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Study Determines Main Selling Points For New Consoles

Not quite sure we needed a study to determine these facts but whatever.

Nielsen has released the results of its latest gaming study, and this one examined the top reasons why consumers purchased PlayStation 4, Xbox One and Wii U.

The study, dubbed the "Nielsen 360 Gaming Report," involved gamers aged 13 and up and included about 4,400 participants (including a small group - 400 or so - ranging between the ages of 6 and 12). The biggest factor for a PS4 purchase was "better resolution," while "brand" was the main reason for an Xbox One purchase. Unsurprisingly, "fun factor" was the top reason for someone who bought a Wii U.

Don't forget that during much of the first year, we heard about a lot of games that performed better on PS4. Many major titles were able to hit 1080p on Sony's console but only between 900p and 960p on Xbox One. That's a definite selling point but perhaps the moste telling part of the study was Sony's ability to earn new customers.

While 86 percent of Wii U owners owned a Wii and 76 percent of Xbox One owners had an Xbox 360, only 66 percent of current PS4 owners previously owned the PS3. Furthermore, of the installed user base for Sony's new console, 59 percent had the Xbox 360 and 72 percent had the Wii. Sony has been saying this for a while: They've been very successful luring fans away from other brands this generation.

Still don't get the Xbox brand loyalty, though. I see a brand that has basically failed consumers for two generation straight in terms of reliability, I tend not to trust that brand. But that's just me.

Tags: ps4, playstation 4, xbox one, wii u, next gen consoles

2/26/2015 9:12:22 PM Ben Dutka

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New Comment System

Legacy Comment System (14 posts)

Thursday, February 26, 2015 @ 10:14:25 PM

I remember doing an IT job for some rich family in NYC and the Kid had a pile of 4 failed XBox360s in his closet.
Who the hell is so retarder as to keep buying that piece of crap over and over? If the PS3 had been like that I would have abandoned it right away.

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Banky A
Friday, February 27, 2015 @ 7:02:52 AM

Jesus Christ that sounds like it was quite the day.

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Friday, February 27, 2015 @ 9:23:45 AM

Took a guy on my street six 360's to finally get the hint, 3 replaced under warranty 3 bought with his own cash, before switching to a PS3.

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Thursday, February 26, 2015 @ 10:24:44 PM

Brand. Lol

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Saturday, February 28, 2015 @ 2:39:10 AM

yeah thats what i thought

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Friday, February 27, 2015 @ 8:40:51 AM

Probably Xbox live if I were to guess. I know a lot of people that buy Xboxes to play online with their friends...destiny, CoD, etc. PSN doesn't have a great rep cause of the outages.

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Friday, February 27, 2015 @ 11:34:06 AM

Sony isn't about to improve their brand loyalty with stories like this..

hehe oh man. that's pretty sad.

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Friday, February 27, 2015 @ 4:09:29 PM

I've always been perplexed with the Xbox 'brand', but I think jimmyhandsome has it here. If our gaming lives was playing endless hours of CoD or Halo online, then XBL would likely mean something to us.

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Saturday, February 28, 2015 @ 2:38:37 AM

yeah i suppose it would

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Saturday, February 28, 2015 @ 2:38:27 AM

i would have thought brand and res would have both come up for the playstation i would for me but yeah i'm surprised that the xbox brand survived the 360 debacle and made it to the xb1. i would have gaped pritty quick myself. but sony being able to get alot of Wii and 360 peps to come across was and is something amazing with all things considered

but it is an interesting survey report none the less

happy gaming

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wiiplay [Administrator]
Saturday, February 28, 2015 @ 7:26:34 PM

For me personally, the Wii U is the best of the three current generation consoles, and I agree fully with the 'fun factor' rating. Nintendo's the last game company out there, and for good reason; they know how to create fun experiences. (to clarify this statement; Nintendo is the only game company in the world that doesn't have other markets outside of the toy and game industry, while Sony and Microsoft are both tech giants)

However, I can't seem to understand as to why the PlayStation 4 and Xbox One were rated quite like that. I mean, for a good year there was a resolution battle, just like the bitwars of the 80's and 90's. Sony clearly wanted to push the fact that more games run at higher resolutions on their system than on the competition. That's fair, and I can sort of understand the 'resolution' rating. But the Xbox One is... baffling, to say the least.

Personally, I'd rate the Xbox One for its multimedia functionality. It's the most advanced system out there right now in regards to media. It has the most apps, features, and codec compatibilities of any current generation system. Heck, the PlayStation 4 is behind the Wii U when it comes to social interaction, since the Wii U comes with an entire social network built into every system. Though, that's of course up for debate.

