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Fake Applause During Xbox One Reveal: Was That Wrong?

Yes, I am aware that we're a PlayStation website and as such, the Xbox One maybe shouldn't concern us too much.

But we're all gamers here and when a new console is announced, true gamers pay attention. Besides, the scandal that has arisen from Microsoft's next-gen Xbox reveal is a general news item and of interest to everyone involved in the industry.

Okay, so it seems like the Xbox One reveal didn't exactly wow the crowd. ...and that's partly because there was no crowd. Or rather, there wasn't a crowd that was actually applauding, according to several Tweets from those who attended the event, including Adam Sessler and Jeff Gerstmann. It seems that nobody was really applauding and Microsoft implanted fake applause, kinda like what sitcoms have done for years. It's hardly anything new.

My point is that gaming is big business. This isn't a tactic that should surprise anyone, especially where it concerns Microsoft. That's a company that understands how to make money and part of that process might just involve misrepresenting something. A little white lie or two never hurt anyone, right? Well, maybe that isn't true. Maybe this kind of tactic isn't ever okay. Maybe we shouldn't give MS a pass just because it's common practice in big business. The worst part is that given the overall reception of the Xbox One - lukewarm at best, it appears - this story won't dissipate. It'll sort of hang around and everyone will remember it.

So perhaps without even considering it, Microsoft shot themselves in the foot with this one. They probably never even thought of the possibility that anyone would find out, and if they did, they wouldn't care. But clearly, a great many do care. And it just isn't going over very well.

Tags: xbox one, microsoft, xbox one announcement, xbox 720

5/21/2013 10:18:22 PM Ben Dutka

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Comments (55 posts)

WorldEndsWithMe
Tuesday, May 21, 2013 @ 10:35:12 PM
Reply

I think it's fair to do, so since it backfired it's fair to criticize as well.

Instead of wowing the crowds and putting the fake noise in there to help make it seem even better they cut a great big fart and then played that during the inevitable silence.

Agree with this comment 13 up, 1 down Disagree with this comment

Shams
Wednesday, May 22, 2013 @ 4:00:43 AM

Lol! What a way to start a new generation with a bang: A console launch, or release, to remember.

Agree with this comment 0 up, 0 down Disagree with this comment

Bonampak
Wednesday, May 22, 2013 @ 10:33:57 AM

Do you guys think clapping in the background at the reveal was the worst of it?

GameSpot right now posted a video claiming that the Xbox One is better than the PS4.

Now, everyone with a brain and who has read the specs of each console and saw what's coming for each console in terms of software knows that what GameSpot is claiming is a lie.

So why are they saying that? follow the money.

1. GameSpot is owned by CBS
2. Did anyone noticed that during the reveal they showed THE PRICE IS RIGHT? A CBS SHOW?


MS' money-hats at work, ladies and gents....

Agree with this comment 8 up, 0 down Disagree with this comment

WorldEndsWithMe
Wednesday, May 22, 2013 @ 1:14:08 PM

Yeah there was a suspiciously placed news story on my local news about the Xbox One and how everyone thought it was the better system for gamers than PS4.

I became Neo and could see the coding of the Matrix and all the links that led back to some kind of MS ownership/propaganda campaign.

Agree with this comment 3 up, 0 down Disagree with this comment

Akuma07
Wednesday, May 22, 2013 @ 9:02:07 PM

Yes, I have noticed the same, on several mainstream media sites actually.

Either:

A) The articles were written by uninformed bigots who only look at what's on the surface.
B) They were all paid by MS.

Agree with this comment 1 up, 0 down Disagree with this comment

MeXiCaNFiGhTe12
Tuesday, May 21, 2013 @ 10:38:40 PM
Reply

LMAO

Agree with this comment 4 up, 0 down Disagree with this comment

cLoudou
Tuesday, May 21, 2013 @ 10:45:00 PM
Reply

LMAO, my real reaction and not a laugh track.

Last edited by cLoudou on 5/21/2013 10:46:01 PM

Agree with this comment 7 up, 0 down Disagree with this comment

WorldEndsWithMe
Tuesday, May 21, 2013 @ 10:56:55 PM
Reply

I was kind of hoping Square Enix would troll them with their Luminous engine, (same video) that would have been hilarious.

Agree with this comment 2 up, 0 down Disagree with this comment

Akuma07
Tuesday, May 21, 2013 @ 11:22:05 PM

HAHA. yeah. I reaaaaally wanted that to happen.

