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EA Boss Calls All Your DLC Conspiracy Theories "Nonsense"

Well, I've been saying this for years.

Electronic Arts COO Peter Moore has dismissed the conspiracy theories behind downloadable content; specifically, the idea that publishers hold back content to sell later as DLC.

In a new GameSpot interview, Moore denied the idea that publishers create content and then hold it back from production for post-release sale:

"A lot of [fan] resistance comes from the erroneous belief that somehow companies will ship a game incomplete, and then try to sell you stuff they have already made and held back. Nonsense.

My desk in the office is about fifty feet away from Visceral, and it's a hive of activity developing extra content for Battlefield Hardline. You come and stand where I am, and you see the work that is being done right now. And it's not just DLC, this is free updates and ongoing balance changes."

Many industry insiders have said DLC is the only way big-budget AAA games can turn a profit these days, but gamers still don't like the idea of paying a base price and then shelling out more for "the rest of the game." Then there's the locked content found on discs, which has fueled the conspiracy theories. But Moore addressed the locked content, calling it necessary building blocks for future expansion:

"You have to do that from a technical perspective. Think of them [games] as APIs. Knowing down the road that something needs to sit on what you've already made, means you have to put some foundations down. What people are confused about is they think DLC is secretly on the disc, and that it's somehow unlocked when we say."

One final note: DLC, expansions, microtransactions; none of this would exist if you didn't buy it. If it fails in the marketplace, it won't exist. Obviously, all of this has proven immensely popular and therefore, if you have a problem with it, perhaps you should turn a critical eye in the proper direction. The direction it always belongs- toward the consumer.

Tags: downloadable content, dlc, gaming culture, gaming industry

8/13/2015 11:04:48 AM Ben Dutka

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Legacy Comment System (24 posts)


bigrailer19
Thursday, August 13, 2015 @ 11:44:04 AM
Reply

Well their has been many times I've gotten the feeling content was held back. And other times I've felt like the game wasn't complete unless I bought the dlc or expansion for a game. It's a marketing scheme, I know developers think about this stuff. "How can we make the consumer feel like they need to buy the dlc"? Maybe it's more the publisher.

The only time I really question it though is when I go into the PSStore, buy a piece of dlc and it immediately be available in game. It obviously exists within the game at this point. No download, no installation, it's just an unlock. Unless someone can explain that to me, I'll continue to question it.

Last edited by bigrailer19 on 8/13/2015 11:45:40 AM

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Temjin001
Thursday, August 13, 2015 @ 1:21:12 PM

I wonder how Capcom can talk themselves out of the whole Sf X Tekken fiasco. Where all of the 'DLC' was literally on the disc at launch. This directly flies in the face of Peter Moore's statement. He can only speak for himself in his company and his position.

And yes there's been many games that launch with day one DLC. Assassins Creed for one, and Batman for another. AC Unity even asks you to buy the DLC while you play the game. It was planned all along.

EDIT: and btw Capcom did have a response to that. They claimed they were making accesible what they believed to be $60 of value on the disc. Hence they saw nothing 'wrong' about pre-loading disc DLC. Clearly gamers didn't see it the same way. Capcom no longer does this as a result of the outcry. Btw, I garuntee Capcom wasn't the only one who wanted to do this. Gamers though made the companies know that the suspicion of bad motives were too transparent by burning DLC on the disc. It's now a clearly avoided practice.

Last edited by Temjin001 on 8/13/2015 1:36:28 PM

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Cesar_ser_4
Thursday, August 13, 2015 @ 2:29:53 PM

Temjin, this is about charging for DLC. The "first day" dlc is just an incentive to pre-order the game. Batman's DLC was made by WBM not Rocksteady, so it technically doesn't apply to your logic.

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Temjin001
Thursday, August 13, 2015 @ 5:15:21 PM

Caesar I see your point. Consider though that there's always a motive to produce content to give incentive to profitability. There's only one reason a publisher creates pre-order DLC. More profits. This runs parralel with charging for DLC. Publishers have long fought losing money to the used market and pre-ordering helps circumvent that. They want to convince you to spend your money now rather than waiting. At least before Joe Masterson sells his copy on eBay.

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Temjin001
Thursday, August 13, 2015 @ 5:20:42 PM

Btw. Everything I've stated is to address gaming and marketing and I'm not on an anti business soap box. Imo the best balance that addresses human consumer fears and serves also the benefit of the business is to offer a mixture of free and paid DLC, much like Drive Club and Witcher 3.

Last edited by Temjin001 on 8/13/2015 5:22:34 PM

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wackazoa
Thursday, August 13, 2015 @ 1:29:51 PM
Reply

Ive always thought, and will forever, thats its not so much of holding back but more of a thing in planning where they think of ideas and set aside some for DLC. So when they "finish" the base game they are already working on the DLC, which in itself, to me feels just as bad. DLC's dont ever feel organic, or like after everybody played the game they decided to "add" this to it. It just seems like games today are planned out this way, which can be bad because if the game doesnt sell we never get to see the "full" game.

Last edited by wackazoa on 8/13/2015 1:32:05 PM

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Cesar_ser_4
Thursday, August 13, 2015 @ 2:26:39 PM
Reply

I think the devs already put enough effort into publishing their unfinished games to begin with, so it really doesn't make sense to go through the hassle of making more stuff that isn't going to be included initially. Also, this doesn't apply to the pre-order incentives because they don't charge for them either.
If people don't want to see DLC as an extension of their games then its their problem.

Last edited by Cesar_ser_4 on 8/13/2015 2:31:09 PM

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maxpontiac
Thursday, August 13, 2015 @ 2:55:23 PM
Reply

I am guilty as charged. I usually buy all the DLC on games that I have spent a ton of time on.

