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Bungie: The Taken King's $40 Price Tag Is More Than Justified

It's a very common question: Is a piece of downloadable content worth the money?

And when an expansion costs $40, as is the case with the upcoming Destiny DLC The Taken King, it's an even bigger concern, so Bungie community manager Eric "Urk" Osborne addressed this topic in a recent IGN podcast.

In response to the fact that the last two expansions cost $20 each, Osborne says the included content justifies the price tag:

"You've got a full campaign, [and] I think people are going to enjoy the cinematics, the characters, the missions. We're taking you to the Dreadnaught, to Phobos, up into colony ships. Nathan Fillion [Firefly, Halo 3: ODST] is talking to you, Lance Reddick [The Wire] is talking to you, it's good stuff.

I don't have any trouble saying that The Taken King is well more than twice as much content as the Dark Below. The story's great, there's seven Crucible multiplayer maps, there's three brand-new Strikes, and they're the best Strikes we've delivered to date..."

He went on to mention the Dreadnaught, which Bungie recently revealed as a huge new location, along with three revised Strikes. We will also get weapon balancing and all told, the developer claims this is kinda like buying a whole new game.

The Taken King launches on September 15; are you considering that cool PlayStation 4 bundle?

Related Game(s): Destiny

Tags: destiny, the taken king, destiny dlc, bungie

8/10/2015 11:39:04 PM John Shepard

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New Comment System

Legacy Comment System (22 posts)

Tuesday, August 11, 2015 @ 12:31:02 AM

That's a lot of geek speak that might not prove true if this all new campaign is like the normal game's campaign, which is actually just some loosely based missions where you always do the same thing.

I'd get it on a supersale 70% off.

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Tuesday, August 11, 2015 @ 10:27:02 PM

There has been quite a lot of talk about the expansion on the internet, only a fraction of it is covered on this site.

But if you go into TTK expecting it to be the same as the vanilla game, you're letting yourself down. This isn't just coming from trailers, the dev, or speculation, this is also coming from people who have been to Bungie's office and played a tonne of TTK, or been to conventions and played it, and they have all said the same thing: TTK is a big step forward for the franchise, while it doesn't fix all of Destiny's problems, it does fix a lot of them.

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Tuesday, August 11, 2015 @ 12:52:55 AM

Problem is their blinded by what they think was a large game to begin with. You cant tell people you'll get a bunch of new missions but them be the same with different enemies. That's not how this works. I'm not bashing the game at all because it's fun, in fact I'm playing it now. But Bungie has lost their marbles with this one. Neither of the previous dlc were worth $20. Literally aside from farming over and over to get a good piece of armor, there was maybe a couple hours of new content. So using them as examples to justify the Taken King is hardly a good one.

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Tuesday, August 11, 2015 @ 1:49:50 AM

nice railing there.

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Tuesday, August 11, 2015 @ 3:30:14 AM

I put the problem all the way back to cod:mw. Campaign, whilst it had a good story, was very short. All subsequent cod's have had very short campaigns. The appeal of them is in the multiplayer parts and many games have followed this pattern.

To me, multiplayer in destiny is more fun than cod. Also, the co-op parts can be great fun with a group of friends. The game is what you make of it. Will be worth the £40 to me, as I'll get a few hundred hours out of it.

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Tuesday, August 11, 2015 @ 10:17:05 AM

Thanks? I guess it could work in this context...

I agree CoD has affected a lot of things. But this game was said to be MMO like and the focus was on the PvE experience. They just dropped the ball in that regard.

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Tuesday, August 11, 2015 @ 10:35:43 PM

You can't argue that they are 'blinded by their belief', when in the same way, you are blinded by your own.

Bungie are not just developers, they are gamers as well, and while they may not publicly speak about it all the time, they are actually their own biggest critics.

Bungie employee's have spoken about how a typical day for them involves: go to work, talk about Destiny, work on Destiny, go home, play Destiny, go to bed, wake up, go to work, talk about Destiny, work on Destiny, go home, play Destiny, and so on. So believe it when I say that if the community has complained about something, then a Bungie employee has complained about it internally as well.

Placing a value on a DLC is a science for the Gaming Industry, they know how to price stuff based on the appropriate requirements. The gaming community however, and how WE value a DLC, is entirely subjective.

For example, I personally felt like both TDB and HoW were worth the $20. For two reasons. 1) I got HUNDREDS of hours of playtime from those two expansions alone. 2) Industry standards around pricing. Evolve charges you $2 for a weapon skin? CoD charges like $30 AUD for one DLC pack, with 4 pvp maps and 1 coop map?

