Take-Two Boss Speaks Out Against Microtransactions
Downloadable content and microtransactions are often discussed in the video game world.
As for microtransactions, one of the industry's leading men has offered his opinion; it's Take-Two Interactive chief executive Strauss Zelnick. Speaking during this week's 43rd Annual Technology, Media & Telecom Conference (as cited by GameSpot), Zelnick made it plain that consumers don't want to feel ripped off:
"You never want to the consumer to feel as though you've picked their pocket. You want a consumer to feel like you gave them a great experience. You want them to be happy that they spent money on the experience."
Then Zelnick addressed the free-to-play companies, who "have focused entirely on monetization" and as such, creativity takes a hit. He added that his company doesn't look at it that way at all, and they simply give consumers "what they love doing." Can't argue with that logic.
I still can't believe people fall for this microtransaction nonsense in the first place but hey, it works.
5/29/2015 9:35:26 PM John Shepard