Sony Hopes PlayStation 4 Will Deliver Greater Profits
Sony needs to increase their margins and the PlayStation 4 is the answer.
According to a new Reuters report, the electronics giant aims to boost sales in its gaming division by 25 percent over the next 3 years, which would yield "as much as 1.6 trillion yen ($13.6 billion)."
Sony intends to cut back on its TV and mobile phone products in order to reduce costs, and they anticipate leaning on the PS4 to generate that revenue surge. This will be helped by consumers purchasing personalized TV, video, and music distribution services. Thus far, the PS4 has managed to move 13.5 million units worldwide and although the company reported a loss of $806 million last quarter, it was better than most analysts feared.
Can the PS4 bring Sony to new heights? Sure. Just give us the games.
11/27/2014 9:16:41 PM Ben Dutka