Number 1 is really the most important reason though, because what dictates worth/value? To me, it's how much enjoyment I get out of it. Pretty sure this site has heavily debated value vs price before, and how even a 5 hour game can be worth the $60 price tag if you enjoyed the hell out of that 5 hours. Which I completely agree with.

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Thursday, August 13, 2015 @ 8:40:25 AM

Akuma, belief in Destiny not being worth its price isn't something gamers(myself included)came to without playing the game.

We came to the conclusion based off of what was promised by Bungie, what is available on the market for much cheaper, and our experience with the game itself.

First off Destinies content was not worth the 70 bucks Canadian I paid for it. The campaign was short and poorly put together, not to mention the writting sounded like it was done by a 14 year old. The fallen, The Guardians, The darkness, etc. HOW MANY THINGS are they just going to smack THE in front of....anyway.

Pricing is not a science, it is for public companies them trying to charge the most amount of money for the least amount of content so that they can keep shareholders happy nothing more.

We know this because games WERE doing DLC for free on the PC before things got messed up when CoD and Activision came up with the great idea to charge for more stuff. Maps were free for a lot of shooters, not to mention there were mod tools and some of the community members even made fixes better than some devs then started working for said company.

Using Evolve as an example is a really bad idea too, that game has the WORST DLC and microtransactions I think that I have ever seen period.

I like to use Killing Floor as an example. The base game was 20 bucks, and all the updates, new classes, and maps are free and have been since 2009 when it released.

I agree value is hard to dictate it is very subjective and I'm not saying you are wrong for liking or paying for Destiny and its DLC.

But there are a lot of objective things we can look at about Destiny and see that at least with Vanilla Destiny there wasn't a lot of content or value for 70 bucks, especially when cheaper games MUCH cheaper games on Steam give you the same or more for cheaper.

Repeating the same missions with slight variation and modifiers doesn't count for variety in my books. Where were the stealth sections, the puzzles, the platforming oh right in ONE raid at launch. Half life 2 did this a decade ago and redefined what shooters could be.

Also remember you can sink hundreds of hours into an iPhone game, it doesn't mean that the game has a lot of content or variety :P It doesn't mean it isn't fun either.

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Tuesday, August 11, 2015 @ 2:50:57 AM

Destiny is a fantastic game to play with friends but the price for this dlc is not worth it. Dark Below was very underwhelming so I agree with Bigrailer above, it's not a good bench mark to compare with the previous dlc. Thankfully I got both of the last dlc pieces when I bought the original game and got value for money playing with a solid regular crew. But I've soured on getting this dlc due to the disappointment of the past add-ons.

Last edited by frostface on 8/11/2015 2:51:53 AM

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Tuesday, August 11, 2015 @ 2:56:42 AM

If Nathan Fillion has as much dialogue as the main game don't think I really care.
They got great VA's and made amazing lore and back-stories for the characters but then all they did was say like 5 lines and stand there.

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Tuesday, August 11, 2015 @ 7:05:51 AM

I think the price is too low it should be sixty

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Tuesday, August 11, 2015 @ 10:16:15 AM

I have yet to pull the trigger on this DLC, mainly because I think MGS5 will take up most of my gaming hours at that time.
However, Destiny really shines when played with 2 other friends.

Yeah, I think I'll get it...

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Tuesday, August 11, 2015 @ 12:58:39 PM

I gotta agree @big6...

My two sons and I put in a massive amount of hours on that game.

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Tuesday, August 11, 2015 @ 1:13:05 PM

I want it but that price tag seems too high. Love me some destiny but it's really tough for me to grab this when mgs is right around the corner along with other upcoming games

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Tuesday, August 11, 2015 @ 2:32:23 PM

I think $40 is steep with what's been said. If we start doing comparisons between what the $60 game offered and what The Taken King offers it's hard to justify the 2/3's cut for the DLC.

The original game had 4 worlds: Earth, Moon, Venus, Mars. The Taken King has one new world/location. The Dreadnaught.
The original game introduced 3 Vanguard classes, each with two sub-classes. Not sure if TTK offers anything here.

The original game had 6 strikes, vs the 3 in the expansion. Okay. apparently they're the best ever but we'll have to see how much better.

It seems to me the original game had more than 6 Crucible maps to begin with so TTK probably doesn't match it there either.

