Bethesda: The Doom Brand Lacks That Recognition Factor
We oldsters will always say Doom is iconic, even legendary.
But because we haven't seen a new entry in almost a decade, the brand's recognition has slipped, and Bethesda believes this will be a definite hurdle for their upcoming reboot.
In speaking to MCV, Bethesda marketing boss Pete Hines noted the following:
"Your average first-person shooter gamer does not list Doom amongst his or her favorite or most beloved first-person shooters, because there hasn’t been one for a decade. Doom is fast-paced, very visceral, and sort of incentivizes you to be aggressive. If you are low on health, the best way to stay alive is to find a demon and kill. If you stop taking fire for a little bit, your health doesn't go back up."
In order to deal with this issue, Bethesda will roll out a bunch of marketing campaigns and events. He added: "If nobody knows about it, it's like a tree falling in a forest while nobody is around." Isn't it odd that a franchise like Doom faces this obstacle? To those of us of a certain age, it's almost conceivable.
The Doom reboot is slated to launch in the spring of PlayStation 4, Xbox One and PC.
Related Game(s): Doom
8/22/2015 10:28:53 AM Ben Dutka