Agree with this comment 1 up, 0 down Disagree with this comment

Temjin001
Tuesday, May 21, 2013 @ 11:03:53 PM
Reply

It just seems lame that they HAD to. What they couldn't expect people in the heartland of MS to cheer them on or something? They could've at least filled the center with MS employees.

Anyway, the Xbox One is a commercialized gimmick as far as I'm concerned. The Kinect is officially forced on you. For me it's all about Sony and Nintendo from here on out. These two companies at least seem most interested in gaming as their centerpiece. Sure, my small disclaimer is if, and only if, MS announces something in-house that just blows my mind that I could consider the Xbox One. I really do doubt it though. I absolutely doubt it. And yes, it will take more than another Halo or Gears-like title to do it.

Last edited by Temjin001 on 5/21/2013 11:04:40 PM

Agree with this comment 5 up, 1 down Disagree with this comment

Akuma07
Tuesday, May 21, 2013 @ 11:21:34 PM
Reply

HahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahahaHahahahahahahaha.

That is all.

Agree with this comment 7 up, 1 down Disagree with this comment

EightThirty
Tuesday, May 21, 2013 @ 11:28:40 PM
Reply

Sony's PLAYSTATION4 only showed a controller... and yet that was more impressive lol

Agree with this comment 5 up, 6 down Disagree with this comment

Ben Dutka PSXE [Administrator]
Tuesday, May 21, 2013 @ 11:50:46 PM

Uh...that's really not all they showed.

Agree with this comment 16 up, 0 down Disagree with this comment

bigrailer19
Wednesday, May 22, 2013 @ 12:47:09 AM

You seen something entirely different than everyone else...

Agree with this comment 4 up, 0 down Disagree with this comment

Underdog15
Thursday, May 23, 2013 @ 1:50:27 AM

Yeah... i watched for over 2 hours. I saw far more than a controller. lol

Agree with this comment 0 up, 0 down Disagree with this comment

Jaylynn
Tuesday, May 21, 2013 @ 11:31:32 PM
Reply

I knew it that was fake applause. I knew it. That's another point for Sony's press event.

Last edited by Jaylynn on 5/21/2013 11:32:43 PM

Agree with this comment 6 up, 0 down Disagree with this comment

Killa Tequilla
Tuesday, May 21, 2013 @ 11:32:39 PM
Reply

Every company does this Sony, Nintendo, Microsoft. Everyone.

Agree with this comment 0 up, 5 down Disagree with this comment

WorldEndsWithMe
Tuesday, May 21, 2013 @ 11:53:20 PM

But it's funnier when nobody but the machine is applauding.

Agree with this comment 10 up, 0 down Disagree with this comment

Ben Dutka PSXE [Administrator]
Wednesday, May 22, 2013 @ 12:03:04 AM

Sony absolutely did not do it at the PlayStation Event. That's kinda why people thought it was too quiet.

Agree with this comment 14 up, 0 down Disagree with this comment

MeXiCaNFiGhTe12
Wednesday, May 22, 2013 @ 12:37:04 AM

I really doubt it I'm sure most companies do it and I think you just can't hear it when there is actually real clapping going on. Unless of cours you were there personally then that's a different story.

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Killa Tequilla
Wednesday, May 22, 2013 @ 1:30:03 AM

Maybe not for the PlayStation 4, who knows? But they have done it before. Like I said, every company does it.

Agree with this comment 0 up, 4 down Disagree with this comment

MeXiCaNFiGhTe12
Wednesday, May 22, 2013 @ 2:46:05 AM

I think it's just a Mexican thing to think about it like that lol jk

Agree with this comment 1 up, 0 down Disagree with this comment

Bonampak
Wednesday, May 22, 2013 @ 10:03:03 AM

@Killa Tequilla I don't think Nintendo ever held a similar hardware reveal as Sony or MS did. They showed their last console at E3. And it was really quiet for the most part. And when they revealed the original Wii, no one clapped. But that was in Japan, so I guess over there its polite not to make noise when revealing new hardware or something.

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FatherSun
Tuesday, May 21, 2013 @ 11:39:45 PM
Reply

I did not know this. But thank you Ben. You have helped me discover something that has puzzled me for some time regarding Microsoft. I have always had trouble defining the vibe I got from them but this makes it clear. I always felt like they wish to fool me into liking or caring for their products. Which sucks because I don't hate MS. Not completely anyway. It's simple, If I don't like a product I don't buy it. So save your imaginary applaud please. Give me quality and I may give you my time.