The original game already had a full assortment of armor and weapons. I somewhat doubt TTK will be matching it there either when we start doing the counts.

I just don't see where the 2/3's of a full game price tag gets factored from all of this. At this point $30 seems to me the right price.

Oh well. I'll still getting the Taken King anyway. Cuz I can't get enough!

Last edited by Temjin001 on 8/11/2015 2:38:40 PM

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Tuesday, August 11, 2015 @ 10:34:09 PM

well each class is getting a new sub class, so 3 new classes total. 40 is still too steep, even though i already pre ordered it

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Tuesday, August 11, 2015 @ 10:48:58 PM

Temjin! I seen you online playing Destiny the other night for the first time since I added you! haha

The following is confirmed to be included in The Taken King:
- New Patrol location (described as being bigger and having more indepth gameplay mechanics than any of the other areas)
- 3 new Subclasses
- 4 new strikes (+ 3 previous strikes have been remade)
- 8 story missions (the story missions are only Act 1 of the Taken King story)
- Multiple new quests (both main story quests and side-quests)
- 8 new Crucible maps
- 2 new Crucible modes
- The biggest addition of new weapons the game has ever seen. (More than vanilla Destiny. This is confirmed, as each previous vendor will get refreshed, as well as the addition of 3 entirely new Weapon Foundries)
- A new raid "King's Fall"
- At least 12 new Exotic weapons
- At least 18 new Exotic armor pieces
- A new enemy race
- New public events

And that's not including all of the other game changing additions TTK will bring. I didn't include them, as it would seem that all players will get them, regardless of DLC.

Trying to be unbiased, it's hard for me to see why the above isn't worth the price tag. Reminding myself of my bias, the above is more than worth the price tag.

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Tuesday, August 11, 2015 @ 10:58:40 PM

Oh, I forgot to mention a new Weapon Class, new Ghost Shells, and new Emotes.

Last edited by Akuma_ on 8/11/2015 11:04:51 PM

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Wednesday, August 12, 2015 @ 12:53:07 AM

Oh I just remembered another one that I thought was important to mention! We are getting Class specific Weapons.

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Tuesday, August 11, 2015 @ 10:58:14 PM

I don't make very many appearances around these parts anymore, but when I do, it's normally to talk Destiny.

Destiny has been the most controversial AAA game that has ever been created IMO. But at the end of the day, whether you love the game or hate it, it's the game that no one can stop talking about.

If people think that $40 is too expensive for what is being offered (see the list in my comment above to Temjin), then I really don't understand the expectations the gaming community has anymore.

A few years ago, we were all paying $30AUD for CoD PVP map packs? That consisted of 4 PVP maps only! People were purchasing them in the millions and not complaining at all! Even today, when you look at the CoD season pass and what is offered over the course of the entire year, it STILL doesn't stack up anywhere close to the amount of content that Destiny has offered in DLC's over Year 1.

Or let's look at micro-transactions, those are probably the biggest reason why most Destiny anti-valuers are total hypocrites. You play a mobile game, and they ask you for $20 for a dozen more lives? I once spent $25AUD purchasing a character skin in League of Legends. A SKIN!! Don't even get me started on Counter Strike gun skins, or World of Warcraft micro-transactions........

I may be a little biased, but to me it seems like people have a very bad sense of value these days. When we can say that all these micro-transactions are more than okay, but an expansion which offers considerable amounts of ACTUAL content (not just maps or stupid skins) is too expensive?

Now I am going to get out of here before I get myself in trouble again haha jk.

Last edited by Akuma_ on 8/11/2015 11:05:08 PM

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Thursday, August 13, 2015 @ 8:46:40 AM

My beef with Destiny is that the Vanilla version was not what I felt they promised.

I love the gameplay and controls, but I was missing more variety in gameplay, both in how you had to kill enemies and how you had to get through strikes and dungeons.

As for micros, yeah I agree leagues payment options are terrible. Counter strike though, the skins are dictated by the community and you can make steam money by selling random skin and chest drops you get from playing the game. I have made over 100 bucks of steam money just from doing this....soo it isn't really a good thing to criticize :P

WoW is owned by Activision and there games tend to have ridiculous DLC models, and yes I still think Destinies is kind of ridiculous and over priced.

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Wednesday, August 12, 2015 @ 9:36:51 PM

i still don't think it is justifiedi don't think any bit of DLC on its own should be "worth" that much no more than 20 bucks but thats just me

happy gaming

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