But really, 'brand' loyalty was the reason most bought an Xbox One? Not media, or games, but brand recognition? Seriously?

That's like saying I bought a PS4 because it's a Sony product. Or I bought a Blue Yeti over a Shure SM7B because the name 'Yeti' sounds cooler. (no pun intended)
I mean, really. The Xbox One has some truly fantastic games. Sunset Overdrive is by far the best game I've played on any of the three current generation systems, and is the reason I bought the Xbox One to begin with. The Xbox One has a TON of media applications, and allows you to watch and control your television through the system itself. You're also able to turn virtually any phone or tablet into a media remote for your television, and can use it to search for individual shows or channels. You can apparently do this on the Xbox One itself as well, though I've yet to figure out how. You can even play a game while watching the latest Walking Dead side-by-side.
Also, statistically more people think of 'PlayStation' or 'Nintendo' before they think of 'Xbox', simply because those two brands have been around far longer than the Xbox Brand. Nintendo is literally the reason we even have a video game industry. So, either of those two platforms are instantly more deserving of the 'brand' trait over the Xbox One.

I mean, I just don't get it. The Xbox 360 was a mess when it came to reliability. I myself went through seven of them, and only kept getting repairs because of my considerable game collection. Otherwise, I would have ditched the system in a heartbeat. I also waited a full year before I decided to buy an Xbox One, not because of the initial lack of standout games, as I preordered the PS4 with the hopes of future glory, but instead because of the Xbox 'brand' and its very poor reliability. I mean, if not for my worry of having a system that'd break down in a month or two, I would have bought the Xbox One on the day of release, just like I did with the Wii U and the PlayStation 4.

Man, I don't even know why I'm writing this comment. I suppose I just find this report to be absolute bull. I've always taken Nielsen with a grain of salt, and this is the reason why. It's almost as if they're polling all the wrong consumers, or just total and complete strangers that have very little valid input on the subject. Asking a soccer mom what kind of telescope she prefers will get you very uneducated results, and I fear as though something similar happened here. They asked the wrong group of people, and got inaccurate results.

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Sunday, March 01, 2015 @ 2:55:47 PM

Nintendo has Mario and Zelda (and friends), that is their saving grace... Otherwise they would have died with Sega.
Xbox has a lot of loyal US fans that prefer a US company over a foreign one (mostly rednecks) and also once you grow up with a brand you usually stick with it, same with PS, people get accustomed to a brand, even if it's slightly inferior. Xbox was more durable than the PS2 (I've owned 3 PS2's and still have the original Xbox) the 360 had slightly better graphics (debatable) both 360 and PS3 had their problems: aka. red ring of death(360) and the lead-free solder that eventually fails(PS3), but the PS4 is so far much better than the XB one graphically and quality.
The Vita has no major titles, if it had an updated GTA and PS2 Game support (or at least android or homebrew) that alone would give it the life it desperately needs (I hope someday Sony will listen, homebrew made the PSP and it could make the Vita too, sure it might be slightly less game sales but 100x system sales).

Last edited by Id00urmomma on 3/1/2015 3:19:49 PM

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Sunday, March 01, 2015 @ 2:51:06 PM

It's all about the controller for me, Playstation has the supreme controller. Joysticks work way better when they are in a symmetrical layout.

Last edited by Id00urmomma on 3/1/2015 2:52:07 PM

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Sunday, March 01, 2015 @ 8:42:27 PM

graphics? im all for ps4 but a dozen games being a bit better than xbox cant be the reason.

if anything it may be the slim, and awesome design of it.
The xbox yes brand its obvious. Nintendo... its not as much fun factor, as it is exclusive mascots and whatnot like always. You know your kid friendly games are all here, plus mario and friends... but its obvious the craze is dieing down we'll see if the next wiiU2 and how sales increase once nintendo gets the main messages its gotten with the wiiU.
But another thing.. nintendo is more so brand oriented as well... i mean christ people REFUSE to acknowledge that its less powerful and can do much less than competitors. They refuse to say anything else is as good... theyre loyalists and are now becoming the most retarded annoying people on youtube defending their mediocre machines.
People say oh well all games have god reviews and graphics blah blah blah.. you wanna know why? its the first fucking time nintendo finalllllyy put out an actual HD console and mario is now in HD, no duhh its going to look good, but do you forget the wii screwed you previously and you should have had all this in 2006? sheesh

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