To be be clear, yes business is business and companies will do anything to sell their wares but this is technology. This audience ain't going for that bullshit! Most of us anyway.

Agree with this comment 6 up, 0 down Disagree with this comment

556pineapple
Tuesday, May 21, 2013 @ 11:48:27 PM
Reply

Inserting pre-recorded sound in live events is very, very commonplace, and not just in cases like this. Though it could have been done to misrepresent the reaction (which isn't implausible,) another very likely reason to do it is because the home viewing audience expects that sound. Live sporting event, such as rowing, pipe in pre-recorded rowing sounds, as miking every boat isn't worth the time.

Now the real question is if they had it as a backup in case the reaction was lukewarm (as in this case) or if they had planned on doing it anyway, as it just "sounds" better to the average listener. It's possible it was the latter, and it only comes off as deceitful in a case like this, when it is misrepresentative of the truth.

Don't get me started on movies... EVERYTHING you hear is meticulously designed to sound natural, even if it's not ;)

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maxpontiac
Tuesday, May 21, 2013 @ 11:54:05 PM
Reply

There's always HALO.

/sarcasm

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Knightzane
Tuesday, May 21, 2013 @ 11:55:18 PM
Reply

Waaaiiiiit The aplause i heard was...fake? I thought there was a few who were impressed. Ouch. Now i just feel bad. Like kicking a scared victim or something. Sony really started something and MS couldn't retaliate. I just hope because of xbox ones blu ray we can finally move out of this era of FPS and start to see more difference in the market. My personal desires of course being more RPG's.

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WorldEndsWithMe
Wednesday, May 22, 2013 @ 12:05:01 AM

I'm just glad we will be moving away from 360 holding things back its outdated optical media.

Agree with this comment 3 up, 0 down Disagree with this comment

MeXiCaNFiGhTe12
Wednesday, May 22, 2013 @ 12:39:20 AM

You should really be careful with that comment World.

Agree with this comment 2 up, 0 down Disagree with this comment

WorldEndsWithMe
Wednesday, May 22, 2013 @ 12:47:05 AM

Why should I be?

Agree with this comment 3 up, 0 down Disagree with this comment

bigrailer19
Wednesday, May 22, 2013 @ 12:48:25 AM

Why should he be?

Agree with this comment 3 up, 0 down Disagree with this comment

MeXiCaNFiGhTe12
Wednesday, May 22, 2013 @ 12:53:54 AM

It could ignite a PC gamers fury. :)

Agree with this comment 3 up, 0 down Disagree with this comment

WorldEndsWithMe
Wednesday, May 22, 2013 @ 1:08:01 AM

lol, God forbid!

Agree with this comment 3 up, 0 down Disagree with this comment

kraygen
Tuesday, May 21, 2013 @ 11:59:31 PM
Reply

When I watched the presentation I could tell no one was actually applauding and it made me laugh. You could see the people in the audience and you could tell they weren't clapping, was funny.

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kraygen
Wednesday, May 22, 2013 @ 12:04:32 AM
Reply

gotta check this out, 1.5 minute video of the new xbox, hilarious.

http://kotaku.com/the-entire-xbox-one-reveal-summed-up-in-1-5-hilarious-509197649

Agree with this comment 2 up, 0 down Disagree with this comment

frylock25
Wednesday, May 22, 2013 @ 1:09:41 AM

tv,tv,tv,tv,tv,tv,tv,sports,sports,sports,sports,sports, sports, call of duty, call of duty, call of duty, call of duty, xbox go home.


cant wait to hear how great that xbox one is from all those xbox gamers.

Agree with this comment 3 up, 0 down Disagree with this comment

Crabba
Wednesday, May 22, 2013 @ 6:11:09 PM

Oh my f-ing god that's one of the most hilarious videos I've seen in a long time.. I'm tearing up here!! ROFL!!

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FatherSun
Wednesday, May 22, 2013 @ 12:29:43 AM
Reply

Microsoft has trolled the entire industry. In tomorrow's news we will find out that not only the applause was fake. So was the console itself. At E3 the "REAL" Unveiling of the XBox-Infinity will take place. A spokesmodel will lift the XBOX-One to reveal a sleek slender more aesthetically pleasing console. So truly only the controller was real.

Agree with this comment 1 up, 0 down Disagree with this comment

fatelementality
Wednesday, May 22, 2013 @ 12:56:22 AM
Reply

I heard my fake applause very well.

