Study: About 20 Percent Of All Destiny Sales Were Digital
I suppose it depends on how you interpret this news.
According to a SuperData Research study, one in every five copies sold of Destiny was a digital copy.
That's 20 percent, which is significantly higher than the average split, which is currently about 12 percent. Overall, digital console sales have reached $96 million and the digital game market expanded 12 percent in comparison to October 2013. Here's a statement concerning the holiday season:
"For the holiday season we conservatively forecast the share of direct-to-consoles downloads of full games to double, as consumers seek to avoid the inconvenience of having to wait for delivery or stand in line. That said, GameStop has so far proved to be well-positioned to capture a piece of this uptick in digital games revenue. We do, however, anticipate lower-than-expected game sales over the winter break for online retailers like Amazon."
So, does this mean digital is expanding faster or slower than you believed? Is 20 percent a big deal for Destiny sales? Again, it's all in how you interpret the data.
Related Game(s): Destiny
11/16/2014 9:46:38 PM Ben Dutka