Will PS4 Sales Rebound After Xbox One Returns To $399?
"It's only temporary."
It's what all PlayStation fans have been saying ever since Microsoft announced they'd be dropping the price of the Xbox One by $50 for the holiday rush.
And it's true; the price cut is indeed only temporary, as Microsoft plans to bring their new system back to the original $399 price point on January 4, 2015. The big question is this: Will the move result in a fresh upswing in sales for Sony's console? The PlayStation 4 dominated all the way up until that Xbox One price drop, so perhaps it stands to reason that this domination will return to force. On the other hand, recent PSN issues and the lack of AAA PS4 exclusives this holiday season have had an impact.
On the flip side, at least Xbox One had games like Sunset Overdrive and Halo: The Master Chief Collection, which definitely sweetened the deal for gamers. Having a bunch of cool holiday bundles helped as well. Going into 2015, one could easily argue that Microsoft has the momentum and despite the return to $399, that momentum will continue. But will it...? Perhaps Microsoft should consider leaving Xbox One at the $349 price point, although we know it'd cost them an arm and a leg to do so. At the very least, it makes the console war that much more exciting.
I also wonder what Sony thinks. Are they hoping Xbox One goes back to $399 so PS4 can reclaim its momentum? Price is a hugely important factor, a lesson we learn and relearn every time we see a price cut on new gaming hardware.
12/29/2014 9:41:18 PM Ben Dutka