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WorldEndsWithMe
Wednesday, May 22, 2013 @ 1:08:51 AM
Reply

The people there were just very distinguished so they used a golf clap... seriously.

Agree with this comment 1 up, 0 down Disagree with this comment

Akuma07
Wednesday, May 22, 2013 @ 1:22:22 AM
Reply

I was sitting there thinking to myself, I don't understand why these people are applauding and cheering? It's all crap.

Now it all makes sense. Must be awkward for the people who were actually in the crowd.

Agree with this comment 4 up, 0 down Disagree with this comment

daus26
Wednesday, May 22, 2013 @ 2:01:45 AM
Reply

Eh, I feel so bad for Microsoft right now, so I'm just going to hold everything until E3.

Agree with this comment 1 up, 0 down Disagree with this comment

booze925
Wednesday, May 22, 2013 @ 2:01:58 AM
Reply

Here's what I gathered.
They are implementing things that were unveiled already in the PS4, was revealed by Microsoft to not be a graphical powerhouse, is more of a media hub than a gaming machine, and is preventing the usage of used games.
Plus their biggest game, Call of Duty Ghosts, turned out to be (in my opinion) less than stellar visual-wise, hinting that it will be more of the same for another 8 years.
I will stick with my PC and the PS4. Seems like a good balance for the next-gen.

Agree with this comment 1 up, 1 down Disagree with this comment

Bigimpactpooch
Wednesday, May 22, 2013 @ 2:06:56 AM
Reply

I once said around here that I will consider the new xbox if it WOWs me. Consider that consideration dead. RIP

Agree with this comment 6 up, 1 down Disagree with this comment

Kryten1029a
Wednesday, May 22, 2013 @ 3:14:54 AM
Reply

Fake applause and an underwhelming reveal. They might as well just close up shop now and cut their losses. They've had one good hardware generation and they've just become unbearably arrogant about it.
This will gut the used market, stifle rentals and loans as well as gouging multiple gamer households. If they think that everyone in my house will pay them for the right to play the SAME GAME then I'll helpfully suggest what slot they can shove the disk into!

Agree with this comment 6 up, 1 down Disagree with this comment

jugheadjones
Wednesday, May 22, 2013 @ 4:01:37 AM
Reply

It WAS funny to hear the applause and see all the people on the screen just sitting there motionless.

Agree with this comment 2 up, 0 down Disagree with this comment

___________
Wednesday, May 22, 2013 @ 7:55:44 AM
Reply

eh, put it this way if this is the biggest problem M$ faces with the new xboxs launch, then there on pretty smooth sailing for massive success!
as chief wiggam would say, move along folks, nothing to see here!

Agree with this comment 1 up, 3 down Disagree with this comment

slugga_status
Wednesday, May 22, 2013 @ 9:07:41 AM
Reply

Something seemed odd about the applause during the conference and now I know why. I mean it was as if they were making facial expressions on stage to initiate a applause...Hate to say it but I may be a one console man next gen for a while and the PS4 is the console of choice out of the gate.

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Ves
Wednesday, May 22, 2013 @ 12:17:20 PM
Reply

I'm not even convinced that reaction to the commands were live. Too much doubt for me.

Agree with this comment 3 up, 0 down Disagree with this comment

WorldEndsWithMe
Wednesday, May 22, 2013 @ 1:14:27 PM

I'm not either.

Agree with this comment 3 up, 0 down Disagree with this comment

DarthNemesis
Wednesday, May 22, 2013 @ 1:22:58 PM
Reply

LOL It's pathetic is what it is. Reminds me of the last few years of WCW when they did the same thing.

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AcHiLLiA
Wednesday, May 22, 2013 @ 3:09:18 PM
Reply

So is M$ still planning to charge people for access to multiplayer for the xbox one?

I don't care myself cause I ain't getting one unless they got some cool exclusives that interest me.

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Kryten1029a
Wednesday, May 22, 2013 @ 4:20:14 PM

Yep!
http://www.theverge.com/2013/5/22/4354700/xbox-one-xbox-live-gold-family-support

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Crabba
Wednesday, May 22, 2013 @ 6:21:29 PM
Reply

That's pretty sad.. I thought it was weird people were applauding a lot of the time during the presentation...

But I guess if you can't get people genuinely excited about a product, you do what you gotta do...

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bldudas1
Wednesday, May 22, 2013 @ 10:03:02 PM
Reply

You know it's bad if you have to use fake applause.

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