I have no problem giving developers my financial support when it's a game that has captured my attention and time.

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FM23
Thursday, August 13, 2015 @ 4:08:22 PM

I definitely put money into Driveclub dlc!!! Well psn cards I got for free, but still!!!

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xenris
Friday, August 14, 2015 @ 11:16:35 AM

Problem is most of that money goes to the publisher and not the developers unless the developer is on Steam.

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FM23
Thursday, August 13, 2015 @ 4:07:13 PM
Reply

DLC...idk. Some games use it as a way to build upon their foundation, but honestly alot of dlc feels like robbery especially early dlc. Expansions are a different story, but when you have WB charging $40 for season passes, Evolve releasing as a dlc heavy package or Driveclub charging for cars that should have been available from day 1...the consumer has every right to raise an eyebrow or two.

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FM23
Thursday, August 13, 2015 @ 4:07:13 PM
Reply

DLC...idk. Some games use it as a way to build upon their foundation, but honestly alot of dlc feels like robbery especially early dlc. Expansions are a different story, but when you have WB charging $40 for season passes, Evolve releasing as a dlc heavy package or Driveclub charging for cars that should have been available from day 1...the consumer has every right to raise an eyebrow or two.

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souljah92
Thursday, August 13, 2015 @ 5:26:53 PM
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I don't know i see it as them taking the time to make the full game, releasing that and then having the option to continue working on more content even after the original game has been released. It's a bonus of these generations of consoles, we could wait and extra year or 2 to have all the dlc in one game or even worse go back to the old generations and get some kind of half assed sequel, i enjoy dlc for a few games it's just good business, i mean if you don't agree with it don't buy it then go whine in some kind of online forum to people that really don't give a rats ass lol

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Bio
Thursday, August 13, 2015 @ 8:09:12 PM
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Well if a guy who couldn't ever admit this is true and keep his job says that it isn't true, I guess it couldn't possibly be true.

Last edited by Bio on 8/13/2015 8:10:04 PM

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LowKey
Thursday, August 13, 2015 @ 9:53:20 PM
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I've tried not buying dlc,and purchasing microtransactions. all I get is grief from other players."you are just one person, they don't care if one person doesn't give them money. That's what I get when I speak out about those kinds of things.

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Rachet_JC_FTW
Friday, August 14, 2015 @ 1:35:21 AM
Reply

yeah i still don't like it and i generally don't buy DLC the only and i mean only except to that rule is complete editions like skyrim legendary edition and Civ V complete edition and boderlands 2 complete edition those are as far as i can remeber the only exceptions to that rule for me as i don't want to buy DLC on principle because i want to say and do other wise its pointless to say anything but then again i'm only one guy so i don't make much of a difference.

happy gaming

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Legendary Minja
Friday, August 14, 2015 @ 8:21:34 AM
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I delete all the free games that basically have microtransactions and I rarely buy DLC. I get some weak moments where I buy for example the ninja outfit for Dying Light but most of the time I'm pretty good with not buying extra stuff.

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Legendary Minja
Friday, August 14, 2015 @ 8:27:51 AM
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I guess the best thing to do is get the GOTY Edition since they come with all the DLC in them and are usually the much more polished and stable versions.

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ricksterj
Sunday, August 16, 2015 @ 12:22:58 PM
Reply

The "EA boss" & you (the author of this article) would say that; who got to you?

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startazz
Sunday, August 16, 2015 @ 4:57:17 PM

I was thinking the very same thing,Ben is always right though and you will soon realise that the longer your here,smh.

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ae86takumi
Sunday, August 16, 2015 @ 12:34:38 PM
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I didn't want to chime in , but it's the reality we live in. Look at Konami, they just abandoned the AAA games for mobile gaming because it makes more money. We have to be thankful that games like MGS4 were free of DLC. There was sort of, it was with points that you got from the game. The DLC is a necessary evil.

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EagerGamer
Sunday, August 16, 2015 @ 3:51:39 PM
Reply

Yeah exactly. It's not pre-made and held back. It's made afterwards or later for the sake of making more money. It's not a case of "oh actually this would be a good idea we should release this as DLC now the game's been released. Oh but we can't do it for free..." It's a scheme to exploit more money out of gamers. Yes we get something out of it but it's still far too common now and exploitation imo and not quite fair. If there was purely retrospective thinking where it was a genuine case of that they hadn't previously thought of it and it was a once off thing or not very often and for reasonable prices then fair enough but I don't buy into this defensive thinking. It's for making more money simple as - every single time and far too often. Convenient phrasing but not kidding any of us. Not pre-made but pre-conceived yes.

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Ather
Sunday, August 16, 2015 @ 6:11:53 PM
Reply

DLC was supposed to add enhancement to a game. But that only works if the game's been out a while. You get a new map. Some new characters for your fighting game. Whatever. It's added value to get you to come back and replay a game.

But now DLC is holding back the game. Is every developer doing this? No. I'm sure lots are working on extra content for later release. But when a game comes out, and a preorder bonus is a whole extra level, or a new character, how can we not see it as an incomplete game? Sure, Developers will argue you need to get new content out while a game is fresh in gamer's minds. But this just leads to You held back content complaints. And keeping it on disc from the start (and not free) is the same as charging extra to use the closets already built into your home. We're not talking about a few lines of code here and there to be ready for the DLC when it arrives. It's actual content on the disc we've paid for, that we have to pay more to access. A double charge.

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VictorDeLeon
Monday, August 17, 2015 @ 5:38:20 AM
Reply

PR lies, the only reason they want to go all digital is they'll increase their margin by skipping production, delivery and shops margin

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