to have and an inexpensive (relatively speaking) option to include on a console like this.
Tanker9111
Thursday, May 03, 2012 @ 12:25:35 PM
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Ather
Thursday, May 03, 2012 @ 3:22:47 PM
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PHOENIXZERO
Thursday, May 03, 2012 @ 6:12:32 PM
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If the rumored hardware is what is actually going to be IN the PS4 then there's absolutely ZERO chance it'd be $600 or $500. $400 will be the max for the PS4 just as it will be for the next XBox.
Last edited by PHOENIXZERO on 5/3/2012 6:13:54 PM

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ZettaiSeigi
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Sunday, April 29, 2012 @ 9:21:49 PM
The Vita launch was a sign that Sony is learning from its missteps. The hardware was solid and the launch library was indeed diverse. They should repeat that with the PS4, but the most important thing is to not attach a price tag that will have most people dismissing it as a piece of high-end tech that they cannot afford.