Don't Be Surprised To See Corporate Mudslinging At E3
Things could get nasty at E3 this year, so be prepared.
Not only do you have to two giant manufacturers pushing brand new consoles, you also have an incendiary situation due to the recent Xbox One announcement debacle. Microsoft is very much in the doghouse right now.
Many industry insiders are saying MS is aggressively pursuing damage control and as a result, they put a crimp in Sony's well-laid E3 plans. However, although Sony is not typically the instigator, I wouldn't be surprised to see a certain Sony head honcho take a well-aimed potshot or two at the Xbox One. For instance, I can just picture SCEA president Jack Tretton taking the stage and saying at one point: "And now, to show you all our new gaming machine, here's the PS4." Obviously, to poke fun at the Xbox One for being called everything but a video game console. Multimedia box? Sure. Australia even said it qualified as a surveillance device.
The point is that there could be some serious snarking going on during the course of the week. It's awfully entertaining but I certainly hope that Sony steers clear of most of it. They should be aware of the obvious- Microsoft bungled things so badly that Sony really just needs to show off their games, give out a reasonable date and price for the PS4, take a bow, and let the gamers decide. Microsoft can throw around all the money they want, they can hedge their bets and even try to retract things they said. In the end, it's very likely that everyone will still have a bad taste in their mouths where the Xbox One is concerned. And MS deserves it, as far as I'm concerned. They dug their own grave, so man up and deal with it.
It's still all sorts of fun from the onlooker's standpoint, though.
6/9/2013 10:03:49 PM Ben Dutka