Study Determines Main Selling Points For New Consoles
Not quite sure we needed a study to determine these facts but whatever.
Nielsen has released the results of its latest gaming study, and this one examined the top reasons why consumers purchased PlayStation 4, Xbox One and Wii U.
The study, dubbed the "Nielsen 360 Gaming Report," involved gamers aged 13 and up and included about 4,400 participants (including a small group - 400 or so - ranging between the ages of 6 and 12). The biggest factor for a PS4 purchase was "better resolution," while "brand" was the main reason for an Xbox One purchase. Unsurprisingly, "fun factor" was the top reason for someone who bought a Wii U.
Don't forget that during much of the first year, we heard about a lot of games that performed better on PS4. Many major titles were able to hit 1080p on Sony's console but only between 900p and 960p on Xbox One. That's a definite selling point but perhaps the moste telling part of the study was Sony's ability to earn new customers.
While 86 percent of Wii U owners owned a Wii and 76 percent of Xbox One owners had an Xbox 360, only 66 percent of current PS4 owners previously owned the PS3. Furthermore, of the installed user base for Sony's new console, 59 percent had the Xbox 360 and 72 percent had the Wii. Sony has been saying this for a while: They've been very successful luring fans away from other brands this generation.
Still don't get the Xbox brand loyalty, though. I see a brand that has basically failed consumers for two generation straight in terms of reliability, I tend not to trust that brand. But that's just me.
2/26/2015 9:12:22 PM Ben Dutka