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Sony "Caught By Surprise" By Positive Reaction To Until Dawn

Until Dawn was a pleasant surprise for us and has actually become one of our favorite PlayStation 4 exclusives.

But what does Sony think? Well, PlayStation boss Shuhei Yoshida says he thinks it's a "sleeper hit," despite the admitted lack of advertising and marketing.

In speaking to Eurogamer, Yoshida first said Sony was "super happy with the reactions from people" and in fact, due to this recognition, "the marketing department can continue to support the title through Christmas with some creative ideas." As for why there wasn't much of an initial marketing blitz:

"People have asked me why it wasn't marketed as much as other titles. It's a decision made by marketing departments in each region. Because of the focus on this Christmas time-frame, to really support the big third-party titles like Destiny and these titles, they didn't see the need to push Until Dawn that much from the platform marketing standpoint. I think everybody was caught by surprise by the positive reaction."

Furthermore, Yoshida said the game's success is "a really great thing for the future of the interactive drama genre." And that's why I love PlayStation, because they're the only brand right now that seems to be allowing such productions to survive and thrive. Heavy Rain, anyone? Is it any surprise that Quantic Dream's masterpiece and Until Dawn are PlayStation exclusives? Here's hoping Sony lets Supermassive do another Until Dawn!

Alan Wake was on the wrong platform. Had it been on PlayStation, I'm positive it would've done much better.

Related Game(s): Until Dawn

Tags: until dawn ps4, supermassive games, until dawn sales

9/30/2015 9:49:07 PM Ben Dutka

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Legacy Comment System (7 posts)


Breadlover
Wednesday, September 30, 2015 @ 11:55:00 PM
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Please please please more games like this Sony!

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vatoloco47
Thursday, October 01, 2015 @ 3:37:30 AM
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That's so true Ben, Alan Wake should have been a PlayStation title considering there was alot of survival horror games on PlayStation. I'm just glad i have a decent PC to able to play it.

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Snaaaake
Thursday, October 01, 2015 @ 6:00:04 AM
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Wait, is he saying that there's no need to push the sales of Until Dawn when there are other bigger titles to push?
If that's the case, then why did they make Until Dawn in the first place?!!?!?

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WorldEndsWithMe
Thursday, October 01, 2015 @ 9:15:30 AM

yeah he's sayin it boy

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Snaaaake
Thursday, October 01, 2015 @ 9:36:08 AM

We have a new product and it's awesome but screw it we're not gonna promote it since we already have older things to promote.

I once said the marketing department of Sony should be fired but now I think they should be burned to the ground.

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Godslim
Thursday, October 01, 2015 @ 7:53:29 AM
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Good to hear, will be getting the game soon.

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WorldEndsWithMe
Thursday, October 01, 2015 @ 9:13:36 AM
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What a backwards thought process, Destiny? For Chrissakes!

Oh wait I havent had my nicotine and caffiene and taurine and a few other ines.

Still, they have the worst Mad Men ever.

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