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Game Study: Graphics Quality Doesn't Dictate Most Purchases

Think graphics are the determining factor behind the average video game purchase?

Not so. According to a new Nielsen study, while graphics may be a driving force behind a PlayStation 4 purchase, individual game purchases are different.

Believe it or not, "Interesting Story/Premise" was the top factor according to the ESA's survey. 22 percent said this was the overall top governing factor when they were deciding on a game purchase. Price is #2 at 15 percent, while Word-of-Mouth (11 percent), Product is a Continuation of a Favorite Game Series (10 percent), and Product is Familiar to Me from Past Experience (8 percent) are all ahead of Graphics Quality (7 percent).

The report also included some intriguing stats; check 'em out:

  • 155 million Americans play video games
  • The average gamer is 35 years old
  • 56 percent of gamers are male; 44 percent are female
  • On average, gamers have been playing for 13 years

Graphics aren't everything, obviously.

Tags: nielsen study, video games, gaming industry, game consumers

4/15/2015 9:37:42 PM John Shepard

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Temjin001
Wednesday, April 15, 2015 @ 10:47:35 PM
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Yea, I remember this news.... from back in February.

Last edited by Temjin001 on 4/15/2015 10:47:44 PM

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Rachet_JC_FTW
Saturday, April 18, 2015 @ 8:54:02 AM
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yeah i'd say that would be quite true been playing unchartered 2 and the graphics aren't like amazing comparitively to todays standards but i still have enjoyed it alot and the visuals weren't really a factor for me with that game so yeah i concure for the most part with this "report" or whatever it is

happy gaming

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